Barbara Nowacka Email & Phone Number

Helping companies and startups build web and mobile applications, that users love. Clients come to me when they need to improve an existing product or create a new one. I provide a strong perspective on the direction for the project and all-round, hands-on product development skills:✔ Product Management and Leadership• Cross-functional management (designers, developers, marketers, analysts, QA testers)• Full cycle product delivery (from an idea, to MVP and scalable product)• Introduction of user experience and product management processes• Prioritisation and scoping• KPIs creation for product, marketing and business• Lean, Agile Scrum and Kanban methodologies✔ Product research• User interviews, surveys• Competition analysis• Product usage analysis (Google Analytics, Localytics, Flurry)• Search terms analysis• Personas, scenarios, user journeys✔ Product design• Sketches• Low and high fidelity wireframes• Interactive prototypes (Axure)• Information architecture• Content strategy, taxonomy, content matrices • Specification for developersPeople I worked with described me as:★ Artistically, technically and organizationally minded ★ Highly knowledgeable and a very quick learner★ Highly productive and insanely perfectionist★ Energetic and enterprising ★ A joy to work withFavourite tools:• Axure• Photoshop, Illustrator, Indesign• Google Analytics, Localytics (mobile analytics)• Hubspot (marketing automation)• Tableau (business intelligence analytics)I worked on a variety of projects from big brands: GAP, Deutsche Telekom, McDonalds to early stage startups: Crowdmix, Shopitize, Yniche.

Listed skills include User Experience, Information Architecture, Usability Testing, Mobile Applications, and 23 others.