Bárbara Oliveira Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brasil

• Business data analysis: Identifying opportunities and consumer-focused product needs and strategies, including market analysis and benchmarks.• Managing the lifecycle of digital products, including e-commerce websites and applications, from conception to discontinuation.• Contributing to the development of the product roadmap and value proposition, ensuring alignment with business strategy.• Collecting and analyzing customer feedback to enhance the product, including improvements in the purchasing experience and payment platforms.• Defining and tracking product metrics for decision-making, including conversion, engagement, and customer satisfaction metrics.• Organizing and prioritizing tasks and demands with stakeholders and work teams, including architecture, engineering, developers, designers, and back-office.• Defining business rules, functional and technical product requirements, ensuring alignment with customer needs and technological possibilities.• Encouraging data-driven decision-making, using data analysis to support strategic decisions.• Working with agile methodology, ensuring greater efficiency in delivering value to customers and adapting to market changes.• Discovery of improvements in the customer journey on the website and application.• Test definition ensuring alignment with business rules.• Collaborating with the Order and OMS (Order Management System) platforms team to prioritize tasks with a direct impact on the customer.• Contributed to a post-sales system implementation project for the SAC team, avoiding financial losses.

São Paulo, Brasil

Actively participated in projects within the banking sector, contributing to improving legal efficiency and generating significant cost savings in processes.• Interacted with client business areas to address software demands.• Understood the needs of the business areas and translated them for communication to the software development teams in IT.• Applied agile Scrum methodology, executing Sprints and Daily stand-up meetings.• Created flows, scopes, and documentation (user stories).• Developed documents and prioritized backlogs for the responsible teams.• Monitored and communicated team velocity and sprint/release progress or governance themes.• Tracked the evolution of development improvements in the environment and validated if they aligned with the requested specifications.• Communicated with technical areas (Development, Integration).• Liaised with other managers, developers, Product Owners, and specialists on product issues and functional, technical, and management matters.

São Paulo, Brasil

São Paulo, Brasil

Support for customers using internet services: Websites, Hosting.Reporting to technical teams about failures, errors in the digital environment.

São Paulo, Brasil

Engagement with customer support and Customer Experience (CX) in E-commerce platforms;Technical support for customers using services like VirtUOL Store, Cloud, and Website Builder.Identifying and resolving technical issues, as well as assisting customers with their needs.Managing and prioritizing support tickets, ensuring customer satisfaction.Logging and monitoring tickets in the ticket management system.Collaborating with other departments of UOL Host, including development.Identifying opportunities for improvements in the services offered and reporting to the product development team.

Pós-Graduação Lato Sensu - Especialização, Digital Product Management

Graduação, Law