Barbara Panzeri Email and Phone Number
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A marketer with a tenacious focus on driving forward business improvements by constantly raising standards. Passionate, enthusiastic and full of energy oriented to achieve excellence for customers, people and business with a strong "can-do" approach. Currently Marketing Director for ConTe.it, Admiral Group, with overall responsibility of marketing strategy and product development. I had the ownership, and the pride, of launching the Direct Line brand in Italy in 2002, today still one of the most recognized insurance digital brand in the market. I also took part of 2 start-ups and I had the responsibility of launching 5 new brands from scratch and implementing 3 re-branding.
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Head Of MarketingConte.It - Admiral Group Jun 2018 - PresentRoma, Italia, Roma, ItLeading a marketing team that defines brand and commercial objectives and the strategies needed to achieve them. Specific responsibilities include brand strategy and positioning, communication and media, sponsorship, strategic direction for promotion and advertising, public and media relations, market research and planning, product development, digital customer acquisition, including price comparison websites and B2B.
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Marketing DirectorDirect Line Group Feb 2006 - Feb 2018Bromley, Kent, GbDevelop and deliver a fully integrated marketing strategy for all business channels.Develop and implement Brand and Communication plans - including campaigns, events, digital marketing and PR.Manage social media presence and direct programs to improve reputation and recognition.Part of an international bank assurance start-up project in Ireland in 2008. -
Head Of MarketingUnipol Assicurazioni Sep 2004 - Dec 2005Bologna, Italy, ItLaunch Aurora Assicurazioni new brand after the merger of Winterthur and Meie, creating new Value Proposition.Coordinate all the phases of re-branding: product restylyng, internal comunication plan, canvas for sales force, agencies re-branding, merchandising,... Create incentive and engaging programs for agents -
Head Of MarketingWinterthur Insurance May 2002 - Sep 2004Develop and deliver marketing strategy for all insurance product (P&C, Life, Commercial)Create communication and incentive scheme campaigns for sales forceSupport a multi-channel project for business
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Marketing DirectorDirect Line Group Jul 2001 - May 2002Bromley, Kent, GbAfter the Allstate acquisition by Direct line I was in charge of the re-branding project, launching the new Direct Line brand, creating a new Value Proposition and communicate new values intarnally and externally.
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Marketing DirectorAllstate Jun 1998 - Jun 2001Northbrook, Il, UsPart of the first group of "pioneers" (6 people) responsible of the initial start up.Reaserch the market, develop a distintive brand positioning and launch the Allstate brand in Italy.Build the B2B segment nogatiating the first big partnerships with banks. -
Marketing Communication ManagerAllianz Direct May 1996 - May 1998Munich, DeStart up of the new company and the new brand (initially Looyd1885). Investigate the market in order to be distinctive for customers and business Conceptualize and orchestrate first advertisng campaigns that effectively build brand imageBuild the first marketing and communication team -
AccountEdelman 1993 - 1995New York, Ny, Us
Barbara Panzeri Skills
Barbara Panzeri Education Details
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Northwestern University - Kellogg School Of ManagementBusiness Marketing Strategy -
Università Degli Studi Di MilanoPhilosophy
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Liceo Scientifico Francesco SeveriHigh School
Frequently Asked Questions about Barbara Panzeri
What company does Barbara Panzeri work for?
Barbara Panzeri works for Conte.it - Admiral Group
What is Barbara Panzeri's role at the current company?
Barbara Panzeri's current role is Head Of Marketing at ConTe.it - Admiral Group.
What is Barbara Panzeri's email address?
Barbara Panzeri's email address is ba****@****line.it
What is Barbara Panzeri's direct phone number?
Barbara Panzeri's direct phone number is +4420831*****
What schools did Barbara Panzeri attend?
Barbara Panzeri attended Northwestern University - Kellogg School Of Management, Università Degli Studi Di Milano, Liceo Scientifico Francesco Severi.
What skills is Barbara Panzeri known for?
Barbara Panzeri has skills like Marketing Communications, Direct Marketing, Digital Marketing, Marketing Strategy, Online Marketing, Marketing, Marketing Management, Online Advertising, Integrated Marketing, Sem, Business Strategy, Marketing Communication.
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