Barbara Pasciak work email
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As a global marketing professional, I have broad experience in the medical diagnostic, device and pharmaceutical industries. By developing effective business relationships, I am able to work cross-functionally, manage third-party vendors, business-to-business (B2B) relationships, and interact with Healthcare Professionals (HCPs) and Key Opinion Leaders (KOLs). Thriving in collaborative problem-solving environments, I am recognized for my passion, being a team player and the ability to make difficult business decisions, as a critical thinker. I have worked for both start-up and established companies and in international markets.Capabilities:• Market Communications – Integrated marketing campaigns• Diverse Market Reach - HCPs, KOLs, B2B and clinical laboratories• B2B - Manage partner relationships• Customer Relationship Building• Sales Team - Educate and Influence• Strategic and Tactical Planning• Market Research• Product Launches• Forecasting, Budgeting & Pricing• New Product Development
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Marketing Communications ManagerInvibio Oct 2014 - Sep 2020West Conshohocken, PaGlobal medical marketing lead responsible for creating and executing measurable integrated marketing campaigns for implantable PEEK-OPTIMA™ polymers including personal and non-personal promotional activities for key orthopedic market segments, while managing budget worldwide. -
Product Manager (Consultant)Depuy Synthes Mar 2014 - Oct 2014West Chester, PaSupported CranioMaxilloFacial (CMF) Global Franchise Marketing team for special projects. -
Marketing ConsultantCsl Behring Feb 2012 - Sep 2013King Of Prussia, PaSupported Acquired Bleeding and Coagulation Brand Teams delivering special projects for factor replacement biotherapeutics. Collaborated with agencies to develop and execute personal and non-personal promotional campaigns for Kcentra™ launch. Performed in-depth sales analysis determining Key Performance Indicators for routine product and sales monitoring. -
Marketing ManagerAlere, Inc. (Now Abbott) Nov 2007 - Mar 2011Princeton, NjResponsible for $8M Immunoassay product line including Instruments (capital equipment) and associated Autoimmune and Infectious Disease reagents used by clinical and commercial reference laboratories. Grew sales by 8-10% by supporting the sales team through customer visits and product presentations. Developed and executed assay product launches. Managed relationships with business partners and participated in new product development projects. Developed P.A.C.E. accredited web-based training video programs, facilitating customer and internal trainings. Managed one direct report and one summer intern.
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Marketing ManagerImmunicon Corporation (Now Menarini Silicon Biosystems) Jun 2006 - Jun 2007Huntingdon Valley, PaDeveloped and executed product launch for automated cell counting and viability analyzer used by research scientists. Conducted market research and competitive analysis, determined branding, product messaging and positioning. Created and implemented market communication plan including; collateral materials, website, trade shows, advertising, and web-based activities. Participated in IVD development projects and managed clinical study activities.
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Product DirectorSynova Healthcare Mar 2005 - Mar 2006Media, PaManaged Point-of-Care Test (POCT) for use by OB-GYN physicians, for this start-up company. Conducted market research determining product positioning and creative concept. Developed and presented product sales training for distributors. Created direct mail programs increasing product awareness. -
Marketing Communications ManagerSmiths Medical (Formerly Level 1, Inc.) Feb 2003 - Mar 2004Rockland, MaCollaborated with Product Managers to accomplish promotional and revenue goals for temperature management medical devices used by anesthesiologists and operating room personnel. Developed marketing campaigns and a continuing education program on Prevention of Hypothermia for the Association of Operating Room Nurses (AORN). -
Marketing Manager, Uppsala SwedenPharmacia Diagnostics (Now Thermo Fisher Scientific) May 2000 - Dec 2001Uppsala, SwedenParticipated on cross-functional team to develop an allergy POCT for the U.S. physician office market. Determined product specifications through market research and competitive product and pricing analysis. Authored Marketing and User Requirements document for project team members to determine technical, regulatory and clinical specifications. Developed reimbursement and regulatory strategy. Researched potential for European markets. -
Marketing Manager, Kalamazoo, MiPharmacia Diagnostics (Now Thermo Fisher Scientific) Nov 1996 - May 2000Kalamazoo, Michigan AreaManaged Autoimmune Disease product line. Trained and supported the sales team with customer visits. Developed strategy and tactics and executed product launch. Created awareness campaign including; advertising, trade show and clinical symposium development, establishing a presence in the market.
Barbara Pasciak Skills
Barbara Pasciak Education Details
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Chemistry/Medical Technology -
West Jersey HospitalMedical Technology
Frequently Asked Questions about Barbara Pasciak
What is Barbara Pasciak's role at the current company?
Barbara Pasciak's current role is Driving growth through the creation of compelling content, product management and new product development..
What is Barbara Pasciak's email address?
Barbara Pasciak's email address is ba****@****bio.com
What is Barbara Pasciak's direct phone number?
Barbara Pasciak's direct phone number is +148434*****
What schools did Barbara Pasciak attend?
Barbara Pasciak attended Elizabethtown College, West Jersey Hospital.
What skills is Barbara Pasciak known for?
Barbara Pasciak has skills like Product Launch, Medical Devices, Cross Functional Team Leadership, Strategy, Competitive Analysis, Market Research, Product Development, Marketing Strategy, Capital Equipment, Life Sciences, Pharmaceutical Industry, Biotechnology.
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Barbara Pasciak
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Barb Pasciak
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Barb Pasciak
United States
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