Barbara Pasciak

Barbara Pasciak Email and Phone Number

Driving growth through the creation of compelling content, product management and new product development.
Barbara Pasciak's Location
Schwenksville, Pennsylvania, United States, United States
Barbara Pasciak's Contact Details

Barbara Pasciak work email

Barbara Pasciak personal email

n/a
About Barbara Pasciak

As a global marketing professional, I have broad experience in the medical diagnostic, device and pharmaceutical industries. By developing effective business relationships, I am able to work cross-functionally, manage third-party vendors, business-to-business (B2B) relationships, and interact with Healthcare Professionals (HCPs) and Key Opinion Leaders (KOLs). Thriving in collaborative problem-solving environments, I am recognized for my passion, being a team player and the ability to make difficult business decisions, as a critical thinker. I have worked for both start-up and established companies and in international markets.Capabilities:• Market Communications – Integrated marketing campaigns• Diverse Market Reach - HCPs, KOLs, B2B and clinical laboratories• B2B - Manage partner relationships• Customer Relationship Building• Sales Team - Educate and Influence• Strategic and Tactical Planning• Market Research• Product Launches• Forecasting, Budgeting & Pricing• New Product Development

Barbara Pasciak's Current Company Details

Driving growth through the creation of compelling content, product management and new product development.
Barbara Pasciak Work Experience Details
  • Invibio
    Marketing Communications Manager
    Invibio Oct 2014 - Sep 2020
    West Conshohocken, Pa
    Global medical marketing lead responsible for creating and executing measurable integrated marketing campaigns for implantable PEEK-OPTIMA™ polymers including personal and non-personal promotional activities for key orthopedic market segments, while managing budget worldwide.
  • Depuy Synthes
    Product Manager (Consultant)
    Depuy Synthes Mar 2014 - Oct 2014
    West Chester, Pa
    Supported CranioMaxilloFacial (CMF) Global Franchise Marketing team for special projects.
  • Csl Behring
    Marketing Consultant
    Csl Behring Feb 2012 - Sep 2013
    King Of Prussia, Pa
    Supported Acquired Bleeding and Coagulation Brand Teams delivering special projects for factor replacement biotherapeutics. Collaborated with agencies to develop and execute personal and non-personal promotional campaigns for Kcentra™ launch. Performed in-depth sales analysis determining Key Performance Indicators for routine product and sales monitoring.
  • Alere, Inc. (Now Abbott)
    Marketing Manager
    Alere, Inc. (Now Abbott) Nov 2007 - Mar 2011
    Princeton, Nj
    Responsible for $8M Immunoassay product line including Instruments (capital equipment) and associated Autoimmune and Infectious Disease reagents used by clinical and commercial reference laboratories. Grew sales by 8-10% by supporting the sales team through customer visits and product presentations. Developed and executed assay product launches. Managed relationships with business partners and participated in new product development projects. Developed P.A.C.E. accredited web-based training video programs, facilitating customer and internal trainings. Managed one direct report and one summer intern.
  • Immunicon Corporation (Now Menarini Silicon Biosystems)
    Marketing Manager
    Immunicon Corporation (Now Menarini Silicon Biosystems) Jun 2006 - Jun 2007
    Huntingdon Valley, Pa
    Developed and executed product launch for automated cell counting and viability analyzer used by research scientists. Conducted market research and competitive analysis, determined branding, product messaging and positioning. Created and implemented market communication plan including; collateral materials, website, trade shows, advertising, and web-based activities. Participated in IVD development projects and managed clinical study activities.
  • Synova Healthcare
    Product Director
    Synova Healthcare Mar 2005 - Mar 2006
    Media, Pa
    Managed Point-of-Care Test (POCT) for use by OB-GYN physicians, for this start-up company. Conducted market research determining product positioning and creative concept. Developed and presented product sales training for distributors. Created direct mail programs increasing product awareness.
  • Smiths Medical (Formerly Level 1, Inc.)
    Marketing Communications Manager
    Smiths Medical (Formerly Level 1, Inc.) Feb 2003 - Mar 2004
    Rockland, Ma
    Collaborated with Product Managers to accomplish promotional and revenue goals for temperature management medical devices used by anesthesiologists and operating room personnel. Developed marketing campaigns and a continuing education program on Prevention of Hypothermia for the Association of Operating Room Nurses (AORN).
  • Pharmacia Diagnostics (Now Thermo Fisher Scientific)
    Marketing Manager, Uppsala Sweden
    Pharmacia Diagnostics (Now Thermo Fisher Scientific) May 2000 - Dec 2001
    Uppsala, Sweden
    Participated on cross-functional team to develop an allergy POCT for the U.S. physician office market. Determined product specifications through market research and competitive product and pricing analysis. Authored Marketing and User Requirements document for project team members to determine technical, regulatory and clinical specifications. Developed reimbursement and regulatory strategy. Researched potential for European markets.
  • Pharmacia Diagnostics (Now Thermo Fisher Scientific)
    Marketing Manager, Kalamazoo, Mi
    Pharmacia Diagnostics (Now Thermo Fisher Scientific) Nov 1996 - May 2000
    Kalamazoo, Michigan Area
    Managed Autoimmune Disease product line. Trained and supported the sales team with customer visits. Developed strategy and tactics and executed product launch. Created awareness campaign including; advertising, trade show and clinical symposium development, establishing a presence in the market.

Barbara Pasciak Skills

Product Launch Medical Devices Cross Functional Team Leadership Strategy Competitive Analysis Market Research Product Development Marketing Strategy Capital Equipment Life Sciences Pharmaceutical Industry Biotechnology Infectious Diseases Marketing Start Ups Lifesciences Marketing Communications Laboratory Crm Management Strategic Planning Forecasting International Marketing Product Marketing Marketing Management Selling Skills Fda Global Marketing Program Management Trade Shows Budgets Market Development Market Analysis Market Planning Competitive Intelligence Hospitals Hardware Diagnostics Sales Allergy Laboratory Medicine Healthcare Immunoassays Training Advertising Immunology Press Releases Product Management Campaigns Pricing Commercialization

Barbara Pasciak Education Details

Frequently Asked Questions about Barbara Pasciak

What is Barbara Pasciak's role at the current company?

Barbara Pasciak's current role is Driving growth through the creation of compelling content, product management and new product development..

What is Barbara Pasciak's email address?

Barbara Pasciak's email address is ba****@****bio.com

What is Barbara Pasciak's direct phone number?

Barbara Pasciak's direct phone number is +148434*****

What schools did Barbara Pasciak attend?

Barbara Pasciak attended Elizabethtown College, West Jersey Hospital.

What skills is Barbara Pasciak known for?

Barbara Pasciak has skills like Product Launch, Medical Devices, Cross Functional Team Leadership, Strategy, Competitive Analysis, Market Research, Product Development, Marketing Strategy, Capital Equipment, Life Sciences, Pharmaceutical Industry, Biotechnology.

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