Barbara Pesel work email
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Barbara Pesel personal email
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With extensive experience in strategic and marketing communications, I stand for communication professionals being a part of leadership teams as they are integral to business success. My key areas of focus include:- Strategic planning (to ensure marketing and public relations spend supports the core direction of the organisation);- Stakeholder engagement (to ensure the organisation has the support of the communities and financial supporters with whom it interacts);- Sponsorship leverage (to maximise available funding and relationship opportunities);- Crisis and issues management (to smooth the path if and when challenges arise); and- Digital and social media (to align with business outcomes and deliver integrated campaigns).In 1997, I founded Pesel & Carr and as a successful operator I understand the many facets of running a business, from planning and marketing to governance, financial management and reporting.I enjoy the confidence of many senior business leaders and have a broad network of loyal clients which support my strength in balancing business issues with designing the most effective communication programs.A passion is in supporting the health and wellbeing of all animals and the arts and hold a number of board positions in the not-for-profit sector.
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Regional ChairIabc Apac RegionMelbourne, Vic, Au
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Vice PresidentIabc Apac Region Aug 2024 - PresentAustralia
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Co-FounderFeba Mar 2024 - Present -
Head Of CommunicationsWayss Feb 2023 - Present -
Managing DirectorPesel & Carr Mar 1997 - PresentMelbourne, AustraliaPesel & Carr is an award-winning, independent full-service strategic communications agency partnering with leading organisations since 1997. We work with organisations big and small in a broad range of sectors.As the Founder and Managing Director, I set the overall strategic direction for the organisation and lead teams in creating and implementing communication strategies to deliver out of the ordinary outcomes that support our clients’ objectives. -
ChairLort Smith Sep 2016 - Dec 2022Melbourne, AustraliaAs chair of Lort Smith, I hope to continue and build on the stellar work of those who have gone before me during the last 80 years and who have shared my passion for animal health and wellbeing.Since 2011, I have been on the Lort Smith board, and brought my extensive knowledge in marketing communications and reputation management to help guide the organisation in developing and implementing best practices. -
Vice PresidentLort Smith Sep 2011 - Sep 2016Melbourne, AustraliaLort Smith is Australia’s largest not-for-profit organisation caring for animals and their families. It provides veterinary care, runs an adoption centre and offers a variety of community outreach programs including pet therapy and emergency welfare assistance.
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Non Executive DirectorAnimal Welfare League Of Australia Oct 2013 - Dec 2022Melbourne, Victoria, AustraliaAnimal Welfare League of Australia (AWLA) is a national network of organisations. It's members provide a wealth of services of more than 50,000 animals every year. Their work promotes the human-animal bond and responsible pet ownership through national campaigns, partnerships, and initiatives. AWLA creates, upholds and encourages the highest standards of care, health and welfare for pets in our community. As a director and with extensive knowledge in strategic communications and reputation management, I am committed to see the organisation grow and develop into the pre-eminent body for companion animals.
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Advisory Board MemberAgersens Apr 2015 - Jan 2019Agersens is an innovative agritech company revolutionizing livestock production globally by applying virtual fencing technology developed by CSIRO – to which Agersens holds the worldwide exclusive license. The Agersens team includes engineers, beef and dairy producers, animal behaviour and welfare scientists and business leaders committed to delivering this important innovation globally. Global partners include Ohio State University, Kansas State University, University of Idaho, the CSIRO, State and Federal Governments, Meat & Livestock Australia, Dairy Australia, agricultural research organisations, cattle and dairy farmer associations and natural resource managers.With a strong history of working with start-up companies, and a passion for animals, I joined the Agersens board in April 2015 to provide honest, strategic counsel and help guide the company through the initial commercialization phase of its development in relation to communication and animal welfare issues. -
Acting-ChairLyric Opera Of Melbourne May 2012 - Mar 2018Melbourne, AustraliaEstablished in 2003, Lyric Opera of Melbourne is a bold, creative opera company committed to the development of operatic artists, developing new audiences and enriching the operatic repertoire. Lyric's work is innovative and exploratory opera using contemporary practices that challenge, engage and inspire artists and audiences alike.As a founding director I have utilised my directorship experience to implement sound corporate governance and to ensure the systems and processes are in place for a well-operating and sustainable company.
Barbara Pesel Skills
Barbara Pesel Education Details
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Latrobe UniversityScience Economics
Frequently Asked Questions about Barbara Pesel
What company does Barbara Pesel work for?
Barbara Pesel works for Iabc Apac Region
What is Barbara Pesel's role at the current company?
Barbara Pesel's current role is Regional Chair.
What is Barbara Pesel's email address?
Barbara Pesel's email address is ba****@****.com.au
What is Barbara Pesel's direct phone number?
Barbara Pesel's direct phone number is +613903*****
What schools did Barbara Pesel attend?
Barbara Pesel attended Latrobe University.
What skills is Barbara Pesel known for?
Barbara Pesel has skills like Public Relations, Strategic Communications, Corporate Communications, Marketing Communications, Social Media, Strategic Planning, Press Releases, Media Relations, Investor Relations, Leadership, Publicity, Reputation Management.
Who are Barbara Pesel's colleagues?
Barbara Pesel's colleagues are Yusra Febrianti Katili, Kane Errol Choa, Ross Monaghan.
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