Barbara Pleban Email & Phone Number

OneMulti is a leading Polish agency with wide and long experience in Public Relations and was founded in 1990 in Warsaw. Since 2004 constantly in the Top 10 of PR consultancies operating in Poland. Develops and realizes optimized communication strategies addressed to client’s stakeholders, including the media. Serves clients in various areas. Specializes in certain business branches (mobility, energy, transport, logistics, travel, lifestyle, alcohols, IT, media, electronics, health, pharmaceuticals, ecology, business services) and service categories (content marketing, social media, media relations, public affairs, corporate and brand PR, external and internal PR, B2B and B2C PR, educational, investor relations, crisis management, trainings, event marketing).Key clients: Huawei, Michael Page, Electrolux, Brita, Durex, Orkla Health, Nationale Nederlanden, Microsoft, Mercedes, Coty, Polar, Skoda, Volkswagen Bank, mBank, YIT, Schenker, PKO BP, Cinema City, Virgin Mobile, Bank BPH, Veolia, Lornamead.Member of: Public Relations Global Network ($110+ million combined annual revenue), Polish Association of Public Relation Consultancies (ZFPR), Marketing Communication Association (SKM/SAR), Event Agencies Club (KAE)

Marketing Strategydeveloping, recommending, implementing, and controlling brand marketing strategies for Polish & Eastern European development projects, advising on Limitless’ global marketing strategy, holding and approving budget for project and corporate marketing in Poland and Eastern Europe, managing the process of selecting advertising & PR sub-contractors for projectsPublic Affairs establishing the relationship with national and local government as well as real estate/business organisations by building the Limitless’ credibility amongst political & non-political decision makersStrategic Market Research managing the market research process for potential mixed –use projects in Poland and within the Eastern European projects (Ukraine)Crisis Communication acting as a spokes person and a communication coach for CEO and other senior management in Poland and within Limitless world-wide

Kompania Piwowarska is a part of SABMillerBrand communications preparing brand communications strategy for KP’s brands, advising on brand marketing strategy, PR launching new products (incl. Peroni)Strategic Communications acting as “on-record” spokes person for the firm, advising senior management to determine firm’s positioning needs and messaging, approving PR plans & budget, establishing communications policies and procedures (corporate and brands), building and enhancing long-term relationship with key Polish and international media, providing marketing & communication coaching for board membersPublic Affairs mapping key stakeholders, building and enhancing relationship with key stakeholders (incl. Polish government, Polish & European Parliament, key clients, distributors, industry organisations, etc), creating beer industry lobbying strategy (inlc. excise rate and European alcohol strategy), supervising implementing company’s / industry lobbying strategyCorporate Social Responsibility/Sponsorship launching and implementing local & global CSR programs, approving sponsorship strategy for national projectsEvent Planning and Implementation providing recommendation re. global/regional initiatives to be implemented in Poland, coordinating, controlling and reporting to senior management on major events for stakeholders including measurements of effectivenessVisual Identity creating and implementing new and complete VI standards for Kompania Piwowarska, approving all KP’s official publications and brochures Change Management (setting communication strategy for Performance Management project, setting strategy for implementing SAP and Sarbanes – Oxley procedures, establishing KP as a leader of beer market in Poland)Crisis management advising to board members on crisis management, direct responsibility for all brand & media crises

IBM Business Consulting Services (previously PwC Consulting)Marketing Strategy and Planning launching IBM Business Consulting Services on the Polish market, setting marketing & communications strategy, plans & budget for all services (brands) and sub-industries in CEE region, supervising strategy & plans implementation, advising senior management to determine the firm’s positioning needs and messaging, leading the selection process & negotiating contracts with advertising/PR agencies and other suppliers, providing marketing & communication coaching for Partners and Senior Partners for CEE region (Poland, Czech, Slovakia, Hungary, Russia)Brand Managementsetting branding framework/positioning initiatives (plans and implementation) consistent with a global strategy, launching new products and services, reporting to senior management on performance against plan, recommending actions, determining appropriate marketing channel for all elements of brand managementVisual Identity implementing global VI on the Polish market, creating sub-brand VI for new products and services, producing and updating all IBM BCS brochures and publicationsKnowledge Management managing research function for all services and sub-sectors, recommending actions to senior management, supervising clients’ and project’s databaseChange Management evaluating existing & setting new policies & procedures in area of Marketing & Communication in post merging environment – head of a teamEvent Planning and Implementation providing recommendation re. global/regional initiatives to be implemented in Poland, creating major events and sponsorship planning strategy for the company, coordinating, controlling and reporting to senior management on major events including measurements of effectiveness (eg. return on investment Crisis management managing public and media relations in media crises

Brand Marketing preparing marketing plans for all Lines of Services and industry sub-sectors, reviewing and obtaining agreement with board level management, launching & on – going promoting PwC products and services External Public Relations creating strategic public relations plans to help meet needs of internal clients and assigning tasks, enhancing long-term relationship with Polish and International media, organising press conferences/media briefings/road shows, promoting PwC experts in media, preparing media training for PwC experts, authorising all articles/comments/interviews made by PwC experts, establishing PwC as a credible sourceInternal Public Relations acting as Editor in Chief for internal Magazine – Polish/English language version, creating internal public relations communications policies and procedures – PwC such as Media Policy, document regulating all aspects of media relations in PwC, communications adviser to partners and senior management of PwC, senior management’s speechwriter, managing internal communications for PwC staff, planning and controlling PR budgetSponsorship creating PwC Sponsorship Policy, evaluating sponsorship offers, creating and managing promotional plans for events sponsored by PwC, planning and controlling sponsorship budgetEvent Planning and Implementation organising events (incl. Carnival Ball for 1600 people), providing marketing/PR services and advisory for PwC clients in case of organising closing ceremonies for privatised companies, managing relationship with outside vendors, freelance writers and PR/advertising agency StaffCrisis management (managing public and media relations in media crises

Member of project group for setting up retail branch of BRE Bank SA, responsible for launching retail branch of BRE Bank SA in PolandStrategic Planning and Communications creating PR and advertising strategy for retail branch launch and implementation, controlling, negotiating and recommending long-term contractual arrangements with suppliers/agencies, co-ordinating, controlling and reporting on project budget including measurement of effectiveness, conducting market research analysis, communications adviser to Steering Committee External Public Relations acting as “on-record” spokesperson for the project, building long-term relationship with media, negotiating public relations contracts, leading the selection process of a PR agency, leading launching campaign and assuming overall responsibility for PR budgetInternal Public Relations setting internal communications policy and procedures, conducting surveys for staff, e.g. work satisfaction surveysBrand Management/Visual Standards creating visual identity standards, developing brand guidelines for all media, organising surveys on brand perception with assistance from market research professionals, co-ordinating brand management plan with other firm positioning efforts and marketing plans, leading process of name creation, co-ordinating process of creating visual standards for the bank’s branchesAdvertising negotiating advertising contracts, leading the selection process of an advertising agency, leading launching campaign and assuming overall responsibility for advertising budget, deciding on concepts analysis and evaluation, approving media planCrisis management (managing public and media relations in media crisis

Strategic Communications co-authoring draft version of promotion strategy for Poland in European Union countries, creating talking points for Minister/Prime Minister/President, top Ministry’s top management, Minister/Prime Minister / President speechwriterEvents Planning and Organisation organising and co-ordinating state visits in Poland, co-ordinating visit schedule, organising official state banquetsMedia Relations writing press releases, organising press conferences in co-operation with Press Department, dealing with media inquires

Business Sustainability Management

Education record

Academy Of Young Diplomats Cerificate, International Relations

Master'S Degree, Marketing & Management