Barbara Rodriguez Email & Phone Number

Olathe, Ks, Us

Summit, New Jersey, Us

Boca Raton, Florida, Us

Boca Raton, Florida, Us

Kansas City, Missouri, Us

Oversee the planning, development, and execution of lead generation and license expansion marketing efforts, including content creation for iModules marketing products and services spanning email campaigns, promotions, website support, collateral, presentations, virtual events, and more.Lead on the corporate rebranding process including the development of iModules value proposition and supporting materials (logo redesign, persona exploration, etc.) and led messaging strategy and relevant frameworks for customer success and sales teams to ensure consistency and alignment. Partnered with internal Brand Manager on the relaunch of iModules website in April 2019, leading to an increase in time spent on the site and lower bounce rates. Create marketing qualified leads through outbound communications via Salesforce, Pardot, Outreach, and Encompass; manage SEM campaigns. Member of iModules Thought Leadership team, helping manage the development of industry-leading content from blog posts, white papers, market research, research analysis, and more. Support corporate public relations through the creation and distribution of press releases and social media content. Assist Solutions Engineers and Sales Team through RFP and RFI process to ensure content is on brand.Collaborate with executive leadership and cross-functional partners; maintain and manage relationships with external creative agencies, industry partners, and existing customers. Manage one direct report, mentoring and fostering their professional development.

Kansas City, Missouri, Us

Managed lead generation marketing initiatives including email campaigns, SEM, SEO, social media, highly visible thought leadership pieces, and website content. Developed overarching content marketing plan for the corporate brand. Skilled at working within the SalesForce Pardot platform and iModules Encompass integrated solution.

Anoka, Minnesota, Us

Led U.S. marketing initiatives for Bolle and Serengeti Eyewear brands from strategic planning to execution, encompassing 360-campaigns, prospecting campaigns, trade promotions, and mobile marketing activations for retail and ophthalmology. Increased YOY sales by more than 14% by identifying account-specific opportunities; developed promotional and media strategies to raise brand awareness, consumer purchase intent and the ultimate sale at retail. Collaborated with sales team and corporate management to develop pull- and push-through programs at retail including account-specific seasonal promotions and evergreen programs.Led promotional calendar development detailing retailer and consumer promotions by channel; managed communications, execution and fulfillment of FY17 promotions, yielding more than $380k in incremental sales.Executed a two-year account-specific SEM program that yielded YOY increase of units by 23% and 19% for Bolle and Serengeti respectively.Led planning and launch of Bolle's U.S. mobile marketing program, specializing in guerrilla marketing activations, account training and field sales in key markets for cycling, running and winter sports channels.Developed social content (paid and organic) on behalf of North America for global Facebook and Instagram pages. Managed public relations program that yielded more than 61 million impressions for a calculated media value of $2 million.Negotiated and managed media buying opportunities and spearheaded respective creative executions.Curated and analyzed competitive marketing reports for global team, providing details on trends and marketing initiatives from media to in-store merchandising and promotions.Responsible for representing the brand at national and regional trade shows, meeting with working media, vendors and managing booth setup.Managed ambassador/athlete program as well as channel-specific sponsorships including Ironman, USSA, and NSP.

Kansas City, Mo, Us

Led the cross-functional team of brand management, project management, strategic planning, media, creative and public relations for seven agency clients and increased agency scope of work billings by 19% in 2014 and 7% in 2013. Managed prospect, acquisition and shareholder marketing efforts for American Century Investments Learning Quest 529 Education Savings program, including three annual integrated seasonal campaigns; planned, coordinated and executed Learning Quest’s first-ever mobile tour aimed to raise awareness, ultimately garnering 227,912 brand impressions, 3,150 interactions, and nearly 500 personal engagements that led to the consumer becoming a prospect over the course of four weekends across the state of Kansas; grew the Learning Quest social media fan base by 422% over the course of two years; annual efforts exceeded prospect conversion goal by 11.8% in 2013 and saw 9.5% year over year growth for new Learning Quest accounts.Oversaw the strategic development and creative execution of integrated media and mobile tour campaigns for Borden and Cache Valley cheese brands; managed social media, organically growing Borden’s fan base by nearly 30% and Cache Valley’s by 72% over two years; co-managed the 2013 Cache Valley “Melt Mobile” mobile tour, garnering 10M event impressions, 9.7M PR/media impressions at 34 events.Managed the creative development of AMC Theatre’s dine-in theatre communications including menus and posters, MacGuffins Bar & Lounge marketing efforts, and Red Kitchen collateral.Oversaw strategy development and creative execution of Blue Rhino’s 2015 integrated brand campaign, and strategic B2B acquisition efforts for the brand’s parent company, Ferrellgas, resulting in the brand reaching its annual acquisition goal by the end of Q2.Led strategic branding initiatives for VFT Global’s new product launch of hydroponic lettuce including packaging, website design, retail communications, educational materials and public relations support.

Kmart client servicesManaged the 2011 integrated holiday campaign spanning TV, digital, mobile, social media, OOH, and local radio; Solely managed the integrated 2011 Halloween campaign from strategy to final execution; Successfully managed development of broadcast spots, print ads, online banner ads, microsites, and out of home placements on accelerated timelines; Collaborated with planning team to develop the strategic framework for Seasonal, Pharmacy, Apparel, Outdoor Living and Shop Your Way Rewards business units; Played a key role in client meetings, helping the agency win assignments beyond its scope of work and sell in creative to difficult business units; Supervised AAE as well as the top-performing summer intern; Maintained positive, long-lasting, and responsive working relationships with clients, vendors, and agency partners

Kmart client servicesAssisted in managing integrated campaigns for multiple business units including Apparel (Back to School), Soft Home, Seasonal (Halloween), Outdoor Living and Jewelry; Managed weekly in-store radio spots along with general market radio, digital online banner ads, microsites and competitive reports; Helped launch the retailer’s customer loyalty program, managing the execution of consumer-facing direct marketing materials, developing the online microsite, and in-store touch points; Responsible for managing the client’s budget including fee and out-of-pocket expenses along with writing critical client documentation including creative briefs, project timelines, client memos, and conference reports

Assisted with all facets of press relations (including the Draft, Inc. and Foote, Cone & Belding merger); Responsible for writing agency-wide memos from senior management; Handled speaking proposals for agency leaders and assisted in the development of their respective materials; Managed the development and content of internal/external agency microsites and local intranet; Spearheaded and managed an award show entry process for all offices in the Draft network; Provided coordination, logistics, content and execution of agency-wide events including Town Hall meetings, holiday parties, happy hour events and special honors including award luncheons for CAF and WDMI

Responsible for daily agency press reviews, writing management memos and agency-wide newsletters, maintaining content for the local intranet, as well as managing the editorial calendar and North American media lists