Barbara Rodriguez work email
- Valid
- Valid
- Valid
- Valid
- Valid
Barbara Rodriguez personal email
Barbara Rodriguez phone numbers
- Dynamic marketing leadership with over 20 years of experience in various marketing roles across industries such as SaaS, higher education, and technology.- Seasoned marketing leader has successfully managed teams of 2 to 8 members in hybrid, in-office, and remote environments, both domestically and internationally.- Growth catalyst delivering 33.2% annual growth in net new sales, while improving opportunity conversion rates by 75% year over year.- Brand transformation specialist led and supported comprehensive brand overhauls revitalizing visual identities and crafting new brand messaging strategies.- Digital campaign architect with expertise that spans various digital marketing channels, including SEO, SEM, email campaigns, and social media; spearheaded programmatic marketing efforts that resulted in 3 million impressions and a 0.64% click-through rate.- A lead generation expert working in partnership with sales teams, achieving a 20% increase in new leads with 77% conversion rate from incoming leads to marketing-qualified opportunities—all accomplished with zero additional budget. - Content marketing strategist increased prospect engagement by 65% and positioned the company as a thought leader through targeted blogs, webinars, and white papers.- Public relations professional developed and executed PR strategies, including press release creation and media relationship management, to amplify brand visibility.- Managed daily marketing operations, including website performance and marketing automation, and oversaw migrating to Microsoft Dynamics 365 for enhanced efficiency at Anthology. Knowledge spans various MarComm tech tools, such as Salesforce, Pardot, HubSpot, Canva, Adobe, Google Analytics, and more.- Sales enablement contributor developing comprehensive sales enablement materials.- Website optimization advocate, redesigned company websites to meet WCAG compliance and improve SEO, significantly boosting online visibility and accessibility.
-
Senior Marketing ManagerThesisOlathe, Ks, Us
-
Vice President MarketingOculusit Feb 2022 - Sep 2023Summit, New Jersey, Us -
Senior Director Of Integrated MarketingAnthology Inc Jul 2021 - Feb 2022Boca Raton, Florida, Us -
Director Of Integrated MarketingAnthology Inc Jul 2020 - Jul 2021Boca Raton, Florida, Us
-
Senior Marketing ManagerImodules Jan 2019 - Jul 2020Kansas City, Missouri, UsOversee the planning, development, and execution of lead generation and license expansion marketing efforts, including content creation for iModules marketing products and services spanning email campaigns, promotions, website support, collateral, presentations, virtual events, and more.Lead on the corporate rebranding process including the development of iModules value proposition and supporting materials (logo redesign, persona exploration, etc.) and led messaging strategy and relevant frameworks for customer success and sales teams to ensure consistency and alignment. Partnered with internal Brand Manager on the relaunch of iModules website in April 2019, leading to an increase in time spent on the site and lower bounce rates. Create marketing qualified leads through outbound communications via Salesforce, Pardot, Outreach, and Encompass; manage SEM campaigns. Member of iModules Thought Leadership team, helping manage the development of industry-leading content from blog posts, white papers, market research, research analysis, and more. Support corporate public relations through the creation and distribution of press releases and social media content. Assist Solutions Engineers and Sales Team through RFP and RFI process to ensure content is on brand.Collaborate with executive leadership and cross-functional partners; maintain and manage relationships with external creative agencies, industry partners, and existing customers. Manage one direct report, mentoring and fostering their professional development. -
Marketing ManagerImodules Jul 2017 - Dec 2018Kansas City, Missouri, UsManaged lead generation marketing initiatives including email campaigns, SEM, SEO, social media, highly visible thought leadership pieces, and website content. Developed overarching content marketing plan for the corporate brand. Skilled at working within the SalesForce Pardot platform and iModules Encompass integrated solution.
-
Eyewear Marketing Manager, Bushnell Eyewear BrandsVista Outdoor Inc. Jun 2015 - 2017Anoka, Minnesota, UsLed U.S. marketing initiatives for Bolle and Serengeti Eyewear brands from strategic planning to execution, encompassing 360-campaigns, prospecting campaigns, trade promotions, and mobile marketing activations for retail and ophthalmology. Increased YOY sales by more than 14% by identifying account-specific opportunities; developed promotional and media strategies to raise brand awareness, consumer purchase intent and the ultimate sale at retail. Collaborated with sales team and corporate management to develop pull- and push-through programs at retail including account-specific seasonal promotions and evergreen programs.Led promotional calendar development detailing retailer and consumer promotions by channel; managed communications, execution and fulfillment of FY17 promotions, yielding more than $380k in incremental sales.Executed a two-year account-specific SEM program that yielded YOY increase of units by 23% and 19% for Bolle and Serengeti respectively.Led planning and launch of Bolle's U.S. mobile marketing program, specializing in guerrilla marketing activations, account training and field sales in key markets for cycling, running and winter sports channels.Developed social content (paid and organic) on behalf of North America for global Facebook and Instagram pages. Managed public relations program that yielded more than 61 million impressions for a calculated media value of $2 million.Negotiated and managed media buying opportunities and spearheaded respective creative executions.Curated and analyzed competitive marketing reports for global team, providing details on trends and marketing initiatives from media to in-store merchandising and promotions.Responsible for representing the brand at national and regional trade shows, meeting with working media, vendors and managing booth setup.Managed ambassador/athlete program as well as channel-specific sponsorships including Ironman, USSA, and NSP. -
Brand ManagerShs Jan 2013 - 2015Kansas City, Mo, UsLed the cross-functional team of brand management, project management, strategic planning, media, creative and public relations for seven agency clients and increased agency scope of work billings by 19% in 2014 and 7% in 2013. Managed prospect, acquisition and shareholder marketing efforts for American Century Investments Learning Quest 529 Education Savings program, including three annual integrated seasonal campaigns; planned, coordinated and executed Learning Quest’s first-ever mobile tour aimed to raise awareness, ultimately garnering 227,912 brand impressions, 3,150 interactions, and nearly 500 personal engagements that led to the consumer becoming a prospect over the course of four weekends across the state of Kansas; grew the Learning Quest social media fan base by 422% over the course of two years; annual efforts exceeded prospect conversion goal by 11.8% in 2013 and saw 9.5% year over year growth for new Learning Quest accounts.Oversaw the strategic development and creative execution of integrated media and mobile tour campaigns for Borden and Cache Valley cheese brands; managed social media, organically growing Borden’s fan base by nearly 30% and Cache Valley’s by 72% over two years; co-managed the 2013 Cache Valley “Melt Mobile” mobile tour, garnering 10M event impressions, 9.7M PR/media impressions at 34 events.Managed the creative development of AMC Theatre’s dine-in theatre communications including menus and posters, MacGuffins Bar & Lounge marketing efforts, and Red Kitchen collateral.Oversaw strategy development and creative execution of Blue Rhino’s 2015 integrated brand campaign, and strategic B2B acquisition efforts for the brand’s parent company, Ferrellgas, resulting in the brand reaching its annual acquisition goal by the end of Q2.Led strategic branding initiatives for VFT Global’s new product launch of hydroponic lettuce including packaging, website design, retail communications, educational materials and public relations support. -
Account ExecutiveDraftfcb 2010 - 2012Kmart client servicesManaged the 2011 integrated holiday campaign spanning TV, digital, mobile, social media, OOH, and local radio; Solely managed the integrated 2011 Halloween campaign from strategy to final execution; Successfully managed development of broadcast spots, print ads, online banner ads, microsites, and out of home placements on accelerated timelines; Collaborated with planning team to develop the strategic framework for Seasonal, Pharmacy, Apparel, Outdoor Living and Shop Your Way Rewards business units; Played a key role in client meetings, helping the agency win assignments beyond its scope of work and sell in creative to difficult business units; Supervised AAE as well as the top-performing summer intern; Maintained positive, long-lasting, and responsive working relationships with clients, vendors, and agency partners
-
Assistant Account ExecutiveDraftfcb Sep 2007 - 2010Kmart client servicesAssisted in managing integrated campaigns for multiple business units including Apparel (Back to School), Soft Home, Seasonal (Halloween), Outdoor Living and Jewelry; Managed weekly in-store radio spots along with general market radio, digital online banner ads, microsites and competitive reports; Helped launch the retailer’s customer loyalty program, managing the execution of consumer-facing direct marketing materials, developing the online microsite, and in-store touch points; Responsible for managing the client’s budget including fee and out-of-pocket expenses along with writing critical client documentation including creative briefs, project timelines, client memos, and conference reports
-
Corporate Communications Associate (Pre-Merger Legacy Draft)Draftfcb Jan 2004 - Sep 2007Assisted with all facets of press relations (including the Draft, Inc. and Foote, Cone & Belding merger); Responsible for writing agency-wide memos from senior management; Handled speaking proposals for agency leaders and assisted in the development of their respective materials; Managed the development and content of internal/external agency microsites and local intranet; Spearheaded and managed an award show entry process for all offices in the Draft network; Provided coordination, logistics, content and execution of agency-wide events including Town Hall meetings, holiday parties, happy hour events and special honors including award luncheons for CAF and WDMI
-
Corporate Communications Intern (Pre-Merger Legacy Draft)Draftfcb Jun 2003 - Dec 2003Responsible for daily agency press reviews, writing management memos and agency-wide newsletters, maintaining content for the local intranet, as well as managing the editorial calendar and North American media lists
Barbara Rodriguez Skills
Barbara Rodriguez Education Details
-
The University Of KansasJournalism
Frequently Asked Questions about Barbara Rodriguez
What company does Barbara Rodriguez work for?
Barbara Rodriguez works for Thesis
What is Barbara Rodriguez's role at the current company?
Barbara Rodriguez's current role is Senior Marketing Manager.
What is Barbara Rodriguez's email address?
Barbara Rodriguez's email address is br****@****les.com
What is Barbara Rodriguez's direct phone number?
Barbara Rodriguez's direct phone number is +191388*****
What schools did Barbara Rodriguez attend?
Barbara Rodriguez attended The University Of Kansas.
What are some of Barbara Rodriguez's interests?
Barbara Rodriguez has interest in Marathon Running, Blogging, Iron Distance Triathlons.
What skills is Barbara Rodriguez known for?
Barbara Rodriguez has skills like Integrated Marketing, Advertising, Direct Marketing, Social Media, Digital Strategy, Blogging, Interactive Marketing, Digital Marketing, Creative Strategy, Strategy, Outdoor Advertising, Media Planning.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial