Global Head Of Crm And Retail Experience
Current
Jul 2024 - Present
AeroLeads people directory · profile
Barbara Rossi Email & Phone Number
Global Head of CRM and Retail Experience presso Woolrich
at
Woolrich
1 work email found
@woolrich.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Head of CRM and Retail Experience presso Woolrich
Location
Milan, Lombardy, Italy
Who is Barbara Rossi? Overview
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Quick answer
Barbara Rossi is listed as Global Head of CRM and Retail Experience presso Woolrich at Woolrich, based in Milan, Lombardy, Italy. AeroLeads shows a work email signal at woolrich.com and a matched LinkedIn profile for Barbara Rossi.
Barbara Rossi previously worked as Global Head of CRM and Retail Experience at Woolrich and Global Head of CRM at Woolrich. Barbara Rossi holds Master Of Science, Economics And Management Of Arts, Culture, Entertainment And Media Organizations from Università Bocconi.
Company email context
Email format at Woolrich
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{first}.{last}@woolrich.com
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Profile bio
About Barbara Rossi
Internationally-minded Head of CRM and Retail Experience with over ten years of experience in the fashion and luxury sector. A balanced mix of analytical and people-oriented, I always strive to put the customer first and abide by a data driven approach to decision making.
Listed skills include Crm, Loyalty Programs, Customer Service, Delighting, and 10 others.
Current workplace
Barbara Rossi's current company
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9 roles · 19 years
Barbara Rossi work experience
A career timeline built from the work history available for this profile.
Global Head Of Crm
Jun 2022 - Oct 2024
Global Crm Manager
Mar 2020 - May 2022
Senior Ww Crm Coordinator
Reporting to the Head of Corporate CRM, responsible for the implementation of the newly developed Customer Journey strategy:- development, implementation, and results analysis of the new omnichannel contact strategy (paper and digital) based on advanced DB segmentation and focused on increasing ROI- development of new reports to monitor CRM KPIs worldwide- development of calendar of activities for strategic, continuous database cleaning and enrichment- revision of basic CRM concepts and logics to improve understanding of the final customer- revision of the After Sales contact strategy to drive retention and satisfaction- global coordination of Customer Insights programs (NPS and Mystery Shopping) - coordination of 2 Senior CRM Analysts, a CRM Analyst and an intern
Dec 2015 - Feb 2020
Crm Specialist
• Loyalty & Delighting - Global roll-out and management of the Zegna World Pass Club for the brand's top customers around. Responsibilities include: - Launch of ZWP Club in Europe, USA, South Korea and Singapore - Monthly review and monitoring of program KPIs to evaluate success of the program - Creation and deployment of monthly newsletter campaigns to customers - Coordination of relationship with Lifestyle supplier across 3 different regions - Development of new lifestyle contents on a monthly basis based on Experience Design Principles - Updating and operating of multi-market, multi-language website with contents to reflect new offering and evolving value proposition - Development and launch of contents/initiatives to enhance the value proposition of ZWP - Monitoring of program budget• Customer Service - overseeing of all Customer Service contacts worldwide, supporting local referents in answering contacts by applying retail policies and coordinating across markets
May 2014 - Nov 2015
Junior Crm Specialist
- Consumer Insights: deployment of the bi-yearly worldwide Mystery Shopping program and customer satisfaction survey (Net Promoter Score)- Customer Service: overseeing of all Customer Service contacts worldwide, supporting local referents in answering contacts by applying retail policies and coordinating across markets
Nov 2012 - Apr 2014
Showroom Coordinator And Sales Assistant
Responsibilities included:- Management of the showroom calendar during the sales campaign- Coordination of sales appointments with Paris Showroom to ensure coverage of all major clients and avoid overlap- Leading sales appointments with national and international clients during peak weeks of the sales campaign- Updating of the customer database to ensure data is current and reliable- Maintenance and management of showroom premises- Analyzing and monitoring of sales data throughout the sales campaign for the Italian Market Manager to ensure end-of-season targets are met- Completing the sample survey at the end of the sales season to provide feedback to production about the look and fit of the collections- Assisting with upkeep of product displays/visual merchandising according to company guidelines
Dec 2011 - Jul 2012
Intern/Translator
2008 - 2010
~2 yrs
Intern
Jan 2009 - Feb 2009
3 education records
Barbara Rossi education
Master Of Science, Economics And Management Of Arts, Culture, Entertainment And Media Organizations
Università Bocconi
Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General
Emory University - Goizueta Business School
Education record
Atlanta International School
FAQ
Frequently asked questions about Barbara Rossi
Quick answers generated from the profile data available on this page.
What company does Barbara Rossi work for?
Barbara Rossi works for Woolrich.
What is Barbara Rossi's role at Woolrich?
Barbara Rossi is listed as Global Head of CRM and Retail Experience presso Woolrich at Woolrich.
What is Barbara Rossi's email address?
AeroLeads has found 1 work email signal at @woolrich.com for Barbara Rossi at Woolrich.
Where is Barbara Rossi based?
Barbara Rossi is based in Milan, Lombardy, Italy while working with Woolrich.
What companies has Barbara Rossi worked for?
Barbara Rossi has worked for Woolrich, Officine Panerai, Ermenegildo Zegna Group, Rossimoda Spa, and Jas Forwarding.
How can I contact Barbara Rossi?
You can use AeroLeads to view verified contact signals for Barbara Rossi at Woolrich, including work email, phone, and LinkedIn data when available.
What schools did Barbara Rossi attend?
Barbara Rossi holds Master Of Science, Economics And Management Of Arts, Culture, Entertainment And Media Organizations from Università Bocconi.
What skills is Barbara Rossi known for?
Barbara Rossi is listed with skills including Crm, Loyalty Programs, Customer Service, Delighting, Mystery Shopping, Net Promoter Score, Competitive Analysis, and Experience Design.
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