Barbara Russack

Barbara Russack Email and Phone Number

DTC Sales Manager @
Barbara Russack's Location
Kenwood, California, United States, United States
Barbara Russack's Contact Details

Barbara Russack work email

Barbara Russack personal email

n/a
About Barbara Russack

While my current profession and goals are wholly related to promoting the knowledge, appreciation, and love of fine wines from Napa and Sonoma, and all that goes into producing a beautiful product that is shared with guests,friends, and family, I am still drawn to creating profitable revenue streams from multiple channels of opportunity and participating in the continued success and growth of outstanding wineries in Northern California.I love promoting all that our beautiful wine country destination has to offer the world! I am WSET Advanced Cerfified and have completed the Boston University Wine Studies program. I am completely submerged on a daily basis of learning about and appreciating wines from around the globe.Read: I drink wine daily!My corporate professional experience combines 20 years of entrepreneurial ventures in consumer based sales and marketing,outside sales, and relationship and account management in the wireless technology solutions sector. I'm a detail oriented professional with a keen ability to see the 'big picture' and understand a client's business needs and strategies to achieve profitability. I have a demonstrated ability to anticipate and exceed client expectations; driving growth and revenue opportunities for the organization.Specialties: Customized software application service provider solutions for wireless and telecom industries,contract negotiations for same, and value add sales skills. Also, experience in retail, consumer marketing industry, and analytics of pertinent financial and Life time value data. I also have an in-depth and detailed knowledge of fine wines from Spain, Italy, and California with a broad experience with wines from around the globe.Thanks for taking the time to read my LinkedIn profile!

Barbara Russack's Current Company Details
St Anne’s Crossing Winery

St Anne’S Crossing Winery

DTC Sales Manager
Barbara Russack Work Experience Details
  • St Anne’S Crossing Winery
    Dtc Sales Manager
    St Anne’S Crossing Winery Apr 2018 - Present
    Kenwood, California, United States
    Responsible for all aspects of managing a direct to consumer boutique winery. We are Sonoma Valley’s premier Zinfandel house. Case production 3500-6500.
  • Landmark Vineyards
    Wine Society Associate Manager
    Landmark Vineyards Mar 2015 - Jan 2018
    Kenwood, Ca
    Involved in all aspects of maintaining, implementing, and growing Landmark's Wine Society. Manage wine club team and provide concierge level customer service to members, provide analytical data to upper management, assist in creating revenue generating programs for wine club, and handle all DTC customer service.
  • Saddleback Cellars
    Wine Club And Direct To Consumer Manager
    Saddleback Cellars Nov 2012 - Mar 2015
    Napa, Ca
    While others may shy away from challenges, I crave conquering them! What wine country job is more challenging than that of Wine Club manager?? I thrive in it!At Saddleback Cellars I champion growing our club membership, creating fun and engaging e-commerce to promote online wine sales, and basically cajoling, coercing, or persuading my like-minded team mates to do the same! Together we are responsible for creating an extraordinary experience in wine country for our guests. I also wear the distinguished hats of Social Media manager, IT/website manager, and Staples office supply manager! Also, winery dog-walker....Whether in person or over the phone, I have an innate ability to quickly assess guests/clients needs regarding wine and the experience they are seeking, in order to provide the highest level of customer service. I have an engaging, humorous, and outgoing personality, coupled with a strong background in club management, club growth & sales, and a proven track record in exceeding sales quotas, and delivering excellent customer service. I am a self-starter, clear communicator, positive team player, multi-tasker and highly organized. I am accustomed to wearing many hats to get a job done, and collaborating with other team members to accomplish goals. Thanks for taking the time to read about my current position!
  • Ceja Vineyards
    Wine Club Manager
    Ceja Vineyards Nov 2011 - Nov 2012
    Napa, Ca
    Wine club manager for an ultra premium Carneros family winery. Responsible for a large (1000+) wine club, and all associated activities to ensure consistent growth, an exceptional club & guest experience, and to have fun!
  • The Urban Grape
    Events & Catering
    The Urban Grape Mar 2011 - Jul 2011
    Responsible for managing events and catering, as well as creating synergistic business opportunities to increase revenue. Goal: provide the best possible wine experience for customers - both in-store and at off-site catering and wine tasting events.
  • D&L Liquors
    Wine Sales & Marketing
    D&L Liquors Apr 2009 - Feb 2011
    Created and marketed weekly e-newsletter and other online wine promotions.Promoted and marketed wines online, in-store, and at events – i.e.: Boston Wine Expo, in-home wine tasting parties, wine dinners, and charity events.Assisted customers with wine purchases, Recommended food & wine pairing requests as needed by our Beverage & Catering division. Managed and operated the in-home wine tasting division of D&L Liquors – Dionysus Divas Responsible for maintaining accurate and timely inventory of wines across 3 stores.Collaborated with distributors and management to stock interesting and new wine recommendations.
  • Livewire Mobile
    Account Executive
    Livewire Mobile Mar 2008 - Sep 2008
    Responsible for account management and continued securing of long-term profitability within the North American customer base of national wireless carriers. Goals include up-selling LiveWire Mobile products/services, anticipating and managing client expectations, working with project and product managers to deliver on time requests and enhancements, and providing a consultative approach to the client relationships to ensure utmost client satisfaction with LiveWire Mobile products and services.
  • Groove Mobile (Acquired By Livewire Mobile)
    Director Of Account Management
    Groove Mobile (Acquired By Livewire Mobile) May 2007 - Mar 2008
    Coordinated and balanced customer programs in North America and Europe with existing account management team to ensure contract renewals for customer base that was accountable for 80% of corporate revenue. Primary escalation path for client management issues and participated in pre and post sales activities with new and existing account base
  • Groove Mobile
    Senior Account Executive
    Groove Mobile May 2006 - May 2007
    Responsible for account management of largest customer, as well as providing support for other account managers in best practices, customer resolution, and project and program management. Ensured proper resource alignment across customer programs based on revenue and growth forecast
  • Lightbridge Inc
    Client Operations Manager/Acct Manager
    Lightbridge Inc May 2000 - May 2006
    • Manage day-to-day technical and business operations, assist in sales initiatives, anticipate and manage client expectations for two national clients - AT&T and Sprint • Contribute to achieving sales goals and managing client revenue • Develop strategies and solutions to increase product penetration, secure long term commitment via contractual obligations, and positively impact client’s return on investment• Responsible for planning and managing non-consulting service projects and implementing technical client related projects • Responsible for all post implementation of Consulting services projects• Create and present dynamic product and sales presentations
  • Cingular
    Major Account Representative
    Cingular 1997 - 2000
    Responsible for prospecting, increasing existing customer revenue, and ensuring continued market penetration of Cingular Wireless (now AT&T) subscribers in companies ranging from 50-500 employees.

Barbara Russack Skills

Client Relationship Building Creative Problem Solving Value Selling Crm Account Management Wine Tasting Marketing

Barbara Russack Education Details

Frequently Asked Questions about Barbara Russack

What company does Barbara Russack work for?

Barbara Russack works for St Anne’s Crossing Winery

What is Barbara Russack's role at the current company?

Barbara Russack's current role is DTC Sales Manager.

What is Barbara Russack's email address?

Barbara Russack's email address is ba****@****ine.com

What schools did Barbara Russack attend?

Barbara Russack attended Southern New Hampshire University, Plymouth State College.

What skills is Barbara Russack known for?

Barbara Russack has skills like Client Relationship Building, Creative Problem Solving, Value Selling, Crm, Account Management, Wine Tasting, Marketing.

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