Barbara Scharf Schamest Email & Phone Number

Greater New York City Area

A proven communications and marketing leader with extensive corporate and consulting experience providing: • Actionable strategies and tactical plans • Integrated marketing communications programs and execution • Market and employee research studies and focus groups • Marketing materials and web-site content • Internal communications strategy and execution • Change management initiatives • Employee and client training programs • Executive… Show more A proven communications and marketing leader with extensive corporate and consulting experience providing: • Actionable strategies and tactical plans • Integrated marketing communications programs and execution • Market and employee research studies and focus groups • Marketing materials and web-site content • Internal communications strategy and execution • Change management initiatives • Employee and client training programs • Executive communications and event planningClients range from asset management firms and banks to large full-service brokerage firms. Assignments have included creating an internal communications strategy and executive communications, developing marketing plans, driving client segmentation value-added communications and training for financial advisors, defining the RIA market and a research project for a financial services startup. Show less

New York, New York

Communications partner for business transformation initiatives: the redesign of the Commercial Banking Division's go-to-market coverage strategy and the Core Banking Transformation.• Developed sales training, lead generation programs, internal roadshows and client communications in support of the Commercial Banking Transformation• Created internal and external communications to support the launch of the new e-banking platform, including training materials and product guides•… Show more Communications partner for business transformation initiatives: the redesign of the Commercial Banking Division's go-to-market coverage strategy and the Core Banking Transformation.• Developed sales training, lead generation programs, internal roadshows and client communications in support of the Commercial Banking Transformation• Created internal and external communications to support the launch of the new e-banking platform, including training materials and product guides• Introduced executive communications programs including Town Halls and employee meetings, videos, speeches, handbooks and training content. Resulted in a 20% improvement on an employee survey in bank-wide communications • Managed customer satisfaction survey programs for both the Commercial and Private Banking divisions • Collaborated on redesign of annual report, marketing collateral and other external communications Show less

New York, New York

Led a team that successfully drove new commercial banking deposits to Citibank. Developed the small business and corporate executive segments with banking and investment services and products. Supported sales force efforts to expand the client base and increase revenue per client. Initiated CRM efforts to support sales force. Created all marketing communications and sales force training materials.

New York, New York

Chief marketing executive leading business-to-business Marketing Communications, Advertising, Public Relations, and Sales Force Support and Development for $2.2 billion division selling specialty, monoline property and casualty insurance.

Senior marketing executive focused on improving the retail client experience.General manager for online trading and client information website. Led marketing communications, client retention, and client acquisition programs for Affluent/ High Net Worth segment. Launched major improvements including a performance reporting system for retail clients, new account documentation procedures and statement upgrades.Provided senior management with strategic guidance by translating… Show more Senior marketing executive focused on improving the retail client experience.General manager for online trading and client information website. Led marketing communications, client retention, and client acquisition programs for Affluent/ High Net Worth segment. Launched major improvements including a performance reporting system for retail clients, new account documentation procedures and statement upgrades.Provided senior management with strategic guidance by translating business intelligence into actionable programs. Built marketing research department and developed segmentation and client satisfaction programs. Show less

Responsible for market research and business strategy teams for Prudential Securities and Prudential Institutional.

Mba, Marketing

Ma, Political Science

Ba, Government