Barbara Shepherd Email & Phone Number

Direct response experience•New acquisition and retention subscription marketing - B2B and consumer•New publication launches•Event marketing•Media: direct mail, telemarketing, email/Web programs, inserts, space advertising, cross-promotion & partnership programs•Campaign planning & analysis; copywritingCirculation management•Fulfillment service management, including solicting RFPs & negotiating contracts•Domestic and international distribution responsibility, especially for Standard-A and periodicals class mailManagement experience•Strategic planning & budgeting •Circulation staff supervision & trainingSpecialties: Managing combined subscriber files (paid and controlled)Copywriting (advertising sales materials, event marketing, billing and renewal packages, space ads, new subscriber direct mail packages, partnership programs)

Listed skills include Publishing, Copywriting, Newsletters, Magazines, and 23 others.