Direct response experience•New acquisition and retention subscription marketing - B2B and consumer•New publication launches•Event marketing•Media: direct mail, telemarketing, email/Web programs, inserts, space advertising, cross-promotion & partnership programs•Campaign planning & analysis; copywritingCirculation management•Fulfillment service management, including solicting RFPs & negotiating contracts•Domestic and international distribution responsibility, especially for Standard-A and periodicals class mailManagement experience•Strategic planning & budgeting •Circulation staff supervision & trainingSpecialties: Managing combined subscriber files (paid and controlled)Copywriting (advertising sales materials, event marketing, billing and renewal packages, space ads, new subscriber direct mail packages, partnership programs)