Barbara Sidari Email & Phone Number

Florida, United States

Palo Alto, Ca, Us

Santa Cruz, California, Us

Global owner of the services portfolio business strategy for Support Services, Professional Services, and Cloud and Managed Services by applying upsell and cross-sell methodologies to drive increased services revenue.

San Jose, Ca, Us

Leading a team of global collaboration sales enablement managers to drive the Cisco Webex Collaboration portfolio by enabling sellers with the strategy, sales motions, tools, and content needed to achieve global revenue targets.

San Jose, Ca, Us

Responsible for designing and executing digital sales campaigns focused on recurring services revenue, as well as sales content and enablement via Cisco Collaboration technologies and an agile development process.

Morristown, New Jersey, Us

Develop and lead communications strategy, programs, and campaigns to drive customer adoption of support tools and capabilities, and deliver cost savings and margin for Avaya Client Services, which is a global organization with service professionals in 93 countries and ~$2B in revenue. Responsible for driving $4M in cost out of the services business that contributes directly to the Avaya bottom line, and quarterly communications to support customers to showcase services value and drive upgrades.

Morristown, New Jersey, Us

• Develop and lead marketing strategy, programs, and campaigns to drive support customers to use the Avaya Support Website. Current impact includes 90% adoption rate in first three years after transformation of the support services strategy and $10M annual margin impact equivalent to $50M top line revenue growth. Essential task is to drive revenue by enabling sales reps to easily position and sell complex recurring revenue services solutions at point of sale and renewal for Avaya’s support, cloud and managed services portfolios.• Primary responsibility includes development of positioning strategy, messaging, story development, social media programs, thought leadership and communications for Avaya Client Services, which is a global organization of over 6,000 service professionals in 93 countries with ~$2B in revenue• Accomplishments: Developed cross-portfolio strategy and positioning for all Avaya services, external global communications plan for Avaya Client Services, and new sales enablement programs using specialized tools developed to position services throughout the sales cycle for both direct and indirect channel sales.

Morristown, New Jersey, Us

• Essential task was to drive revenue by leading a team of launch and communications professionals to expand services recognition and increase revenue for Avaya Client Services covering both Enterprise and Small & Medium Business markets. Primary responsibility included development of messaging, launch campaign and communications for Avaya Client Services direct and indirect channels while leading a team of marketing professionals across the globe.• Accomplishments: Developed indirect channel program driving $2 million in net new Global Support Services revenue in six-month period. Developed external global communications plan to launch the newly branded Avaya Client Services which included a name change along with an organizational shift to client centricity.

Morristown, New Jersey, Us

• Essential task was to drive revenue with the development of launch content and collateral for Avaya services offerings.• Accomplishments: Successful launch of support service offerings with strong focus on channel sales, integration of Nortel Enterprise Solution service offerings into Avaya service offerings, including messaging development for integration roadmap, $3M revenue growth for Technical Advisory Services, launch of first retail maintenance offer for heritage Nortel products driving $3M of high margin revenue.

Morristown, New Jersey, Us

• Essential task was to drive product recognition and increased revenue for Centralized Services, Structured Cabling, and Authentic Avaya with targeted focus on the Avaya indirect channel.• Specific areas of accomplishment include: 22% revenue growth for Authentic Avaya in 6 month period, grew Structured Cabling revenue to $2.5 million.

Morristown, New Jersey, Us

• Served as a subject-matter expert on Avaya’s Global Services offers and related areas, providing service-focused training and support to Avaya’s authorized partners and direct sales teams. This support primarily included resolving complex issues that could impede the progress of a sale. • Involvement included responding to non-standard services-related inquiries on RFP’s and supplying special bid support for the Direct Sales community within the southeast territory, resulting in a 120% increase (year over year) in services revenue production of the Business Partners. Rebuilt relationships with lapsed or dormant accounts and salvaged a major account that was in serious jeopardy.• Overall, in a period of declining revenues managed to reverse this trend and gained #1 ranking out of 20 service marketing representatives.

Morristown, New Jersey, Us

• Responsible for developing awareness in new lines of business for Avaya Services. Proven revenue increases for the indirect channel achieving targeted revenue commitments.• Accomplishments: achieved 22% revenue growth for Authentic Avaya in six-month period and grew Structured Cabling revenue to $2.5 million.

Morristown, New Jersey, Us

• Pre-sale project management and marketing support, providing non-standard pricing and scope of work for all projects within the Tampa Bay area.• Responsible for overall performance of the San Francisco Software Provisioning Team consisting of Software Specialists, Associates and Training Instructors. Scope included escalations, promotions, customer satisfaction and career development for 17 direct report associates, including union and management personnel.• As project manager was responsible for complex provisioning of Definity products, Intuity Voice Messaging, CMS, CAS, Call Center Solutions and CTI. Scope of responsibility included accountability for customer satisfaction, performance and adherence to revenue goals and timetables.

Bachelor Of Science, Business Administration, Marketing

Business Administration

Mechanical Engineering