Barbara Aloe Simas Email & Phone Number

London, On, Ca

London, On, Ca

Ottawa, Ontario, Canada

Acting Manager at MULTIVIEW FINANCIAL SOFTWARE (SaaS/ FinTech) – is an ERP Financial Software partner with clients across multiple industries mainly in the US. The primary industry Multiview attend is healthcare. Taking up to 85% of marketing efforts.Support the VP of Marketing with marketing projects and initiatives for segmented target audience. Key Accomplishments:• Lead a marketing strategy with a which result in 528 ICP leads in one quarter for Multiview.• Negotiated a hotel accommodation contract saving over $24k for IMUG2023.• Spearheaded conference planning and execution for virtual and in-person event for Multiview with record of attendance in both (Virtual 900 attendees). The in-person event was held in Dallas, US with 250 attendees, working close to the executive team..• Lead a team of 3 marketing professionals, driving 400% increase of website conversions from 8 to 40 per month

Midland, Ontario, Canada

Midland, Ontario, Canada

LABX MEDIA GROUP – Operates under a number of different brands representing different industries in the science community. LabX Media Group is focused on informing, connecting and engaging lab professionals worldwide.Collaborated closely with the Director of Marketing with various projects and initiatives.Key Accomplishments: • Implemented a lead generation strategy plan for subscription, achieved 173k subscribers for IFLScience in just 3 months, surpassing the original goal of 100k. • Led the development and launch of TS Digest, The Scientist’s digital magazine, managing email marketing, video production, and the website launch.

London, Canada Area

• SEO Strategy: Orchestrated the planning and execution of SEO (search engine optimization) strategies for B2B dealers in the print industry.• Email Campaigns: Develop and manage email campaigns using tools like Constant Contact, HubSpot, and MailChimp.• Social Media Strategy: Plan and implement social media channel strategies to engage target audiences• Content Creation: Produce content such as blogs, eBooks, case studies and web pages • Stay Updated: Keep up to date with the latest digital marketing trends and SEO advancements.• Campaign Monitoring: Monitor email marketing and lead generation campaigns for effectiveness.• Client’s Management: Manage multiple clients, onboard new clients, contract closure, and brainstorming.• Team Leadership: Mentors and supports the marketing team, providing tools and guidance to ensure successful campaign execution.• Website Optimization: Maintain, update and optimize WordPress website for numerous clients for SEO. Using HTML and CSS. • Project Management: Working with teams of developers and designers to ensure brands identity of the clients as well as ensure the projects are delivered on time.

Exeter, Ontario

Identified, fostered and closed client ad sales. Determined needs and made appropriate adjustments in the products and service offerings consistently delivering within budget and company’s policy framework. Investigated customer complaints and developed resolutions that minimized escalation.Key Accomplishments: • Increased sales by 10% through the implementation of pricing strategies tied to give-away promotions.• Engaged in social media strategies that increased sales by 15%.• Credited with managing arduous client and successfully closing a front page ad sale.

São Paulo E Região, Brasil

Developed and executed digital marketing and social media campaigns working remotely. Analyzed social media trends and reacted to market factors to produce appropriate contests for digital distribution. Managed full-cycle marketing campaigns utilizing print and traditional tactics. Monitored customer feedback and made appropriate recommendations. Engaged with potential clients and closed deals. Processed updates to customers’ databases.Key Accomplishments:• Developed tactical sales approach to attract and retain clients of varying sizes and segments to increase sales by 30% over six month period.• Successfully increased sales by 10% through the implementation of pricing strategies tied to give-away promotions• Lead a team of 4 sales reps driving 30% sales increase efficiency with a tactical sales and marketing approach that attracted clients from different sizes and segments in 6 months. Through product development and price strategies, was able to expand and attract large sized companies, which resulted in gaining big clients like Beiersdorf (Nivea) and Unilever. • Increase sales by 36% with promotional approach through email marketing and cold calls based on the monthly competitor analysis made AGSPRINT be a step ahead of its competitors, achieving 50 new clients in 2014 compared to 2013.

Ingram Micro Do Brasil

Employed research and annual territory analysis to maximize ROI and KPIs. Tracked competition by gathering current marketplace information on pricing, products, delivery schedules and merchandising techniques. Made recommended changes in products, service and policy to foster competitive development. Directed oversight of customer relationships, monitoring sales targets for new business and renewals. Actively participated in product education workshops to keep pace with new technology changes. A team player in the creation of new accounts. Planned and promoted marketing contests, full-scale campaigns and incentive programs. Effective in the mediation and resolution of customer complaints.Key Accomplishments:• Managed two client accounts engaging with 50 Sales Representatives and 30 competitors’ Managers while achieving both companies’ monthly sales goals.• Monthly competitor analysis tracked Okidata at $30,000 in sales by second month as a result of new pricing policy.

São Paulo E Região, Brasil

• Arranged for the filing of court documents• Prioritized workloads• Answered telephone calls• Arranged appointments• Organized meetings• Handled correspondence• Arranged for the delivery of legal paperwork• Typed correspondence and legal paperwork

Corporate Communications - Public Relations, Public Relations/Image Management

Activities and Societies: One-year College Graduate Certificate program to help professionals developing and maintaining an organization’s.

Post Graduation Certificate, Marketing Management

Activities and Societies: Live client projects: Not-for-profit marketing competition; GOMC (Google Adwords) international.

Advertising & Marketing, Sales And Marketing

Aprentice High School, Business Administration