Barbara Aloe Simas Email & Phone Number

London, ON, CA

Ottawa, Ontario, Canada

• Acting Manager at MULTIVIEW FINANCIAL SOFTWARE (SaaS/ FinTech) – is an ERP Financial Software partner with clients across multiple industries mainly in the US. The primary industry Multiview attend is healthcare..
• Lead a marketing strategy with a which result in 528 ICP leads in one quarter for Multiview.
• Negotiated a hotel accommodation contract saving over $24k for IMUG2023.
• Spearheaded conference planning and execution for virtual and in-person event for Multiview with record of attendance in both (Virtual 900 attendees). The in-person event was held in Dallas, US with 250 attendees.
• Lead a team of 3 marketing professionals, driving 400% increase of website conversions from 8 to 40 per month

Midland, Ontario, Canada

Midland, Ontario, Canada

• LABX MEDIA GROUP – Operates under a number of different brands representing different industries in the science community. LabX Media Group is focused on informing, connecting and engaging lab professionals.
• Implemented a lead generation strategy plan for subscription, achieved 173k subscribers for IFLScience in just 3 months, surpassing the original goal of 100k.
• Led the development and launch of TS Digest, The Scientist’s digital magazine, managing email marketing, video production, and the website launch.

London, Canada Area

• SEO Strategy: Orchestrated the planning and execution of SEO (search engine optimization) strategies for B2B dealers in the print industry.
• Email Campaigns: Develop and manage email campaigns using tools like Constant Contact, HubSpot, and MailChimp.
• Social Media Strategy: Plan and implement social media channel strategies to engage target audiences
• Content Creation: Produce content such as blogs, eBooks, case studies and web pages
• Stay Updated: Keep up to date with the latest digital marketing trends and SEO advancements.
• Campaign Monitoring: Monitor email marketing and lead generation campaigns for effectiveness.

Exeter, Ontario

• Identified, fostered and closed client ad sales. Determined needs and made appropriate adjustments in the products and service offerings consistently delivering within budget and company’s policy framework..
• Increased sales by 10% through the implementation of pricing strategies tied to give-away promotions.
• Engaged in social media strategies that increased sales by 15%.
• Credited with managing arduous client and successfully closing a front page ad sale.

São Paulo E Região, Brasil

• Developed and executed digital marketing and social media campaigns working remotely. Analyzed social media trends and reacted to market factors to produce appropriate contests for digital distribution. Managed.
• Developed tactical sales approach to attract and retain clients of varying sizes and segments to increase sales by 30% over six month period.
• Successfully increased sales by 10% through the implementation of pricing strategies tied to give-away promotions
• Lead a team of 4 sales reps driving 30% sales increase efficiency with a tactical sales and marketing approach that attracted clients from different sizes and segments in 6 months. Through product development and price.
• Increase sales by 36% with promotional approach through email marketing and cold calls based on the monthly competitor analysis made AGSPRINT be a step ahead of its competitors, achieving 50 new clients in 2014.

Ingram Micro Do Brasil

• Employed research and annual territory analysis to maximize ROI and KPIs. Tracked competition by gathering current marketplace information on pricing, products, delivery schedules and merchandising techniques. Made.
• Managed two client accounts engaging with 50 Sales Representatives and 30 competitors’ Managers while achieving both companies’ monthly sales goals.
• Monthly competitor analysis tracked Okidata at $30,000 in sales by second month as a result of new pricing policy.

São Paulo E Região, Brasil

• Arranged for the filing of court documents
• Prioritized workloads
• Answered telephone calls
• Arranged appointments
• Organized meetings
• Handled correspondence

Corporate Communications - Public Relations, Public Relations/Image Management

Activities and Societies: One-year College Graduate Certificate program to help professionals developing and maintaining an organization’s.

Post Graduation Certificate, Marketing Management

Activities and Societies: Live client projects: Not-for-profit marketing competition; GOMC (Google Adwords) international.

Advertising & Marketing, Sales And Marketing

Aprentice High School, Business Administration