Barbara Shuster work email
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Barbara Shuster personal email
Barbara Shuster phone numbers
I'm an accomplished marketing, loyalty and operations professional valued for my ability to develop go-to-market strategies and to activate effective marketing programs that drive awareness, revenue and loyalty. I'm experience in business-to-business (B2B) and business-to-consumer (B2B) marketing and managing agencies and partners.I have a broad range of marketing, operations, sales and franchise support experience including:• Integrated Marketing Communications• Brand Positioning, Identity & Brand Standards• Loyalty & CRM Marketing• Marketing Automation• Advertising• Email & eCommerce Marketing• Direct Marketing• Partnership Marketing• Marketing Project Management• Collateral• Meeting & Event Marketing & Management• Franchise SupportMy style is collaborative, reflective and action oriented. As an activator, I'm organized, focused and consistently perform effectively in challenging environments. Demonstrated Strengths: • Leadership• Problem Solving• Relationship and Consensus Building• Change Management • Project Management• Process Management • Cross-Functional Team Management
Marriott International
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Project Implementation SpecialistMarriott International Jan 2018 - PresentRemoteGuide hotels in their preparation and conversion from Starwood to Marriott loyalty and reservations systems including cloud, Salesforce platform, technical support, mobile and desk top applications, etc. Collaborate with global cross-functional teams to proactively detect gaps, formulate solutions and execute across a 29-brand global portfolio of 6000+ hotels.
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Marketing & Project LeaderMarriott International Mar 2015 - Dec 2017Bethesda, MdGlobal Operations Launches: Led overall and communications deployment for event sales and support products - WIFI Simplified, Event Menus and Meetings Imagined. B2B Marketing: Developed and led B2B marketing for Marriott's global meeting strategy, Meetings Imagined, WIFI Simplified, Event Menus and the Meeting Services App. Marketing content included developing brand standards, video, print and online advertising, public relations, social media, email marketing, event management and internal communications.Developed and led an innovative Future of Meetings Round Table discussion with industry leaders designed to identify future meeting planning, space design and communication trends. Content used as spring boards for future planning and content was presented at the Professional Convention Management Association Annual meeting in January 2016. -
Director Of B2B Marketing And New Product LaunchesMarriott International Apr 2013 - Oct 2014Bethesda, MdDeveloped and led marketing plan for new customer segments - Future of Meetings and Small Business.* Developed strategic marketing direction for Future of Meetings that included web site creation, collateral, training, social media, videos, tracking and measurement. Managed event and tradeshow for 10 events (show briefs, booth structure, demo equipment, giveaways, schedules, budget, post-show evaluation).* Developed marketing strategy, plan and activation for the Small Business segment. Activation included direct marketing, partnership marketing with SBA and VISA, event activation, and social media. Created the Smart Small Business Travel Guide. Results included generating over 100M impressions.
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Director Of B2B Sales And Marketing, Global Incentives & Gift CardsMarriott International Oct 2010 - Mar 2013Bethesda, MdSet strategy and developed B2B Sales and Marketing plans for Global Incentives and Gift Cards.* Developed B2B visual and verbal identity, advertising, communications, print/digital collateral and metrics that increased account revenues by 10%.* Managed the American Express Membership Rewards account. Increased sales by 230%, grew account marketing campaigns by 50% and formalized communication designed to grow sales through customer service leaders.* Developed RFM sales analytics to identify high impact targets, marketing and process. * Generated over 600 leads, $600,000 in new revenues, added 75 new accounts, reactivated 20 dormant accounts.
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Marketing Leader, Marriott ExecustayMarriott International Feb 2008 - Sep 2010Bethesda, MdProvided team leadership and set brand marketing vision and strategy that included transitioning to digital channels.* Developed brand positioning, strategic marketing plans, measurement and service delivery process across the brand and Marriott organization maximizing a $2M budget.* Launched ExecuStay sales on Marriott.com (7th largest global retail site) by leading a 2-year cross-functional team project that included research, planning, site construction, migration and launch. * Developed high impact communications to senior leadership, markets, associates and other key stake holders that grew brand awareness and increased web visits 45%, leads by 20% and online purchases of 20%.
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Director Of Demand GenerationMarriott Vacations Worldwide Nov 2005 - Jan 2008Bethesda, MdDeveloped marketing integration plan with Marriott to build Marriott Vacations Worldwide brand awareness, access marketing channels and deepening relationships. Included working with The Ritz-Carlton Residences and Clubs.* Increased web and email placements - 3 in 2005 to over 125 in 2007. Placements generated $2-5M in timeshare sales.* Integrated MVW into Marriott marketing technology systems, CRM and electronic marketing. -
Senior Manager Of Marriott Rewards Loyalty Programs - Loyalty And Crm MarketingMarriott International Aug 2002 - Oct 2005Bethesda, MdDeveloped and managed key loyalty member and meeting planner programs. * Rewarding Events: meeting planner loyalty program, that contributed $1.7M revenue. Developed success criteria, measurement goals, promotions, training, communications and segmented email campaign to 250,000 planners.* PointSavers: Directed an enterprise-wide process evaluation and project execution to automate and simplify property and member participation. Increased property participation from 200 to 2,400 hotels. The program was awarded a 2007 Freddie Award by "Inside Flyer Magazine".
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Director Of Value Added Account Services, Global Sales OrganizationMarriott International May 2000 - Sep 2002Bethesda, MdResponsible for creating sales tools, value-added product and training materials for over 100 sales associates managing 200+ accounts.* Executed 25 in-depth surveys for associations evaluating membership and event success.* Developed internal communication channels including the department's web site and print and digital marketing products.
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Regional Sales Director For AvendraMarriott International Aug 1998 - May 2000Bethesda, MdResponsible for selling the Avendra purchasing consortium concept to hotel and restaurant owners. Negotiated contracts that produced an annual net present value of $1M.
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Director Of New Product Development/Choice Picks Food CourtChoice Hotels International Jan 1995 - Aug 1998Silver Spring, MdResponsible for new product development, launch, marketing and franchise sales. -
Director Of Development Marketing (Franchise Sales)Choice Hotels International Jan 1991 - Jan 1994Silver Spring, MdDeveloped and managed franchise sales and marketing materials and sales support activities for seven hotel brands.
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Director Of Franchise ApplicationsChoice Hotels International Apr 1986 - Dec 1990Silver Spring, MdManaged the hotel franchise application approval process.
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Circulation Manager Of Cornell Hotel & Restaurant QuarterlyCornell University Jun 1980 - Jun 1982Ithaca, New YorkManaged circulation for The Hotel and Restaurant Quarterly Journal for the Cornell Hotel School; University; increased circulation over 10% in less than 2 years.
Barbara Shuster Skills
Barbara Shuster Education Details
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Marketing Strategy -
Major In Education, Minor In Food & Nutrition
Frequently Asked Questions about Barbara Shuster
What company does Barbara Shuster work for?
Barbara Shuster works for Marriott International
What is Barbara Shuster's role at the current company?
Barbara Shuster's current role is Project Manager at Marriott International: Marketing, Loyalty, Operations.
What is Barbara Shuster's email address?
Barbara Shuster's email address is ba****@****ott.com
What is Barbara Shuster's direct phone number?
Barbara Shuster's direct phone number is (301) 380*****
What schools did Barbara Shuster attend?
Barbara Shuster attended The Johns Hopkins University - Carey Business School, University Of Maryland College Park.
What are some of Barbara Shuster's interests?
Barbara Shuster has interest in Health And Wellness, Domestic And Global Travel, Horseback Riding.
What skills is Barbara Shuster known for?
Barbara Shuster has skills like Marketing Strategy, Marketing, Email Marketing, Leadership, Integrated Marketing, Digital Marketing, Social Media Marketing, Management, Direct Marketing, Lead Generation, Hospitality, Event Management.
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Barbara Shuster
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Barbara Shuster
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Barbara Shuster
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Barbara Shuster
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