For over five years, I have been leading operational excellence and business process improvement for the consumer division of PVH Corp., one of the largest apparel companies in the world. I have been responsible for developing and executing CRM strategies and programs across retail and digital channels, using data and segmentation principles to increase revenue, retention, customer acquisition, and satisfaction.With more than 10 years of experience in the luxury retail and consumer industry, I have a proven track record of growing businesses through uncovering significant consumer insights, applying agile processes and AI technologies, and evaluating and implementing critical Martech solutions. I have also managed and mentored marketing and analytic teams, as well as vendor relationships and contracts, for large public companies and start-ups. I employed excellence in leadership learned from Cornell University., and I am passionate about corporate innovation and operational excellence.