Barbara D. Woolley, Ma Email and Phone Number

Spearheaded leadership initiatives for over six years on the Board and monitored strategic operations within the Chief Executive Officer’s office. Oversaw operational processes, adeptly preparing Board members and association leadership for both scheduled and ad hoc meetings. Executed follow-through on the Board's and its committees’ decisions, ensuring Board presentations were enriched with pertinent information and meticulously tracking deliverables from requests. Ensured seamless continuity and transition strategies for the Board during periods of significant change, coordinating with the CEO, senior leadership, and staff. Directed the complex merger proceedings between ASCD and ISTE, which necessitated a constitutionally mandated vote from the ASCD membership. Notable Achievements:• Drove the executive positioning strategy for the CEO and Senior Executive Team, ensuring alignment with organizational goals as Director of Public Outreach at AARP. Engaged with the Board to streamline communication protocols and enhance organizational messaging as Director of Communications At NAHC.• Offered leadership efforts while safeguarding confidentiality, promoting a collaborative team environment, maintaining professionalism, and dedicating efforts to uphold the organization's mission and vision with adaptability and strategic foresight. Streamlined key enterprise governance policies and procedures to optimize organizational efficiency.• Delivered comprehensive administrative support to the CEO, demonstrating initiative, professionalism, and exceptional management skills to facilitate the organization’s strategic initiatives in a high-velocity environment. • Championed cross-divisional project teams, crafting and refining information to bolster projects aimed at the continual enhancement of management-level and Board committees.

Acted as the pivotal liaison for state affiliate leadership, crafting and disseminating materials, guidance, policies, and procedures aimed at fortifying state affiliate organizations. Provided thorough analyses and crucial information to leadership, while diligently monitoring and evaluating state legislative and regulatory developments. Orchestrated collaboration with the Government Affairs team to dynamically communicate policies and positions, author engaging online content, including articles, social media posts, and presentations. Cultivated state affiliate leadership capacity to form the most influential network aimed at enhancing midwifery practice, women’s health, and maternity care. Facilitated impactful state-level initiatives, including legislation and regulations supportive of midwifery practice.Notable Achievements:• Envisioned, developed, and delivered advocacy workshops for state affiliate leadership, devising content and assembling expert panelists for conferences to cultivate robust state advocacy programs. These workshops equipped state affiliate leaders with innovative tools and resources to advance affiliate initiatives.

Spearheaded the strategic planning sessions for two hundred executive leaders, catalyzing innovations that crafted a forward-looking organizational strategy. Fostered a visionary and strategic framework that set new benchmarks for the organization's future direction. Led the development of the association’s strategic communications plan, targeting policymakers, members, and consumers with a keen focus on elevating brand recognition and increasing message dissemination.Notable Achievements:• Monitored, led, and mentored a diverse team of 12 specialists spanning social media, traditional media, video production, print, digital platforms, publications, website management, events, sponsorships, advertisements, and marketing efforts for the association and its affiliates, significantly boosting visibility and enhancing brand awareness.Additional Experience: AARP | Director, Public Outreach | Washington, DC; The White House | Special Assistant to the President | Washington, DC