Barbara Yuson Email & Phone Number

Cranbury, New Jersey, United States

Facilitate the planning and successful execution of in-person or hybrid exhibit halls and sponsorship deliverables for medical conferences.Design and develop all exhibit hall floor plans, registration areas, and feature areas. Manage the production and positioning of all expo and sponsorship signage and tactics.Coordinate freight shipments and onsite distribution.Build and manage the CVENT exhibitor portal. Create exhibitor service kit and all other necessary exhibitor guidance.Develop and maintain communications with exhibitors to ensure that needs are met and that problems are solved.Ensure a detailed schedule of all essential activities and deadlines are maintained.Liaise with internal team and business development staff for seamless transition of contacts/agreements/expectations.Oversee all tracking for booth and sponsorship sales utilizing Salesforce and Workfront.

South River, Nj

Executing and growing the annual campaign, outreach, and educational programs aimed at connecting and cultivating the broadest sector of women in the community• Primary staff resource to the Women’s Philanthropy Chair and Committee• Oversee all operations related to Women’s Philanthropy - planning, coordination, recruitment, leadership identification, and development• Focus on revenue generating/fundraising events and activities to support program operations; identify, educate, and motivate volunteers to actively participate in campaign.• Maintain a full inventory of gift opportunities and profiles, enabling donors to easily find programs that meet their philanthropic goals and interests.• Work in partnership with other departments to ensure collaboration and synergy of various campaigns, education programs, and volunteer opportunities.• Work with Communications & Marketing staff to increase communications about events.• Steward and cultivate a caseload of donors and prospects to ensure continuing and expanding support of programs.Highlighted Accomplishments:• Coordinated The Main Event fundraiser• Initiated The Gratitude Project a month-long collection of food, toiletries, toys, and gift cards for those in need culminating with women volunteers sorting and packing nearly a thousand items, then delivering them to distribution partners at Fulfill Foodbank, Jewish Family & Children’s Service of Monmouth, Jewish Family Services of Middlesex, and domestic violence support programs: Women Aware and 180 Turning Lives Around.

Trenton, Nj

Office of Development & Marketing | Central Administrative Services• Developed the strategy and oversaw the execution of signature in-person and online fundraisers with over 400 attendees at each event.• Built relationships with key supporters and prospective donors. Solicited and secured support through sponsorships, ad placements, in-kind, and monetary donations.• Acted as liaison between organizations, vendors, supporters, attendees, honorees, and committee members.• Conceptualized themes and formats for events that engage supporters.• Managed budget, financial reporting, and controlled expenses to consistently exceed revenue targets.• Monitored event timelines to ensured deadlines were met.• Informed and updated all involved parties throughout the event cycle in order to maximize productivity and efficiency.• Built and managed OneCause event website.• Designed Constant Contact eblasts, oversaw event marketing mailings, press releases, social media, and promotional materials. Aligned all messaging.• Oversaw three county advisory boards to align with agency’s mission. Recruited and managed volunteers.Highlighted Accomplishments • Increased net income of events by 38% in 2019 by minimizing costs (researching and hiring new vendors and negotiating with partnered vendors) while maximizing sponsorships, donations, and attendance. The net income of the event surpassed its goal by 8.57%. Secured over $320,000 in funds for Catholic Charities’ programs. Delivered process improvements.• Transitioned in-person signature event to inaugural virtual event. Collaborated with three county event program coordinators to roll their events into the unprecedented 2020 Guardian Angel Benefit of Hope fundraiser. Created framework for virtual event, worked with video studio to coordinate segments to achieve the overall product that raised over $300,000. https://www.CatholicCharitiesTrenton.org/GABOH2020

Trenton, Nj

Coordinated NJFC events, including Annual Membership Meeting, Night of Distinction (gala), Trade Relations Conference & Golf Outing, Annual Golf Outing, Food Council Committee for Good Government Breakfast, Loss Prevention Conference & Exhibition, Holiday Reception with the Board of Directors, and other special events. Responsibilities for these association events included logistics, promotions, and managing event budgets.Highlighted Accomplishments • Increased net income of events by 9% in 2017 and 5% in 2018 by minimizing costs while maximizing attendance and sponsorships.• Slashed printing costs by negotiating pricing for a bulk rate while ensuring the continuation and enhancements of services.• Coordinated BEOs and negotiated contracts with venues to reduce costs. • Enhanced marketing, social media, and branding opportunities.• Created eye-catching E-blast invitations and promotions. • Managed website updates, and created and managed online event registration to make it more user friendly while extracting marketing data.

Lakewood, Nj

Provided administrative and analytical support to multiple directors within the Office ofInstitutional Advancement. Primary responsibilities included assisting with fundraising andoutreach initiatives, managing external email communications and website, and donorcommunications.Highlighted AccomplishmentsDevelopment Assistant / Office of Alumni & Donor Engagement January 2015 – July 2016• Assisted with the management and promotion (print & online) of both on and offsite Alumnievents including Alumni Board of Directors meetings, Alumni Chapter Receptions, AnnualReunion Weekend, Annual Scholarship Brunch, Commencement, Executive Board of Directorsmeetings, Scholarship Golf Classic & Dinner.Assistant Coordinator / MILL Program January 2014 – January 2015• Coordinated planning for this adult learning program which included recruiting, negotiatingcontracts, and monitoring performance of instructors. Oversaw the designing of promotionalmaterials (print & online) while maintaining branding, visual identity, and editorial style.Development Assistant / Office of Annual Giving November 2013 – January 2014Development Assistant / Office of Planned & Major Giving June 2013 – November 2013Assistant / Office of Marketing & Communications January 2013 – June 2013(Positions and programs eliminated, various directors, reorganizations.)

Bradley Beach, Nj

Coordinated B2B and consumer marketing for this building materials firm. Developed product collateral consistent with corporate branding. Liaison with overseas vendors. Designed product literature, packaging, and displays (concept to completion, including photography). Coordinated quarterly trade shows and sales meetings. Assisted in website development, promotions, and email blasts.Highlighted Accomplishments• Created company digital assets library• Coordinated new product development and launch, ensuring project specifications weremaintained

Wall, Nj

Streamlined ACT database to target marketing efforts. Planned and organized quarterly national tradeshow booths, including directing contractors, shipping logistics, and working with vendors.Highlighted Accomplishments• Through online research, uncovered a long-term care facility that ultimately became a$1,000,000 account• Analyzed bids and hired outside vendor to redesign website

B.S., Marketing

Certification, Digital Analytics & Conversion / Online Marketing

See attached

Certification, Inbound Marketing