Barb Berg Email & Phone Number

Richfield, Minnesota, Us

Richfield, Minnesota, Us

Act as CMO’s informal Chief of Staff, playing point on key initiatives across Marketing department. Direct Performance Team to concept, create and share regular executive reports and analyses with C-Level leaders, including recommendations for maximizing budget, resources, tools, and campaigns. Head up retention efforts, re-engaging over 1M at-risk/lapsed customers annually, driving hundreds of millions of dollars of incremental sales. Lead management and optimization of 9-figure budget. Oversee Promo Strategy team, who plan and manage all key sales events including Black Friday.

Richfield, Minnesota, Us

Directed newly formed Marketing Optimization team charged with analyzing existing marketing tools/processes, reimagining and rebuilding them to maximize resources and results. Led Promotional Strategy team, architecting approach to all promotional events and rhythms. Continued to lead MDF Transformation efforts.

Richfield, Minnesota, Us

Transformed Best Buy’s approach to vendor-funded marketing, building the processes, tools, measurement, and analytical rigor necessary to inspire teams and partners to shift 9-figure marketing spend from Print to digital channels while increasing funding and effectiveness.

Minneapolis, Mn, Us

Developed Target Canada’s digital entry strategy. Designed organizational structure and operational model, recruited, hired, and trained team of marketing professionals (sixteen) in US and Canada. Sourced agencies. Led team in launching Target’s first international digital experiences spanning online, mobile, social and in-store digital marketing, including most notably: Target.ca, Target Canada’s social channels (Facebook, Twitter, YouTube) and Channel Red (Target’s in-store digital channel). Directed English and Canadian French content planning across all channels, overseeing implementation and launches, leading measurement and analysis efforts and managing multi-million dollar budget.

Minneapolis, Mn, Us

Developed Target’s digital entry strategy into Canada from the program’s inception. Designed organizational structure and operational model for digital team and ultimately recruited, hired and trained team of sixteen digital marketing professionals in US and Canada. Led multiple agency and technology-partner searches across all digital channels

Minneapolis, Mn, Us

Developed vision and strategy for new and emerging channels for Target, including Connected TV, virtual goods, social gaming, etc. Also assigned various ‘special projects’ including Canada Digital Strategy.

Minneapolis, Mn, Us

Led Channel Planning team (ten), driving strategy across Mobile, Social and Online channels. Hired, trained, and managed team of Planners across channels. Won numerous awards for mobile web & app development. Led team that launched Twitter presence. Championed multichannel approach.

Minneapolis, Mn, Us

Built Target’s mobile and social practices. Launched Target’s first social presences including Facebook & YouTube; managed or consulted on all social projects. Launched Target’s first mobile website, first iPhone application, first mobile coupon functionality and countless mobile campaigns.

Minneapolis, Mn, Us

Led strategy and execution of interactive marketing campaigns across multiple categories and campaigns including Seasonal, Grocery, Health, and Beauty. Managed team (three). Appointed Target’s Mobile SME; managed or consulted all mobile projects.

Minneapolis, Mn, Us

Developed and implemented online marketing strategies for clients including Boston Scientific and Regis. Managed website redesigns, ran paid and organic search campaigns, led web analytics efforts and online advertising campaigns.

Minneapolis, Mn, Us

Built Online Marketing department (six), led the development, implementation, and optimization of online marketing strategy, managing multi-million-dollar online advertising budget. Led redesign project of www.capella.edu that improved user-experience, conversion rate and search engine visibility. Managed agency relationships.

Managed all aspects of Microsoft’s online marketing activities including advertising, email and website design/development of www.Microsoft.com.au. Led account team (nine) and partnered with Microsoft’s other agency partners including their traditional, direct mail, PR and events agencies to ensure seamless integration across mediums.

Us

Along with Managing Director and Creative Director, opened Sydney office 9/1/00. Secured agency’s first major client, Vodafone, before Grey Interactive/ Mediacom acquired management of the agency.

Trained and supervised Junior Account Managers while working to maximize f2 revenue, both within and outside of existing client/agency base.

Managed portfolio of agency and direct client relationships. Consistently led sales team as the top-selling Account Manager Q4 1999 -Q2 2000 by developing results-focused campaign strategies to drive clients’ KPIs.

Managed Gateway and Lucent Technologies accounts across Australia and New Zealand. Developed and implemented communications strategies, managed creative, production and media processes while leading account teams (three).

Ba, Advertising, Marketing

Education record