As a member of the Renbrook School Leadership Team, I am responsible for creating and maintaining a strong and sustainable marketing strategy for the school, managing public relations, creating/overseeing all publications, graphic design, digital and offline advertising, website content, social media, press relations, event promotion, and internal and external communications.Key responsibilities Include:• Responsible for market research and strategy, persona development, and marketing analytics.• Develop and execute the strategic vision, goals, and assessment practices for all marketing and communications efforts.• Responsible for all digital marketing functions, including behavioral targeted display advertising, native content advertising, Google ads, email marketing and automation, SEO/SEM, social media marketing, CRM, and data analytics.• Execute all marketing campaigns in the strategic lifecycle to support company growth. • Responsible for website management, including design, content development, and functionality.• Create content and design all digital advertising, social media advertising, publications, press releases, blogs, and news.• Provide KPIs and data analysis to the Board of Trustees, evidencing effective marketing strategies with measurable results.• Coordinate marketing and communication initiatives supporting the goals of the Admission, Development, and Academic Leadership Offices, including $12M Capital Campaign.• Oversee communications of all departments, supervise the marketing team, manage vendor relationships, and negotiate contracts.• Member of Leadership Team managing all day-to-day school functions, crisis management, and Diversity & Belonging initiatives.• Appointed commissioner for the Connecticut Association of Independent Schools - Commission on School Advancement, leading professional development for marketing, enrollment, and development professionals across the state.

Combining my expertise in marketing and healthcare, I am passionate about my work as the Marketing Director at Donate Life Connecticut. This nonprofit organ donation foundation educates our citizens about organ donation, organ health, and living organ donation.Key responsibilities include:• Provide marketing services, brand management, internal/external communications, and grant writing.• Establish brand guidelines, redesign and manage the website, SEO/SEM, and all digital campaigns.• Track ROI, provide KPIs and data analysis, and adjust campaigns accordingly.• Create all print collateral and support all fundraising and educational events.• Collaborate with the Board of Directors, transplant surgeons, OPO management, transplant coordinators, physicians, organ donors, organ recipients, and donor families.• Member of the Executive Committee of the Board of Directors.

With over 20 years of marketing and business administration experience, I provide contract services to small businesses.Services include:• Marketing and communications strategy development• Support brand development, company growth, client acquisition, and retention* Provide graphic design and web development services

For more than eight years, I nurtured Gazelle International’s outreach and marketing in virtual exchange and international higher education. • Provide marketing consultation, marketing services, marketing strategy, and brand management to non-profit higher education organization that empowers international higher education leaders to produce globally capable graduates through online virtual exchange experiences across countries.• Designed all creative assets, executed inbound/outbound digital marketing, managed external agencies and vendors.• Established brand guidelines, designed and managed website and SEO/SEM, managed email marketing, social media, and digital advertising.•Consulted with a team of educators and curriculum designers to promote company growth.

• Worked collaboratively with the Director of Enrollment Management and the administrative team to establish the School's short- and long-term marketing plan and events plan. • Executed all aspects of the marketing strategy, including development, design, and placement of press releases, advertisements, blog posts, social media posts, and opinion pieces in print and on the web. • Shaped and maintained the strategic and creative direction of the School’s website and social media channels.• Established and maintained contacts with local and regional media. • Provided logistical planning, support, and follow-up for all enrollment events. • Organized and maintained a marketing calendar, advertising schedule, and events schedule. • Coordinated and supported activities of marketing and event committees and task forces. • Developed and maintained event and volunteer databases and maintained the admissions database.• Gathered, analyzed, and reported on marketing data. Evaluated the effectiveness of all marketing and events. Prepared analysis on enrollment statistics.• Identified emerging marketing opportunities, designed effective targeting strategies, and reported on results. • Supervised professional consultants contracted to address marketing goals.• Designed all creative materials, including print and digital collateral, and provided photography and video services to record activities throughout the School and incorporate them into marketing campaigns.

• Managed daily business operations including program development, compliance management, marketing/communications, human resources, staff development, finances, insurance contracts, hospital/physician practice contract development, vendor management, staff supervision. • Management of clinical services for oncology, lymphedema/wound compression, women’s health, DVT prophylaxis, urology, and post-orthopedic surgery recovery. • Designed/launched/managed the Women’s Health Services Division including oncology, lymphedema care, urology, and wound care.• Established and developed partnership with Hartford HealthCare throughout Connecticut and expanded services into the Rhode Island market.• Created marketing collateral, websites, company presentations and presented at hospital Grand Rounds, events and speaking engagements. • Led the successful completion of Joint Commission accreditation for multiple locations, managed compliance for all Medicare/Medicaid standards and developed all Policies & Procedures including incorporation of CMS requirements. • Negotiated commercial insurance contracts and managed ongoing requirements for Medicare, Medicaid, Commercial Insurance and Worker’s Compensation contracts. • Support company president in strategic growth & development.• Possess strong expertise and understanding of the future of healthcare, digital applications, health information technology, disintermediation and interoperability. Recommendation:Eric Ansart - Patriot Medical Distributors - "In my time working with Barb she proved to have a profound grasp of the complex insurance and medical markets . She was also very highly regarded by her staff and teams."

• Owned and published multiple magazines, websites, and social media content targeted to Connecticut families, educators, and homeowners. • Performed all administrative functions, including the development and execution of business plans, marketing, sales strategies, distribution, financial management, legal issues, and human resources. • Created all graphic design, collateral, ad copy, editorial content, design, and layout of publications, websites, and social media platforms. • Provided marketing and business consultation services to clients in family-related, small business, early education, and healthcare markets.• Completed initial and ongoing market analysis and continually updated knowledge of industry factors and competitors to manage successful business growth for over thirteen years with the ultimate successful sale of the business.• Successfully assisted hundreds of small businesses in increasing their customer base through targeted marketing campaigns.

Part-time faculty and guest lecturer in Occupational Therapy.

• Owned and operated a private practice providing occupational therapy home care services. • Performed all administrative duties, including contract management, agency compliance, medical record management, equipment purchasing, budget management, and human resource functions. • Supervised all staff and worked closely with agency executives and primary care physicians to plan and coordinate goals and communicate progress.• Provided direct clinical care to pediatric through adult home-bound patients and functioned as a member of the interdisciplinary team. • Provided consulting services throughout the state for Utilization Review, Joint Commission Accreditation, and Professional Advisory Services.