Leading at the digital frontier for home enthusiasts, crafting innovative strategies that enhance user engagement, growth, and revenue generation. My role encompasses overseeing daily operations, collaborating on content and promotional strategy, product management and technical strategy, partnership development, and utilizing data-driven insights to iteratively optimize performance.

Developing and leading affiliate commerce strategy for Scott Brothers Global digital. Making a positive impact and connecting with households around the world.

Live Mind has solved complex problems and launched new brands, products, and lines of business for some of the world's largest digital publishers over the past two decades. We specialize in commerce content and the affiliate revenue channel, as well as in optimizing your content catalogue ROI via curation and strategic content reuse.Affiliate and commerce content strategy services:- Affiliate account creation and management- Merchant program signup and outreach- Amazon On… Show more Live Mind has solved complex problems and launched new brands, products, and lines of business for some of the world's largest digital publishers over the past two decades. We specialize in commerce content and the affiliate revenue channel, as well as in optimizing your content catalogue ROI via curation and strategic content reuse.Affiliate and commerce content strategy services:- Affiliate account creation and management- Merchant program signup and outreach- Amazon On Site Program (OSP) startup, strategy, and growth- Link affiliation and training in tracking operations- Sales analysis, reporting, and data management- Technical consulting with Product, Engineering, and Data Engineering teams- Strategic consulting and training with Editorial, SEO, and Audience Development teams- Transactional keyword research and search insights- Content strategy recommendations based on performance- Partner strategy recommendations based on traffic and audience data- Market research on consumer and product trendsReporting and Analysis services:- Cost-effective performance insights- Custom reporting and data visualization- Reporting automation- Technical consulting on data operations and governance- Taxonomy and topical wrangling to meet the disparate needs of editors, sales teams, SEO, BI, and engineering- Semantic and thematic content analysis for search positioning and competitor insights- Content catalogue and sales data analysis for sales team RFP processes Show less

- Led content, SEO, and Amazon Onsite Publishing (OSP) strategy for the launch of 5 new portfolio properties, generating 7-figure new revenue in year one.- Led product development of a new structured data post type in WordPress to automate Amazon OSP production for high-volume throughput via new automated content production process leveraging multiple APIs.- Led a core initiative with the business intelligence team to rebuild a new Commerce data model in Looker/LookML, and developed a… Show more - Led content, SEO, and Amazon Onsite Publishing (OSP) strategy for the launch of 5 new portfolio properties, generating 7-figure new revenue in year one.- Led product development of a new structured data post type in WordPress to automate Amazon OSP production for high-volume throughput via new automated content production process leveraging multiple APIs.- Led a core initiative with the business intelligence team to rebuild a new Commerce data model in Looker/LookML, and developed a new suite of reporting Explores and Dashboards for the Commerce team.- Developed a library of Python scripts for automating real-time product sales analysis during tentpole events.- Performed database analysis in SQL to deliver reporting insights to Sales, Commerce, Editorial, and Executive teams.- Owned daily, weekly, longitudinal, and ad hoc reporting cadences and initiatives for the Commerce team. Show less

• Managed the affiliate revenue business for PMC’s portfolio including Rolling Stone, Variety, SheMedia, Fairchild Media/Footwear News, Robb Report, and affiliate-only O&O Spy.com.• Grew Spy.com from pre-revenue to 6-figure monthly earnings and profitability in 2 years. • Partnered cross-functionally with editorial, product, executive, audience development, SEO, AdOps, DevOps, sales, finance, and other units to represent the affiliate LOB for all properties at the corporate level… Show more • Managed the affiliate revenue business for PMC’s portfolio including Rolling Stone, Variety, SheMedia, Fairchild Media/Footwear News, Robb Report, and affiliate-only O&O Spy.com.• Grew Spy.com from pre-revenue to 6-figure monthly earnings and profitability in 2 years. • Partnered cross-functionally with editorial, product, executive, audience development, SEO, AdOps, DevOps, sales, finance, and other units to represent the affiliate LOB for all properties at the corporate level. • Developed and managed a 6-figure pipeline of native content opportunities across the portfolio with a roster of quality converting brands.• Built performance analysis tools in Python to automate reporting and provide actionable insights for a wide variety of stakeholders. Show less

Managed the US affiliate business for Future's digital properties, growing revenue, and optimizing performance for the global publisher of TechRadar, GamesRadar+, PC Gamer, MusicRadar, Creative Bloq, and a wider portfolio of technology and entertainment properties on the web and in print.• Drove 141% revenue growth YoY, including double to quadruple digit percentage growth with key partners. • Recruited 78 new merchant partners and leveraged strong affiliate network ties to develop… Show more Managed the US affiliate business for Future's digital properties, growing revenue, and optimizing performance for the global publisher of TechRadar, GamesRadar+, PC Gamer, MusicRadar, Creative Bloq, and a wider portfolio of technology and entertainment properties on the web and in print.• Drove 141% revenue growth YoY, including double to quadruple digit percentage growth with key partners. • Recruited 78 new merchant partners and leveraged strong affiliate network ties to develop new business.• Owned US affiliate strategy cross-functionally by coordinating commercial, editorial, and technical teams.• Leveraged and automated data analysis techniques to identify and execute on new areas of opportunities, as well as provide critical intelligence to other business units. Show less

• Developed partnerships with a broad range of creators across emerging and traditional media genres, enabling and empowering direct audience engagement via recurring crowdfunding monetization.• Synthesized market and user research across media verticals to drive strategy and platform direction.• Translated product requirements cross-functionally within the team as well as to users and external partners, tracking development pipelines, announcing, and documenting new feature… Show more • Developed partnerships with a broad range of creators across emerging and traditional media genres, enabling and empowering direct audience engagement via recurring crowdfunding monetization.• Synthesized market and user research across media verticals to drive strategy and platform direction.• Translated product requirements cross-functionally within the team as well as to users and external partners, tracking development pipelines, announcing, and documenting new feature releases.• Launched a VIP network to increase engagement, drive product evangelism, and streamline customer support Show less

• Developed vision and launched a 10,000-attendee consumer technology event series for tech site Engadget in SF and NY, cross-functionally managing editorial, sales, marketing, PR, and events production teams.• Developed strategic partnerships with Verizon, Indiegogo, Tesla, Lego, Best Buy, Maker Media, Toyota, Lenovo, Gogo, Chevrolet, LG, Razer, Livefyre, Bitly, Chaotic Moon, 10up, and dozens of emerging startups. • Owned strategic partnership with the Consumer Electronics… Show more • Developed vision and launched a 10,000-attendee consumer technology event series for tech site Engadget in SF and NY, cross-functionally managing editorial, sales, marketing, PR, and events production teams.• Developed strategic partnerships with Verizon, Indiegogo, Tesla, Lego, Best Buy, Maker Media, Toyota, Lenovo, Gogo, Chevrolet, LG, Razer, Livefyre, Bitly, Chaotic Moon, 10up, and dozens of emerging startups. • Owned strategic partnership with the Consumer Electronics Association, managing Engadget’s takeover of the Official Best of CES Awards and overall event footprint at the world’s largest annual trade show.• Launched a licensing business for Engadget, adding $200K to the bottom line and growing revenue 58% YoY.• Owned managed revenue across AOL Tech properties, achieving growth of 126% YoY. Show less

Promoted from: Director of Content and Programming at Tecca in October 2011 • Developed and led content strategy and brand growth for an early-stage online consumer technology publication serving a mainstream audience, backed by Best Buy Capital.• Built a team of 40 writers, editors, and video talent to produce over 400 pieces of content per month.• Planned site structure, taxonomy, page types, and database design for a 500,000 record CMS.• Developed and managed content… Show more Promoted from: Director of Content and Programming at Tecca in October 2011 • Developed and led content strategy and brand growth for an early-stage online consumer technology publication serving a mainstream audience, backed by Best Buy Capital.• Built a team of 40 writers, editors, and video talent to produce over 400 pieces of content per month.• Planned site structure, taxonomy, page types, and database design for a 500,000 record CMS.• Developed and managed content syndication partnerships with Time Inc., Yahoo! News and Real Estate, USA Today, NBC News, Entrepreneur.com, Buzzfeed, Mashable, Best Buy, Techlicious, and others.• Presented Tecca’s performance, growth, and strategic initiatives to investors at quarterly board meetings.• Grew audience and revenue ahead of plan in a challenging and crowded media environment. Show less

• Developed strategy and led key content initiatives for the brand's new technology vertical.• Developed brand growth and talent acquisition strategy as a member of the senior management team.• Provided original coverage and analysis of technology news and industry trends, including features, event coverage, interviews, reviews, video segments, and branded content.• Implemented and managed remote team communication platforms and internal knowledge systems.

• Developed editorial and database management strategy for consumer electronics site Obsessable.com, leading a freelance team in the production of over 15,000 profile pages, news items, and features within 9 months.• Led editorial, technical, and sales teams in the launch of innovative green destination Supereco.com.• Worked cross-functionally with all business units to plan CMS platform development strategy.

• Launched 8 spinoff sites in 6 months to create AOL Tech property Joystiq’s video gaming network, serving as project manager and program leader across editorial, technical, and business teams.• Staffed and managed a geographically distributed team of over 150 freelance writers.• Grew traffic for the industry-leading video games brand from 6 million to 52 million monthly page views.• Managed an annual budget of $1.25 million for Joystiq and its sister sites.• Coordinated live… Show more • Launched 8 spinoff sites in 6 months to create AOL Tech property Joystiq’s video gaming network, serving as project manager and program leader across editorial, technical, and business teams.• Staffed and managed a geographically distributed team of over 150 freelance writers.• Grew traffic for the industry-leading video games brand from 6 million to 52 million monthly page views.• Managed an annual budget of $1.25 million for Joystiq and its sister sites.• Coordinated live event coverage with editorial, production, promotion, advertising, and technical teams. Show less

Producer for the Joystiq blog network. Launched spinoff properties to create the Fanboy network, including Massively, WoW Insider, Xbox 360 Fanboy, PS3 Fanboy, PSP Fanboy, DS Fanboy, Nintendo Wii Fanboy, and Big Download. Manage a distributed team of 120+ bloggers located throughout the world in a fast-paced 24-hour a day publishing cycle of video game news and features.

• Sourced stories, communicated emerging trends, and coordinated contractors at the helm of one of the web's first professional blogs on social media. • Served as acting Executive Editor in tandem, representing the site and reporting performance regularly to stakeholders within the wider publishing portfolio.

• Covered the technology industry obsessively for the world’s largest consumer electronics blog Engadget.com, including news, reviews, features, how tos, events, podcasting, and video production.• Contracted and trained editors in breaking news, story prioritization and scheduling, virtual team workflows, and live event coverage techniques including liveblogging, photography, and social media.