Partnering with businesses and non-profits to deliver their unique message to their targeted audience via Google (search, video, banners), Social (facebook, instagram, pinterest), Programmatic (display and video), and CRM (Hubspot)

--Created brand identity and voice for small business by writing statement of purpose, conducting SWOT analysis, and determining value proposition.--Diversified site traffic and lead generation sources via integrated marketing campaign including print, email, social, content, and SEO. --Created 12 month editorial calendar and researched/wrote emails, blog entries, and social posts. 2023 emails outperformed 2023 email marketing benchmarks by 2x for the vertical (as provided by MailChimp and Constant Contact)--Improved SEO on wordpress site by monitoring and fixing errors, building pages and adding content, and creating backlinks

Solutions for CPGs in the digital media space

Precise and efficient project management of dynamic digital banner and video campaigns via the Thunder proprietary adtech platform for a diverse portfolio of brands

Marketing Solutions Pre-Sale team, dedicated to pitching large scale, full funnel co-brand packages that go beyond digital media, including experiential events, influencer activations, OOH advertising, podcasts and multimedia touchpoints.

From pitch through implementation, optimization and reporting, I created bespoke marketing campaigns for clients tapping into the Tripadvisor brand. As part of Tripadvisor's in-house agency team, I produced an array of digital campaigns to meet the KPIs and brand objectives of a diverse portfolio of travel, financial, consumer product, and automotive clients.

Point person for global department vendor relationships, such as Ghostery and DoubleclickVetted and QAed shiny ad network campaignsMonitored ad latency for the Americas’ businessTrafficked ad campaigns for 4 sales teams in US, Canada, and Latin America. QAed and walked advertisers through technical solutions Participated in Doubleclick user group sessions, and monitored DFP Premium releases for pertinent trafficking info. Accurately and concisely relayed info to global adops teamInterviewed new planner and trafficker candidates and trained new hires on adops processes

Expertise in Doubleclick:* Boomerang segments and targeting* Spotlight tags* Surround session campaigns* Site/product builds and maintenance

* Q1 2010 recipient of Employee Recognition award* Direct supervisor for Sales Copywriter responsible for producing creative and effective ads for multiple daily and weekly newsletters* Designed and lead successful departmental cross-training initiative that increased team efficacy and efficiency* Managed multiple Product initiatives, such as removal of house ads from websites, ad server transitioning, and development of new revenue opportunities

Managed website and e-newsletter creative projects, from conception to implementation and optmization, for a boutique agency specializing in online products and solutions.

Managed the development, production and deployment of online surveys to a highly targeted market