Erika Barber Email & Phone Number

San Francisco, CA, US

Tampa, Florida, US

San Jose, CA, US

Leading a team of amazing product managers and analysts that are empowering Adobe enterprise customers to maximize value through courses, tutorials, documentation and community connection on Experience League, Adobe’s customer-facing learning and enablement platform

San Jose, CA, US

Serving as Chief of Staff and Product Operations Lead for VP of Experience Cloud Engineering. I create structure and operational rhythms around product planning and execution while also fostering a culture that supports iterative, agile development and emphasizes the importance of a great customer experience.

San Jose, CA, US

San Jose, CA, US

I leverage my consulting, Scrum Master and PgM backgrounds to bring customer empathy and efficiency to my product management role on the Marketing Cloud Core Services team. I work with cross-disciplinary teams, including UX and Engineering, to create services that blur the lines between the Marketing Cloud solutions, such as Target, Campaign and Analytics.

San Jose, CA, US

- Moved to Adobe as part of an acquisition of the tag management system, Satellite, built by Search Discovery. Satellite is now called Dynamic Tag Management, a core service of the Adobe's Marketing Cloud, and is the most quickly adopted technology in the history of the Marketing Cloud - Coordinated integration of this new technology into the rest of the.

Atlanta, GA, US

- Developed an analytics maturity model to map out clients' current state of their analytics practice and create a roadmap to improve their technical capabilities, marketing analytics, web site analytics, reporting sophistication, decision-making abilities and more - Created in-depth implementation processes, documentation and best practices using Search.

Atlanta, GA, US

- Managed reporting and analysis on campaign landing pages and micro sites for several clients, including Home Depot, Maybelline, Verizon Wireless and Coca-Cola - Focused on delivering actionable insights to agency strategy teams, allowing them to continuously optimize their campaign performance, and conveying the impact of campaigns to end clients.

Atlanta, GA, US

- Provided data-driven business insights to customers across multiple business units based on information from various reporting systems - Analyzed live site test results to assist the various lines of business in making strategic and educated decisions on Consumer Site optimizations - Became a certified user of Visual Sciences, an advanced Omniture web.

- Analyzed web and IVR (interactive voice response) user behavior data for Fortune 1000 companies utilizing ClickFox's proprietary software to identify optimization opportunities in self-service functionality, while providing on-going analysis support and end-user training

Atlanta, GA, US

- Responsible for reporting and analyzing all web site metrics as they relate to product, business development and marketing, providing business insights to all levels of the organization via regular reports and deep dive analyses - Managed relationship with web analytics vendor, serving as internal point of contact for Coremetrics training and providing.

- Responsible for monitoring and controlling the quality and efficiency of the company's professional services division through evaluation of raw performance data - Coordinated search engine marketing (SEM) campaigns using an online bid management tool to drive online sales, minimizing cost-per-click (CPC) and maximizing visibility - Managed sales data.