With a relentless drive for growth and a commitment to delivering exceptional results, I bring over 20 years of experience in marketing and operations to the forefront. Currently, I serve as the Marketing Director at Nu Look Home Design, a leading contractor in the home exterior services industry, where I've spearheaded transformative initiatives over the past two years.At Nu Look, I manage a robust marketing budget exceeding $5 million, leveraging a data-driven approach to decision-making that focuses on tangible outcomes. Through rigorous daily, weekly, and monthly analysis, I assess key metrics including appointment set rates, presentation rates, sales close rates, and return on ad spend. Held accountable for generating quality leads across three distinct markets, I orchestrate a diverse marketing mix encompassing radio ads, direct mail, lead aggregators, email campaigns, and social media outreach.In addition to overseeing our comprehensive marketing strategy, I play a pivotal role in brand representation and design, personally crafting all advertising materials. Furthermore, I manage partnerships and ensure alignment with our goals, holding collaborators accountable for their performance.My responsibilities extend beyond traditional marketing realms; I've implemented and administered cutting-edge technologies to enhance our operations. Notably, I led the transition to the Regal Voice phone system, streamlining our call center operations and providing a seamless customer engagement experience. As the super admin for our CRM, Marketsharp, I optimize our customer relationship management processes, empowering our team to deliver unparalleled service.Prior to my tenure at Nu Look, I honed my expertise as Marketing and Operations Director at WallyBags, where I refined my skills in graphic design, product development, and brand strategy. Collaborating with renowned retailers such as Dillard's Department Stores, Bed Bath & Beyond, Wayfair, and Amazon, I gained invaluable insights into diverse market dynamics, further enriching my strategic approach.Driven by a passion for innovation and a relentless pursuit of excellence, I thrive in a rapid-paced environment where I can lean forward and take initiative.