Alex Barbier Email & Phone Number

Surbiton, Gb

Surbiton, Gb

London, England Metropolitan Area

London

London, United Kingdom

London

I am currently in charge of the digital strategy of Oliver Sweeney Ltd, a fast growing shoe and menswear premium brand based in London. My key duties are:To drive the digital strategy of the brand in order to achieve quick growth by acquiring new customers To supervise a team of 6 people spread across ecommerce and customer service so Oliver Sweeney can deliver a great commercial proposition whilst guaranteeing cutting edge serviceTo liaise with the head of retail in order to drive the cultural shift from bricks and mortar to multichannelTo manage the digital/ecommerce budget in order to efficiently acquire as many new customers as possible.To drive the re-platforming of our ecommerce and CRM systems so our customers get the best possible experience

Godalming

My previous position consisted in leading the Watco group marketing department. Co-ordinating and implementing the marketing strategy of the Watco group of companies. Building the marketing strategy to deliver sales and profitability goals. Establish the marketing plan for any new Watco business.Key Duties:• Develop and direct the implementation of the Watco marketing strategy in line with the overall company goals as set out by the parent company.• Plan and direct the marketing activities to achieve stated/agreed targets and standards of financial performance, quality and culture.• Execute strategic and tactical operational growth plans for the business.• Evaluate the resources required to achieve the business plans, develop the overall annual marketing budget and monitors it’s performance.• Establish team performance requirements and personal development targets, regularly monitors performance and provides coaching for performance improvement and development.• Recruit, motivate and direct talent that will grow the marketing team.• Oversea the marketing team to ensure the marketing strategy is coherent and adheres to Watco’s best practice.• Liaise with marketing managers and establish and regularly review marketing key performance indicators.• Liaise with marketing analyst to improve the customers’ insight and improve marketing efficiency.

Lille

Reporting to the Group Marketing Director, I took responsibility for developing, planning, andmanaging the French marketing plan. I used all aspects of direct marketing direct mail, e-mail, online, telemarketing, PR and advertising to drive sales growth.Key Duties:• Managing the French marketing function by developing and delivering the annual marketing plan to agreed deadlines• Controlling the promotional budget within the agreed plan to ensure best possible ROI• Managing and reporting on all aspects of the marketing strategy, using data cube and various analytic tools• Providing ongoing and post campaign effectiveness reports and recommending improvements• Managing and monitoring fulfilment of marketing campaigns. Over 1,200,000 marketing pieces per year• Coordinating the design and print of direct mailing pieces (catalogues, flyers, self-mailers, PR, promotional letters…).• Developing and maintaining the product promotion plan• Developing and maintaining the customer acquisition program

Région De Lille, France

Reporting to the Managing Director, I was in charge of all aspects of the offline strategy (catalogues, flyers and mailings). I submitted and implemented the yearly marketing plan in order to reach both sales and OI targets.Key Duties:• Managing the marketing aspect of the business• Controlling the promotional budget• Reporting on the effectiveness of the marketing campaigns• Selecting and managing stocks of promotional items• Administrating the loyalty scheme for our 35,000 customers• Initiating and overseeing the creation of our yearly catalogues as well as quarterly communications• Directing the acquisition strategy by selecting lists suppliers and marketing agencies