Barb Page Email & Phone Number

Minneapolis, Mn

Offering Consulting Services and Solutions for strategic marketing, brand building, and effective communications bringing deep expertise and a range of capabilities to organizations in financial services, healthcare, and technology. Interested in doing project work, short-term assignments, research, or Board membership. • Financial services including online banking, investments, and asset management • Healthcare including healthcare payments, health benefit accounts such as HSAs… Show more Offering Consulting Services and Solutions for strategic marketing, brand building, and effective communications bringing deep expertise and a range of capabilities to organizations in financial services, healthcare, and technology. Interested in doing project work, short-term assignments, research, or Board membership. • Financial services including online banking, investments, and asset management • Healthcare including healthcare payments, health benefit accounts such as HSAs, FSAs, wellness incentive rewards, complex clinical programs, womens' health and population health programs.• Technology including fintech, web development, integrations, digital health software and data modeling Clients: June - December 2023 contract with Lynx FinHealth, Modern fintech for today’s healthcare. Show less

Chaska, Minnesota, United States

Bountiful Basket Food Shelf has been serving Chaska, Carver, Chanhassen, Victoria and the surrounding area for over 14 years helping people and families with hunger relief. We strive to ensure every individual has access to healthy and nutritious food through our grocery store-like experience. We believe a non-judgmental, compassionate experience are key components as we serve our community. Serving over 15,000 people annually with over 10,000 volunteer hours, Bountiful Basket Food… Show more Bountiful Basket Food Shelf has been serving Chaska, Carver, Chanhassen, Victoria and the surrounding area for over 14 years helping people and families with hunger relief. We strive to ensure every individual has access to healthy and nutritious food through our grocery store-like experience. We believe a non-judgmental, compassionate experience are key components as we serve our community. Serving over 15,000 people annually with over 10,000 volunteer hours, Bountiful Basket Food Shelf strives to meet food insecurity needs to individuals, families, kids, seniors, including all ethnicities without eligibility requirements. We rely on the generosity of our community partners, donors and almost 100 volunteers who spend countless hours stocking shelves and helping families shop. Donations are welcome and can be financial and food donations. To visit Bountiful Basket come to our location at 1600 Bavaria Road in Chaska, MN 55318 or call us for hours at 952-556-0244. Bountifulbasketfoodshelf.org Show less

Eden Prairie, Minnesota, United States

Led marketing integration and brand strategy for mergers and acquisitions for Optum Financial.

Greater Minneapolis-St. Paul Area

Head of Marketing for Optum Financial, a part of Optum and division of UnitedHealthGroup. Led a high-performing Marketing and Communications team driving revenue and growth for our broad set of health care financial businesses including the largest health care payments business (Optum Pay), Optum Bank, the #1 health benefit accounts administrator and risk insurance business. Built communications function to support client and account holder communications including marketing, operations… Show more Head of Marketing for Optum Financial, a part of Optum and division of UnitedHealthGroup. Led a high-performing Marketing and Communications team driving revenue and growth for our broad set of health care financial businesses including the largest health care payments business (Optum Pay), Optum Bank, the #1 health benefit accounts administrator and risk insurance business. Built communications function to support client and account holder communications including marketing, operations, regulatory, PR and crisis communications. Created thought leadership platform and marketing research to drive positioning business as expert. Used predictive modeling and AI to develop Health Finance Journey model driving B2B business acquisition and consumer asset and accounts growth. Launched investments, banking and payments new products and drove marketing integration for acquisitions. Show less

Greater Minneapolis-St. Paul Area

Marketing leader for Health Services across all lines of business including advisory (consulting), tax and assurance services and integrated solutions marketing. Led a client-focused, high performing team to drive long-term revenue and growth while seeking out new, innovative ways to reach economic buyers and C suite.

Eden Prairie, Minnesota

Strategic marketing leader for multiple business lines, B2B and B2C including Optum Bank and financial services, payer, employer segments, and population health solutions. Developed proprietary client experience and engagement model called the 5 Stages of Health Saving and Spending that became framework for marketing and product strategy, authored and published thought leadership articles. Created data model for segmentation analysis and recommendations called Health Finance Journey… Show more Strategic marketing leader for multiple business lines, B2B and B2C including Optum Bank and financial services, payer, employer segments, and population health solutions. Developed proprietary client experience and engagement model called the 5 Stages of Health Saving and Spending that became framework for marketing and product strategy, authored and published thought leadership articles. Created data model for segmentation analysis and recommendations called Health Finance Journey model--chosen for Innovation Day presentation and to government leaders. Model use in campaigns increased funding of HSAs 227% over previous years. Show less

Eagan, Minnesota

Marketing leader for brand strategy and implementation, advertising & media, creative services, corporate and member websites, marketing support to business lines including commercial, public sector, individual and health and wellness, led all creative and production services.

Head of Corporate Marketing for corporate parent, HealthNow, HealthNow Administrative Services (TPA), Blue Cross and Blue Shield of Western New York, Blue Shield of Northeastern New York.

Head of brand strategy and management for Ameriprise Financial and its subsidiaries, RiverSource Investments, Insurance and Annuities. Key leader in spin-off from American Express.

Head of retail and wealth management online businesses including usbank.com, support of all businesses including bank, credit card, mortgage, wealth management and investments. Responsible for website business strategy, P & L for online banking, online operations for more than 8 transactional sites, developed metrics and reporting leading team of over 40 people including analysts, project managers, and marketing managers. Launched new Internet Bank and took it from #18 to #1 national… Show more Head of retail and wealth management online businesses including usbank.com, support of all businesses including bank, credit card, mortgage, wealth management and investments. Responsible for website business strategy, P & L for online banking, online operations for more than 8 transactional sites, developed metrics and reporting leading team of over 40 people including analysts, project managers, and marketing managers. Launched new Internet Bank and took it from #18 to #1 national ranking. Show less

Head of marketing, advertising, communications and PR for Wells Fargo Investments, Wells Fargo Funds and institutional asset management.

Master Of Science In Health Care Leadership

Bachelor Of Individualized Studies, Marketing, Journalism

Activities and Societies: Publicity Committee for Ad Fed

Master Of Business Communications