Strategic marketing leader and brand expert with excellent business skills and best-in-class execution abilities. Years of experience as head of consumer, B2B marketing and brand leading marketing strategy, advertising, channel and product marketing, communications, and transactional properties for billion dollar businesses. Expertise in creating segmentation and behavioral models using advanced analytics and artificial intelligence in collaboration with data scientists. Launched and grew world-class brands and businesses. Considered a transformational and respected leader with a collaborative management style, excellent at cross-functional leadership and influence. At Optum, drove ROI through marketing models that I developed based on primary research, data analysis and AI--driving asset growth with the Health Finance Journey model. Led the strategy and team to successfully relaunch and reposition our business twice including relaunch of Optum Bank and subsequently renaming and relaunch of our business to Optum Financial. Created new thought leadership platform and marketing research to drive business and position as expert in financial services. Led marketing and brand integration work across all business areas for 5 key mergers and acquisitions successfully helping to retain national clients. At Ameriprise, was a key leader in rebranding and launching the new company after the spin-off from American Express successfully launching the new investment management brand, RiverSource, company and financial advisor brand, Ameriprise. At U.S. Bank, took online banking from #18 ranking to #1 through user experience research, redesigned and grew the business by 50% over 4 years including credit card acquisition and investments growth. At Wells Fargo, rebranded the brokerage, investments businesses and mutual funds to the new Wells Fargo brand successfully launching a new premium Wells Fargo wealth management brand. Specialties: Strong leadership and influencing skills, consumer and B2B marketing with focus on ROI. Expert knowledge in strategic marketing, market research, thought-leadership, advertising, brand strategy, digital, communications, client experience, and website development. Deep expertise in rebranding and positioning companies and products. Specializing in financial services, brokerage, banking, investments, and health care services to consumers and business channels including clinical programs, health care payments business and operations, health savings accounts (HSAs) and notional accounts.