Barbora Fabry Email and Phone Number

• Led rebranding initiatives and implemented integrated marketing communications (IMC) to ensure consistent messaging across channels, optimizing the marketing funnels for improved conversion and retention.• Updated the brand manual and developed content that improved approval efficiency by 50% and ensured consistent branding across all platforms• Managed Mailchimp campaigns from start to finish, achieving a 35% increase in open rates and a 25% rise in click-through rates• Worked with federal and provincial governments to align communications for funded programs• Tradeshow Management: Organized and executed trade show participation, overseeing booth logistics, vendor relationships, and promotional materials.• Event Planning: Coordinated annual general meetings, ministry visits, team-building activities, and partnership events across Ontario and Quebec.• Vendor & Sponsor Relations: Maintained strong relationships with vendors and sponsors, securing resources and promotional materials.• Gala Organization: Managed galas, including venue selection and logistics.• Promotional Material Management: Procured and organized event materials, ensuring brand alignment.• Stakeholder Engagement: Upgraded website and systems, increasing monthly donations by $5,000 and improving engagement by 10%.

• Contributed to IVEY Group's inclusion in The Globe and Mail's list of Canada's Top Growing Companies in 2023 through the creation and implementation of innovative marketing strategies that significantly increased B2C and B2B leads.• Overseeing brand coherence and brand voice in all marketing and promotional materials• Building and executing marketing strategy in B2C and B2B • Creating and executing content for all social media channels• I built a LinkedIn company page and increased the number of followers from 6k to 30k in 18 months.• Building and overseeing 2 Facebook pages and increasing followers from 10k to 300k in 18 months• Building strategy to lead generations in B2C and B2B• Increasing lead generation in B2C from 300 leads/month to 10k leads/month• Measured marketing programs' impact and adjusted approaches to achieve objectives.• Building mail list and creating and executing monthly newsletters• Diversified digital approaches with social media platforms, newsletters and organically-grown marketing channels.• Presented at staff meetings and manager meetings on marketing progress and updates.• Supervised in-house Graphic Designer and various freelancers (videographers, SEO specialists, Web Designers)• Planning and overseeing a yearly marketing budget of 300k• Successfully coordinated and executed high-profile corporate events, conference participations, teambuilding and annual company meetings• Completed numerous projects to establish visual brand and overall communication coherence: Website rebranding, Creating Brand Manual, Document Templates, New Promotional Packages for Clients, Creating Monthly Newsletter• Managed swag programs, overseeing the creation and distribution of promotional merchandise to enhance brand visibility.

• Audit of marketing communication and of all marketing channels• Created strategy for overall marketing improvements • Increased B2C lead generation by 500%

• Working with clients in sectors such as sustainable fashion (Puojd), dog treats (Pamlsky DOGGO), food production (Tauris) and more.• Created and executed social media strategies and content creation and managed to increase the brand's Social Media Presence from 0-1000k+ fans in a month• Increasing website visits from social media traffic • Oversaw social media asset design to be in line with brand identity.• Creating and improving online ads for different brands, reducing their cost by 40% by improving their CRM and cost for Landing Page Views.

• Successfully planned and executed numerous external and internal events for various brands, ensuring seamless experiences and high client satisfaction.• Managed media relations, overseeing communication with key stakeholders and coordinating media coverage to maximize event exposure.• Spearheaded the invitation process, utilizing invitation platforms to ensure efficient and effective guest management.• Collaborated closely with videographers and photographers to capture event highlights and create visually engaging content.• Led social media management, overseeing content creation and engagement strategies to promote events and enhance brand presence.• Conducted post-event reviews and surveys to gather valuable feedback, assess event success, and identify areas for improvement.• As a Social Media and Project manager, I learned solid organizational skills and collected experiences from various clients.• I was in charge of several projects with microsites, which I had to improve and update regularly.• Oversaw social media asset design to be in line with brand identity.

• As a social media specialist for Muziker (www.muziker.sk), I worked for 17 divisions (17 countries) of our company all over Europe.• Led a small team of social media specialists and have a proven record of increasing company sales from social media by 150%.• Created a B2C strategy and content plan to achieve sales goals and website visits.• Paid ads management with a steady average ROI of 3:1• Collaborated with the content team to develop personalized email content, resulting in a 25% increase in open rates• Communicated and created content for the company in collaboration with various musicians and artists, as Muziker was internationally selling musical instruments.

• Managed and executed tailored social media strategies for beauty, fashion, food and construction brands.• Creating content, product photography and video creation.• Create and edit visually appealing multimedia content for the company's website and social media platforms.• Optimize content for different platforms, increasing engagement and brand visibility.

Administrative assistance, general receptionist duties, frequent work with MS Word, Excel. Language used by company: English

Executive assistant. Secretarial services to Executive Director: travel arrangements, preparations of meetings, calendar organization, administrative support. Language used by company: English