Barbora Stuchlá Email & Phone Number

Prague, Czechia

Prague, Czechia

Helsinki Metropolitan Area

Helsinki, Uusimaa, Finland

Varjo is revolutionizing reality with hardware and software that let you seamlessly merge virtual, mixed and traditional reality – all with the clarity of the human eye.In my role as Varjo's Growth Marketing Manager, I am tasked with overseeing the following key responsibilities:- Executing and providing comprehensive reports on Varjo's revenue-generating marketing programs catering to both B2B and B2C audiences.- Responsible for creating Varjo's Demand Generation Playbook. - Responsible for Varjo's website.- Supervising and reporting on all of Varjo's paid advertising channels, encompassing LinkedIn Advertising, FB/IG advertising, and Google Ads.- Directing and reporting on Varjo's SEO initiatives and efforts to optimize conversion rates.- Bringing the growth-oriented and experimental mindset into both the marketing team and the broader company.

Helsinki Metropolitan Area

As a Growth Team Lead at Truly, I:- Provided support and guidance to a team of junior growth leads as they executed their responsibilities, focusing on growth-related activities for both B2B and B2C clients (details below). Took full responsibility for the results of my more junior subordinates' work and decisions. - Supported and guided junior growth leads in making strategic decisions in client projects.- Supported and guided a team of junior growth leads in organizing and structuring their work effectively.- Conducted training sessions for junior growth leads during their onboarding period and beyond. Additionally, participated in the hiring process for junior growth leads, including attending interviews and evaluating take-home tasks as part of the hiring process.

Helsinki, Southern Finland, Finland

Truly is a Helsinki-based growth hacking agency on a mission to transform how growth is made.My role at Truly encompassed a diverse range of responsibilities, including:- Strategizing, planning, overseeing, executing, and reporting on growth-related initiatives for multiple clients, spanning both B2B and B2C markets in both Finnish and international landscapes.-Establishing strategic goals, defining objectives, and outlining key results to drive impactful outcomes.- Executing the growth hacking process in practice, involving hypothesis generation, prioritization, test execution, and iterative adjustments based on test results. Utilizing growth hacking techniques to identify and eliminate bottlenecks across various aspects, from the company's acquisition methods to internal processes.- Serving as the primary point of contact for multiple clients, engaging with C-level executives, marketing directors, and other key stakeholders.- Undertaking specific marketing and growth-related tasks in diverse areas such as search engine marketing, social media management and advertising, design, copywriting, marketing automation, website management and maintenance, analytics, e-commerce store management, programmatic, and other relevant domains.

Helsinki, Southern Finland, Finland

Rundit is a global portfolio monitoring and startup investor reporting tool for professional investors, used by over 250 VC funds, family offices and individual investors. As the company's growth hacker (in our one person growth & marketing team), my responsibilities at Rundit are:- creating, planning, executing and reporting on the company's growth and marketing strategy- finding, testing and optimizing growth techniques - planning, executing and reporting results of all marketing campaigns - search engine marketing & optimization- content creation & copywriting - social media management, including advertising (Facebook, Instagram) - website management and optimization- email marketing Tools used: Hubspot CRM, Google Analytics, Google Ads, Google Tag Manager, LinkedIn Campaign Manager, LinkedIn Sales Navigator, Facebook Business Manager, Adroll, Hotjar, SEMrush, Ahrefs, Squarespace, Figma

Helsinki, Southern Finland, Finland

Icebreaker.vc is a venture capital fund that invests amounts in the range of €150 to 800k in Finnish, Swedish and Estonian startups at early stages of their growth process.My responsibilities included:- working with a number of Icebreaker.vc portfolio companies as a growth lead or a member of a growth team- finding, testing and optimizing growth techniques and strategies- identifying problems and bottlenecks that prevented companies' growth- marketing campaigns planning & executing- A/B testing- search engine marketing & optimization- content creation & copywriting - analytics analysis - website optimization & changes to visuals and contentTools used: Google Analytics, Google Ads, Google Tag Manager, LinkedIn Campaign Manager, LinkedIn Sales Navigator, Facebook Business Manager, Adroll, Hotjar, SEMrush, Ahrefs, Wordpress

Ottawa, On

OSEG Foundation is the charitable arm of the Ottawa Sports and Entertainment Group with the main objective of being a catalyst for social change by leveraging the power of sport to improve the lives of children and youth and the whole community. As an intern, I got to take part in every day tasks and major events and projects organized by the OSEG Foundation.My daily responsibilities included:- Community events planning, executing and coordinating- Donor engagement, communicating with sponsors and partners.- Website and social media management, creating content and community engagement. Paid advertising.- Overseeing game-day fundraising activities as the Foundation Game-Day Supervisor

Ottawa, Canada Area

Supervising a team of fundraisers during all events at the Ottawa Sports and Entertainment Group, including games of the Ottawa REDBLACKS, Ottawa 67's and the Ottawa Fury FC.Responsibilities included:- Volunteer team leadership and coordination - up to 30 volunteers- Cash handling and counting (responsible for all fundraised cash during event days)- Providing exceptional customer service when interacting with customers- Software and hardware troubleshooting

Prague, The Capital, Czech Republic

Nerudny Fest.cz is a non-profit organization in the culture industry - with a mission of providing support to young emerging artists, while also providing access to their art across all art forms to the general public with the focus on students and youth, thus creating a vibrant, mutually beneficial space in the community.Fundraiser- Prepared grant applications, budgets and annual reports under the supervision of the Senior Fundraiser.- Mainly focused on grants and donations from the public sector.Production Office Manager - Secured the daily operation of the Nerudny Fest agency office. The agency focuses mainly on event and music festival organization, runs 5 major music-related events with an international scope every year, including some with attendance as high as 50 thousand visitors in 3 days.- Performed event coordination duties during organized events - production duties and guest services.- Leading the daily administrative agenda and office administration. Communicated with media, artists, suppliers and partners.

Prague, The Capital, Czech Republic

Neoluxor is the biggest network of bookstores and stationary stores in the Czech Republic. I was employed at the company's headquarters as an accounting and finance assistant.Daily responsibilities included:- Working with sales spreadsheets and journals.- Using accounting software when helping to manage accounts payable, accounts receivable and journals.- Preparing bank deposits and entered financial transactions into internal databases- Issuing invoices to customers and external partners and communicated with them in the process.

Prague, The Capital, Czech Republic

Daily responsibilities included:- Managed the everyday operation of an online store. - Interacted with customers, providing in-person, over the phone and online customer services.- Communicated with suppliers, provided exceptional customer service, prepared orders of band merchandise.- Assisted with the administration of an online store. Managed all social media accounts, managed the store website. Created content.

Master Of Science - Msc., Economics And Business Administration - International Strategy, Gpa: 4.4/5.0

Master's in the MSc. Economics and Business Administration program, Specialisation in Business and Management, International Strategy.

Graduate Certificate, Sport Business Management, Gpa: 3.9/4.0

One-Year Graduate Certificate Program Examples of Courses Taken: Sport Management, Sport Finance, Game-Day Operations, Communications.

Bachelor'S Degree, Business/Managerial Economics

General Economics, Business Administration and Management Examples of Courses Taken: Economics, Strategic Analysis, HR Management.

International Baccalaureate - Ib Diploma, General Studies

International Baccalaureate Diploma Programme (2013 - 2015) Subjects: English Literature, Spanish B, Mathematics, Physics, Psychology.