Barbra Robin

Barbra Robin Email and Phone Number

Senior Vice President, Content Brand Partnerships (Apex Exchange) @ Publicis Groupe
Westfield, NJ, US
Barbra Robin's Location
Westfield, New Jersey, United States, United States
About Barbra Robin

I am a passionate and accomplished Sales and Marketing Executive with over 20+ years of experience building creative, strategic, and revenue-generating marketing experiences for world-class brands across all industries. As a leader and mentor, I don't just manage teams; I cultivate environments that encourage communication, collaboration, and individual development. I am respected for my innovative thinking and comprehensive understanding of all business areas—sales, creative, marketing, and production. I am a trusted partner and collaborator, skilled at building and nurturing relationships with internal and external stakeholders, including clients and agencies, executive producers and showrunners, and media, comms, and marketing teams.I am excited to bring my years of experience into my new venture, Brandstory. Co-founded with my former colleague and friend, Steph Cancellieri, Brandstory will connect content creators with brands to unlock revenue opportunities that put the story first. From sale to recap, we can provide service from one-off execution to full 360 campaigns.

Barbra Robin's Current Company Details
Publicis Groupe

Publicis Groupe

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Senior Vice President, Content Brand Partnerships (Apex Exchange)
Westfield, NJ, US
Barbra Robin Work Experience Details
  • Publicis Groupe
    Senior Vice President, Content Brand Partnerships (Apex Exchange)
    Publicis Groupe
    Westfield, Nj, Us
  • Brandstory
    Co-Founder And Managing Partner
    Brandstory Aug 2023 - Present
    New York, New York, United States
    Brandstory connects content creators with brands to unlock revenue opportunities that put the story first. Operating as an extension of production, we learn everything we can about the creative and then generate, manage and execute production approved brand partnerships that could include in-show integration, co-production, branded content, social media marketing, sponsorships and more. With a thoughtful approach and flawless execution, Brandstory will drive revenue for your production and create a simple streamlined experience for all.
  • The Cw Network
    Senior Vice President, Sales & Marketing
    The Cw Network Nov 2012 - Dec 2022
    New York, New York, United States
    • Oversaw the development, sales, and execution of high-impact, revenue-generating brand partnerships and custom marketing solutions across digital, social, linear, and experiential platforms. • Created award-winning campaigns of all sizes that connected audiences and brands through in-show integration, custom content, storytelling, and experiential events. • Collaborated across cross-functional teams, including clients, agencies, sales, social, comms, studio, production, and more. • Developed and implemented a new revenue stream via social media marketing that unlocked a new tier of partners, generating incremental revenue and marketing outside of traditional media. • Developed and mentored a high-performing group of sales, marketing, and creative executives based in New York and Los Angeles. Led the bicoastal team with empathy and authenticity, fostering a culture of collaboration and innovation, resulting in consistent YoY growth and a low turnover rate.
  • The Cw Network
    Vice President, Integrated Marketing
    The Cw Network Jul 2006 - Nov 2012
    New York, New York, United States
  • Warnermedia
    Vice President, Time Warner Media Group, Global Marketing Solutions
    Warnermedia Jun 2004 - Jul 2006
    New York, New York, United States
    Manage client-driven cross-divisional initiatives within AOL Time Warner. Worked closely with senior management including marketing, sales and creative executives, to identify and execute integrated opportunities across fortune 500 companies.
  • Warnermedia
    Director, Time Warner Media Group, Global Marketing Solutions
    Warnermedia Sep 2000 - Jun 2004
    New York, New York, United States
  • Nbcuniversal
    Account Executive, Affiliate Sales
    Nbcuniversal Nov 1997 - Sep 2000
    Fort Lee, New Jersey, United States
  • Reebok International Limited
    Senior Account Represenative
    Reebok International Limited Aug 1990 - Nov 1997
    New York, New York, United States

Barbra Robin Education Details

Frequently Asked Questions about Barbra Robin

What company does Barbra Robin work for?

Barbra Robin works for Publicis Groupe

What is Barbra Robin's role at the current company?

Barbra Robin's current role is Senior Vice President, Content Brand Partnerships (Apex Exchange).

What schools did Barbra Robin attend?

Barbra Robin attended University Of Maryland.

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