Barbara is a marketing strategist, leader and mentor. She has a strong track record creating integrated marketing plans, successfully establishing brands, driving cross-functional programs and launches, and building teams that collaborate effectively to deliver results. Barbara is also known for her ability to discern and develop an organization’s talent.Barbara has worked with several companies in Silicon Valley and across the U.S. and Canada. At Adobe Systems, she led the Digital Imaging marketing team that successfully launched five versions of Photoshop, and introduced Photoshop Elements and Photoshop Album to the hobbyist and pro-consumer markets. During her tenure as Marketing Director of the Digital Content Business Unit at SanDisk, Barbara worked with music, movie and television studios to deliver new digital content and services across SanDisk products. As president of B Rice Consulting, she has served with companies of all sizes to drive planning, resourcing and implementation for those who want to grow their marketing function and optimize existing programs. She also develops resources and operational ability, so that marketing teams are able to function efficiently and autonomously.Recently, Barbara has collaborated with fine art, social enterprise and non-profit organizations, awakening a desire to use her business acumen to enable positive change. She designs effective strategies and partnerships to raise awareness and gain support for global issues and key thought leaders. In this capacity Barbara’s strength is not just to build, but also to make things happen. Barbara is a Senior Principal Consultant for the 280 Group, the world’s leading product marketing and product management consulting and training firm. She was a contributing author to the “42 Rules of Product Management”, a book that reached #1 on Amazon’s “movers and shakers” list in 2010.Barbara holds a Bachelor of Science in Psychology from San Francisco State University.