Barb Robinette Email & Phone Number

San Diego, Ca, Us

United States

Leading the organization’s marketing and communications functions, public relations, media relations, advertising, product marketing and events.

San Diego Metropolitan Area

VP Product Marketing 2021-CurrentResponsible for all product marketing activities for Enlyte and the Enlyte family of brands including Mitchell, Genex, Coventry and Apricus. Oversees all product marketing content, materials, campaigns, thought leadership and training.Former Assignments held: VP, Coventry Marketing & Communications 2009-2021Responsible for all marketing and communications, PR, Media Relations, advertising, website development and content, thought leadership, product marketing, blog, sales support, RFPs and training.

P2P Link Division

Responsible for implementation and account management for all payer and provider accounts engaged in electronic medical bill connectivity for workers’ compensation. Oversaw account management team responsible for all national payers and providers to include proposals, contract management, revenue management, retention and growth.Marketing responsibilities included public relations, press releases, proposal management, marketing communications, sales support and project management.P2P Link was a business unit in the Workers’ Compensation Division of Fiserv, Inc. a Fortune 500 financial services and insurance transaction company.

Healthline Systems Division

Product Development responsibilities included strategic planning, product development/management and business development for all Managed Care prospects and clients. Served as a member of the Senior Management Team on all major Health System clients and Managed Care accounts.Responsible for client service operations including client implementations, training, client relations and ongoing operational and technical support for all software products and services. Managed all operations from time of sale, coordinating product implementation process to include data migration as well as software modifications with the IT department for all clients.HealthLine Systems is a software development and consulting firm delivering provider data management, credentialing and call center solutions to health systems and managed care organizations nationally.

Ccn Managed Care (Legacy Aetna/First Health Company)

Vice President, Marketing (March 1998-July 2002). Responsible for all marketing initiatives for Group Health, Workers' Compensation and Auto Medical Business Lines. Managed marketing communications, graphics, advertising, tradeshows and national sales and account management training and development. Developed and designed the Corporate Internet (4.3m hits per month) and Intranet websites. Responsible for all extranet applications enabling employees, providers and client access to on-line managed care tools. Former assignments held: Product Development Vice President (June 1996-February 1998) - Lead the development of numerous CCN products but most notably was responsible for developing a product and sales training program for all sales and business development staff (100+) nationwide. Director, Professional Review Programs (January 1994-May 1996) –Responsibilities included creating a first ever CCN Workers’ Compensation Bill Review Operation and launching 7 new operational offices nationwide including client-site offices; responsible for 250 employees nationally handling a product line that initially produced $25 million annually and has grown to exceed $100m annually to date. Corporate Systems Planner (August 1993 - December 1993); Manager, Professional Review Programs (May 1992 - July 1993); Ambulatory Review Coordinator (June 1989 - April 1992).

Prudential Health Care (Legacy Aetna Company)

Master'S Degree, Public Health Administration

Bachelor Of Arts - Ba, Psychology