Having taken over operational leadership of the Marketing Team in January, I've officially stepped into the Head of Marketing role at Cyberlogic. As our team operates across group entities, this role is specifically about driving strategic leadership and direction of Marketing for Cyberlogic, in addition to operational leadership across other group entities.

As our team grows and portfolios shift, I've taken on a broader oversight role across portfolios.

Hyperclear Technologies is a group of industry-leading technology companies that provides clients with innovative products and services to increase performance and unlock human potential through technology. The group includes exciting brands like Cyberlogic, Flokzu, Cogent, Principa, and Kaleidoscope, each specialising in different areas of the tech landscape. As the Group Marketing Operations Lead, I work with our CSO to develop marketing strategies for group companies. I've played a key role in establishing and refining our shared services model, ensuring that our marketing efforts are cohesive, efficient, and tailored to the unique needs of each business within the group.Key Responsibilities:Strategic Leadership: Working with the CSO, develop and implement a unified marketing operations strategy that aligns with the group's and individual companies' overall business objectives.Shared Services Management: Shape the shared service marketing function by defining processes, tools, and best practices to support each business's unique marketing needs.Collaboration: Work closely with the executive teams of each company to understand their specific marketing needs and ensure our shared services model provides tailored support.Performance Optimisation: Monitor, analyse, and report on the performance of marketing campaigns across the group, providing insights and recommendations for continuous improvement.Resource Allocation: Efficiently allocate marketing resources, including budget, personnel, and technology, to maximise the impact of marketing initiatives.Innovation: Stay abreast of industry trends and emerging technologies to keep our marketing strategies innovative and effective.

• Drive strategic brand management, marketing and communications • Serve as the brand and communications strategic advisor to business leaders and stakeholders • Design and co-ordinate media campaigns, advertising and all PR visibility on print, online, and social media increasing Futureworld’s internal and external brand awareness• Participate in the planning of internal and external events and conferences • Be involved in and collaborate on all initiatives related to the brand's Recruitment, Business Development and Corporate Social Responsibility strategy and processes• Oversee and, where appropriate, develop brand-related content and collateral• Provide expertise in ensuring internal and external communications are impactful and appropriately represent the voice of the brand• Annual planning and execution of key brand and communication initiatives, including the planning and managing of budgets• Collaborate across the organisation and with external vendors to design and deliver exceptional brand, marketing and digital content, and campaigns• Define measures of success for branding and marketing initiatives

From 2015-2017, in the absence of a Marketing Manager, I fulfilled the role of Marketing Team Lead, in which I was responsible for the oversight of the Marketing team, ensuring outcomes of the team were aligned to the brand strategy and business game plan.The roles within our team dynamic and fluid, based on the specialists skills of the various team members at the time. During my time in this role, I have been accountable for BSG's PR and profiling activities, our online presence (web and socials), and spear-headed our LinkedIn Corporate project, which saw us win Best Employer Brand (companies with fewer than 500 employees on LinkedIn) at the LinkedIn Talent Awards, 2019.As a content and design specialist, I work with internal and external players to maximise brand profiling across owned and earned media. I work with SMEs to generate thought-leadership and case study content, prepare content for print and digital dissemination (layout, graphic design, webpage design and development, social media content creation, digital campaigns, etc.). In addition, I support the business with illustration, animation and video editing requirements. I am accountable for BSG's online presence, which includes generating content for our website and social media, planning and execution of digital campaigns, and reporting back to business stakeholders on campaign ROI.In 2017, I was awarded the BSG Fuliautomatix Award for Brilliant Service for exceptional delivery across a range of initiatives. In 2019, I was awarded the BSG Getafix Award for Innovation for my role in our LinkedIn Corporate project, which saw our follower base grow by 15,000+ in ±12 months and culminated in us winning the 2019 LinkedIn Talent Award (MENA) for Best Employer Brand (company with less than 500 employees on LinkedIn).Additional BSG award nominations:• 2014: Getafix (Innovation)• 2015 (mid-year): Getafix (Innovation)• 2015 (year-end): Getafix (Innovation)• 2019: Fuliautomatix (Brilliant Service)

I was nominated by the out-going Chairperson to take over the role of Board Chairperson, which was ratified by the Board and CEO. Acting as the equality, diversity and inclusion "conscience" of leadership, BSG's Inclusion and Diversity Board supports our People Leaders in applying the appropriate lenses when crafting and executing their people strategies. I am proud to be a part of the inaugural I&D Board at BSG and grateful to have been recognised as being capable of leading the charge through the coming year.

Selected as a member of the Inclusion and Diversity Board at BSG, mandated with advising business leadership on people and policy decisions to create a more inclusive and diverse workforce.

An online community geared to families that are 'just a little different'. From same-sex and single-parent families to mixed race and adoptive families, we have something for everyone. Gender-neutral baby milestone books, customizable children's storybooks written to share the story of your special family, pregnancy announcement videos and birth announcement prints are just some of our products.

Working with business subject matter experts (SMEs), I create stories to promote the work done by the business. This involves interviewing SMEs, drafting and editing of content for various internal and external applications and creating supporting magazine-style layouts to be used by the business to support sales activities. Other requirements include graphic design of numerous sales support elements and brochureware, support of social media management (including development of the business's social media strategy), support of website updates and maintenance, as well as oversight of the business's relocation projects (JHB and CPT office moves) to ensure brand cohesion and clarity of messaging across all platforms.I was instrumental in progressing the organisation's PR activities and supporting with the development of a Storytelling Workshop, designed to enable business SMEs to craft knowledge sharing stories to share with their networks, in order to better profile BSG's IP in external areas.

Union Creative was a group of freelance designers, web developers, photographers, videographers, copywriters, scriptwriters, illustrators and all other manner of creative minds, working together to create the best possible design and communication solutions for a variety of clients.Union Creative practiced sharing of ideas, dissemination of valuable information, peace and love.Graphic Design- Corporate Brochures- Corporate Identities- Presentation Design- General DesignWeb & Custom DesignSocial Media Management & Content Creation- Facebook- Twitter- Blogs- Pintrest- LinkedIn- InstagramSocial Media Strategy Development and MaintenancePublic Relations ManagementPress ReleasesCopy WritingPhotographyVideography and Video EditingScript WritingIllustration

Headline client service on numerous clients in addition to Account Executive duties.Reason for leaving: decided to freelance

I put together unique and tailored digital strategies for all interested clients — existing and new. Strategies include comprehensive 360 degree analyses of trading environments and market position as well as recommendations for initiating and/or growing the client's digital presence. Clients range from single outlet restaurants to multi-national chains and social upliftment initiatives. All strategies are highly tailored and industry specific.

· sourcing production solutions and drawing up of subsequent cost estimates · Liaising with clients with regards to cost estimates, material deadlines, artwork approval et cetera · Liaising with suppliers with regards to lead time, delivery, et cetera · Production of jobs briefed in by my clients · Distribution of completed jobs to clients and/or media owners/publications · Creation and maintenance of status reports for clients · often called upon to assist the design studio with mid-level Design and DTP work · Writing of copy for various clients · Writing of Pr communication for various clients · Preparation and writing of proposals and pitch presentations · art direction on numerous photographic shoots

· Creation of cost estimates for design · Drawing up briefs and opening jobs to brief to design studio · sourcing production solutions and drafting of subsequent cost estimates · Liaising with clients with regards to cost estimates, material deadlines, artwork approval et cetera · Creation and maintenance of status reports for clients · invoicing completed jobsReason for leaving: retrenched

Client service, taking briefs, briefing the design studio, trafficking of jobs in and out of the design studio, quoting of design and production, production management and delivery of final material to clients.Reason for leaving: retrenched

· Publicist to PJ Powers · Planning and implementation of strategic outreach to all relevant media contacts, including developing and maintaining strong relationships with relevant media · Writing of press releases & Pr communications when required · Dealing with media and other press agencies with regards to my client's public profile · Creating media plans · Creation and maintenance of status reports for clientsReason for leaving: retrenched

Offering support to end users of IT system at Glenrand MIB Insurance. Temporary short-term contract

· Process mapping · Drafting of scoping documents for client engagements · involvement in risk and control mapping for various client engagements

Part-time promoter of various products or services as required by the client.