Marketing communications consulting company, specializing in the convention/tradeshow sales channel, who helps clients research markets and industry trends, survey customers, develop global strategic marketing communication plans that align business objectives with metrics and activities, provide repeatable planning processes, and create outcome scorecards for spend analysis and comparative channel value. Also helps clients create cost-effective vendor RFPs and communication materials.

May 2004, Abbott Laboratories spun its hospital products business and became Hospira. Improved name recognition by instituting global brand exhibition standards. Developed internal meetings and convention sales channel strategies, including experiential activities and spend justification. Improved sales generation utilizing Six Sigma methodology. Designed metric dashboard for advertising, sponsorship and convention analysis to prove value. Reduced inefficiencies through vendor web logistic… Show more May 2004, Abbott Laboratories spun its hospital products business and became Hospira. Improved name recognition by instituting global brand exhibition standards. Developed internal meetings and convention sales channel strategies, including experiential activities and spend justification. Improved sales generation utilizing Six Sigma methodology. Designed metric dashboard for advertising, sponsorship and convention analysis to prove value. Reduced inefficiencies through vendor web logistic planning. Reduced agency spend through cost saving levers. Show less

Improved convention sales channel performance through training and lead generation upgrading. Proved value with metric data for best convention, advertisement and sponsorship reach. Prior to separation of medical and commercial activities, facilitated ACCME medical education programs and speaker events.

Managed three areas - dental community relations, certificant retention/education and corporate marketing.

Helped develop and implement certification examinations and item writer materials. Facilitated test construction committees, produced state and national examinations and helped analyze results.