Specializing in buyers looking for a staycation, vacation or relaxation Jersey Shore Dream Home. I love listing homes and selling dream locations with unmatched energy, enthusiasm, and a positive "can-do" attitude.

A varied position revolving around my strengths to include: managing and selling business travel accounts, community & social media management, e-Commerce, revenue management and maximization, RFP & RTB process and completion. Networking with the expectation of being the "face of Sheraton Eatontown" in the market. Corporate/Business Travel Market:*Local and national account management*Outside and inside sales calls and appointments*Relationship management with clients and global account directors*Prospecting, lead sourcing and associated follow up*Establishing and managing accounts in reservation system, Delphi, online channels and GDS*Host bi-monthly Club Lounge Social for in-house corporate guests*Implemented Sheraton Eatontown Social Hours as a networking opportunity for the hotel sales team, current and prospective client lists.Internet Marketing:*Social media site management *Review site management*Third party internet sites*Manage internet advertising opportunities*Assist two sister properties with internet marketing efforts as neededParticipate in weekly revenue management meetings. Make revenue maximization recommendations as necessary. Responsible for monthly room revenue forecast.Appreciated referrals are corporate accounts looking to establish a negotiated rate for individual business related travel.

Conducted site tours, sales calls and appointments. Maximized revenues by negotiating room and meeting space rates. Point of contact for establishing corporate rates and managed RFP process. Monitor forecasts and room sales channels including third party internet sites and open/close as needed. Maintained customer relationships and built new ones. Represented the hotel at networking and other business related events and shows. Created a comprehensive marketing plan with rooms market segmentation, budgeting and tracking methods. Implemented a social media strategy to complement off-line marketing efforts. Evaluated and eliminated or reduced ineffective marketing efforts. Oversaw all aspects of integrating a new website including site design, content and proper keywords. Implemented use of STAR reports and other revenue reports into revenue maximization plan. Created tracking reports including GRC, segmentation, forecasting, stack budget; each reconciled at end of month. Used hotel website/blog to advocate local events, create relationships, establish credibility, act as a local ambassador. Champion of “do for others” in community. Oversaw donations to Passionworks and Monmouth Family Promise. Sought out opportunities for co-marketing and creation of strategic partnerships.

Director of Sales for a 120 room property located 25 miles from historic Cooperstown. Lead the team to achieve revenues exceeding $3.3 Million annually. Managed room rates by using history, market trends and competitive set analysis. Also managed discounted rates and distribution channels for locally and nationally negotiated accounts. Lead weekly revenue/sales meetings and distributes notes. Responsible for maintaining the hotels websites and keeping the information relevant. Updated rooms forecasts on a monthly, quarterly and annual basis. Member of the executive team at the hotel and heavily involved in the budget process. Outside involvements included an elected position as the secretary of the Upstate NY Hotel Marketing Association through Holiday Inn and on the Otsego County Chamber Special Projects Committee.

Barb has coordinated and overseen all aspects of weddings, banquets, dinners and meetings held at the hotel. She set appointments with guests to plan, coordinate & execute event detail and menu selections. She was on site for events with attendance of over 100 people to ensure guest expectations were met and exceeded. She also was responsible for forecasting monthly, quarterly and annual revenue.

Barb worked to support the Director of Catering and Director of Sales in handling client requests and inquiries. She spent a good deal of time familiarizing herself with the hotel industry as she had no previous hotel experience. She eagerly accepted every opportunity to attend training classes and seminars. In addition she handled the administrative duties of the sales office including filing, database management, contact management & communication flow. Barb was voted the Employee of the Year in 1999.