Currently seeking a new role to leverage my skills and experience in digital marketing.

Context : As the EMEA media lead for Lacoste within the largest agency of the WPP group, I was responsible for defining and implementing the global media strategy for the EMEA region, ensuring coordination between various agencies and markets.Key missions and achievements :➜ Global Media Leadership : led a multinational team, coordinating multichannels campaigns across 5-7 countries for iconic brand Lacoste, including major events like Roland-Garros.➜ Strategic Planning : developed a comprehensive annual media plan encompassing traditional, social, online video, out-of-home, and special operations.➜ Process Optimization : designed and implemented processes and templates to streamline operations and improve efficiency.

Context : As interim digital director at an integrated media agency (creative + media) within the WPP group, I led digital acceleration initiatives for the world's leading automotive manufacturer by implementing data-driven strategies and optimizing customer journeys. I contributed to increasing the ROAS of digital campaigns and strengthening the trust relationship with the client.Key missions and achievements :➜ Digital Transformation : spearheaded the digital transformation of the agency, elevating digital expertise and improving operational quality.➜ Client Relationship Management and Digital Leadership- Central point of contact, primarily for Toyota/Lexus, collaborating with local and EMEA teams- Management of the agency's digital team composed of 5 digital experts➜ Media Planning and Acquisition- Definition of strategic approaches and development of annual recommendations by segment (New Vehicles, Used Vehicles, Fleet, etc.)- Redesign and optimization of the multi-channel acquisition framework (affiliation, retargeting, social media, etc.)➜ Data-Driven Marketing and Innovation- Leadership of data-based initiatives- Audit and roadmap for first-party data activation in media- Evaluation of traffic measurement and attribution solutions for dealerships- Optimization of tool integration (GA, Salesforce) to automate data reconciliation- Analysis and improvement of customer journeys and forms for lead acquisition➜ Operational Efficiency- Structuring, implementation of optimized processes and new reporting models- Deployment of a Looker dashboard for performance monitoring

Context : Head of the "display" team dedicated to LVMH at Wavemaker. Responsible for the design, implementation, and optimization of display/video campaigns for all the houses.Key missions and achievements :➜ Client Relationship and Team Management- Management of a team of 4 digital experts➜ Media Planning and Digital Leadership- Development and execution of multi-market digital media strategies (France + 6-10 countries)- Steering of cross-channel brand awareness campaigns- Coordination of marketing initiatives for product launches, events, etc.- Optimization of synergies between media campaigns and e-commerce (e.g., Dior boutique)

Context : Alliance Gravity, a data-driven advertising alliance established in 2018 by leading French media and retail companies, was pivoting towards cookieless targeting solutions. I was brought in to spearhead their strategic repositioning during this critical transition.Key missions and achievements :Key missions and achievements :➜ Strategic Repositioning- Led a comprehensive audit of the company's market position, brand identity, and competitive landscape- Developed a new positioning strategy centered on Gravity's innovative cookieless targeting capabilities➜ Customer-Centric Approach- Conducted extensive market research, including in-depth interviews with key stakeholders- Designed and executed an online survey reaching over 90 industry professionals to gain insights into media buyers' evolving needs and expectations➜ Value Proposition Refinement- Crafted a compelling new value proposition that clearly articulated Gravity's unique offerings in the cookieless era- Overhauled sales materials, including the media kit, to effectively communicate the company's enhanced capabilities and value to potential clients➜ Change Management- Facilitated internal workshops to align teams around the new positioning and messaging- Developed a roadmap for implementing the new strategy across all customer touchpoints

A collective of advertising industry professionals aiming to transform advertising into a lever for ecological and social transition.

Context : as Sales, Marketing, and Growth Director at a leading video technology company within the Vivendi Group, I successfully drove the growth and market positioning of Dailymotion. Operating in a dynamic and competitive landscape, I spearheaded strategic marketing initiatives, optimized revenue generation, and strengthened the brand's reputation.Key missions and achievements :➜ Product Strategy and Go-to-Market- Redefined the B2B value proposition and developed compelling sales materials.- Launched innovative offerings, including solidarity offerings with Goodeed and Goodloop (+€100k raised) or Business Insights via custom panels.- Enhanced internal and external communications to ensure brand consistency.➜ Data-Driven Marketing and Data Intelligence>Enrichment of Customer Knowledge- Design of a data sourcing strategy (ComScore, Kantar, CRM, Analytics)- Development of a comprehensive marketing studies offer via institutes and panels- Implementation of a brand lift solution through interactive video in partnership with AudienceProject. Improving our customer knowledge and case studies.>Optimization of Data Access and Use- Creation of intuitive dashboards (Data Studio, Tableau)- Integration of a CDP (Mediarithmics)- Construction and distribution of custom audience segments➜ Growth Marketing- Executed a comprehensive B2B marketing strategy, including content creation, public relations, and lead generation.- Optimized customer journeys and conversion rates.➜ Team Leadership- Built and led a high-performing international team (Paris, Singapore, New York)

Context : A pioneering media agency within the WPP group, recognized as one of the most awarded agencies in the industry.As an expert, I was responsible for monitoring and evaluating technological innovations addressing global marketing challenges, focusing on key areas:- Advanced performance measurement and Multi-channel attribution solutions- Strategic use of data in programmatic for People Based Marketing and Real-time Personalization - Identification and analysis of integration opportunities for the agency and its clientsKey missions and achievements :➜ Evangelization, data and innovation consulting:- Monitoring trends, emerging players, and solutions- Close relationship with incubators and startups in the AdTech and MarTech sectors- Internal and client training and popularization through dedicated presentations, organization of client events (e.g., Future of Voice with Amazon)- Organization of ideation workshops, use case evaluations, and POC launches- Management of complex international projects and implementation of best practices➜ Media planning: occasional interventions for several agency accounts (FOX/Sanofi/General Mills/Kärcher/Volvo...) mainly for the development, writing, and presentation of annual strategic recommendations.➜ Business Development:- Contributing to the agency's growth by bringing new differentiating expertise.- Digital expert reference for tenders (e.g., Estee Lauder, BHV, Levis...)- Consulting services in identifying and evaluating tools or opportunities around machine learning, blockchain...

Context : Joined the agency to spearhead digital initiatives and enhance our standing with Unilever's media and marketing teams. Managed a dedicated team, elevated the quality of our deliverables, and accelerated our involvement in global performance measurement projects.Key missions and achievements :➜ Client Relationship Management : built and maintained strong relationships with Unilever clients in FR and UK.➜ Media Planning and Trading : developed and executed comprehensive media and data strategies for over 17 Unilever brands.➜ Innovation : pioneered innovative solutions for audience reach, programmatic trading on viewable impressions, deploying precision marketing campaigns using 3P data, and testing online <-> offline impact on business (e.g., CRM-based ROAS calculations).➜ Team Leadership : managed a team of 6 digital experts.➜ Cross-functional Collaboration : coordinated with Mindshare & UL EMEA, and Accenture for productivity audits.

Context :Men's tailor founded over 20 years ago in Shanghai. Produces custom-made suits and shirts from its own workshops at the best quality/price ratio.This collaboration, resulting from a meeting, aimed to help the founder develop his clientele through the implementation of a sustainable strategy and digital communication tools.Key missions and achievements :➜ Full Funnel Digital Strategy- Development and implementation of a comprehensive digital strategy- Optimization of web presence and generation of in-store traffic- Implementation of lead generation campaigns (organic and paid)➜ Multichannel Communication and Community ManagementDevelopment of an integrated communication plan:- Press relations- Paid campaigns (Google Ads, Facebook, YouTube)- Media partnerships and influencer eventsCommunity management and production of varied content:- Social media animation- Content creation (videos, articles, visuals)- SEO optimization➜ Digital Marketing and Performance Analysis- Implementation of marketing tools (email, CRM, analytics)- Definition of objectives and KPIs for each channel- Management and optimization of cross-channel campaigns (Google Ads…)➜ Webmastering and Content- Update and optimization of the WordPress site- Web design and improvement of user experience- Production and integration of varied content (articles, visuals, videos)

Context :Drawing on my experience in the video sector, I co-founded a startup aimed at optimizing how content is discovered and valued online. Faced with the limitations of algorithmic platforms, I developed a solution offering editorial curation and innovative technological tools for creators. I led the launch and development of this solution until late 2015, when we had to close it due to lack of new investments.Key missions and achievements :➜ Entrepreneurship and Financing- Created an entrepreneurial structure and successfully raised €100k in funding- Defined value proposition, business model, go-to-market and growth strategies- Designed products and managed legal, tech, and fundraising aspects➜ Business Development and Audience Growth- Negotiated distribution agreements with major players (Universal, Believe Digital)- Achieved significant audience growth: +700K monthly users via a syndicated player- Developed a syndicated network of 400+ premium publisher partners- Created a proprietary expandable player distributed within display ad placements➜ Content Sourcing and Monetization- Managed web curation and deals with 200+ rights holders, including major companies- Commercialized instream inventories programmatically (trading desks and DSPs)- Provided packaged in-stream deals to trading desks, media agencies, and DSPs➜ Technological Innovation and Project ManagementLed development of proprietary technological assets:- HTML5 video player and destination platform- Ad server with pioneering header bidding solution- Supervised technical developments and optimized integration processes- Managed certifications for integration with international networks and marketplaces➜ Technical Expertise- Created mockups and expressed project requirements- Monitored and tested technological developments- Optimized integration and performance processes

Context : Konbini emerged as a pioneering digital media agency, catering to Millennials through innovative content creation and a native advertising approach. By developing a comprehensive video platform, Konbini strengthened its online presence and offered brands unique ways to engage with younger audiences. This strategy, combining personalized content with cutting-edge technology, quickly established Konbini as a leader in digital media and advertising for the Millennial demographic.Key missions and achievements :➜ Offer Marketing and Strategy- Defined strategic positioning and unique selling points- Developed comprehensive advertising offerings- Created multi-channel sales materials (physical and digital)➜ Audience Acquisition and Growth- Negotiated player syndication agreements with 15+ major publishers- Managed performance campaigns across 5 European markets (focus on Google Ads and Facebook)- Analyzed and optimized campaign ROI➜ Monetization and Commercial Partnerships- Designed custom activations: endorsements, events, brand integration, promotions- Commercialized offerings to major media agencies' OPS teams- Developed innovative instream advertising solutions➜ Technological Innovation and Project Management- Conceived high-performing, non-intrusive instream ad formats- Supervised AdTech integrations and third-party analytics solutions- Led full project cycles : needs assessment, RFPs, negotiation, implementation➜ Business Development- Performance-driven campaigns on Google Ads and Facebook Business Manager across 5 European markets- Premium in-stream ad inventory monetization on a CPM basis- Tailored digital activations, including exclusive branded content, promotion, distribution, event management, and brand integration

Key missions :➜ Account Management and Business Development : - Digital media strategy across Orange (French main telco) portfolio of brands.- Business development : sales of highly added value side services like ad hoc studies, technical implementations, ad formats development, marketing studies or training sessions.➜ Media Planning and Trading : in charge of +30 campaigns / year.➜ Management : leading a team of 5 experts.

Context : White-label B2B online directory available through major French media outlets like Les Echos and M6.Key missions :➜ Implementation and optimization of acquisition strategies, including media buying, affiliate marketing, and SEM➜ Designing advertising collaterals (banners, email...)

Search Engine - 6 months fixed-term contract ➜ In charge of the adserver migration : - Mapping, creation and implementation of new tags- Setting up +300 Keyword campaigns in the new system- Training staff on DoubleClick DFP

First Gate was one of the first French independent online advertising network.➜ Business Development : successfully developed and nurtured relationships with key decision-makers in the high-growth gaming and recruitment industries.➜ Traffic Manager : served as the dedicated traffic manager for a team of 5 sales representatives. Responsible for the planning, optimization, and reporting of over 30 monthly digital display and email campaigns using Doubleclick DART ad server.

A leading media sales house within the Bertelsmann group, representing prominent French radio stations (RTL, FunRadio) and top destination websites (e.g. SNCF).➜ Sales Marketing : tailored media packages and offers, engaging business collaterals, media kits, and playbooks, targeted events for media buyers➜ Data Analysis : Monitored audience data and revenue performance using Dart adserver exports➜ Reporting : Developed and maintained a weekly dashboard for board members, providing insights into key metrics