Bar Clara Mendez Mcconnon Email & Phone Number

Tel Aviv District, Israel

Dublin, County Dublin, Ireland

• Manage the gaming industry for Southern Europe and the Israeli mid-market across all industries, delivering over $450M in yearly revenue while leading EMEA in best practices and DR and Brand marketing initiatives.
• Design and execute yearly strategy and action plans, incorporating go-to-market efforts, identifying untapped industries and developing the ecosystem to expand pipeline opportunities in collaboration with venture.
• Lead market programs and vertical communities, with expertise in B2B, FinTech, and digital health, driving industry-specific growth and addressing product and service gaps. Within gaming, focus on apps, consumer tech.
• Build and manage high-performing sales teams, fostering top talent through the development of mid-management layers and senior individual contributors.
• Collaborate with cross-functional teams to secure key partnerships, drive client success, and implement scalable processes across account and program management.
• Serve as the Executive Sponsor of the Ireland Managers Community, driving diversity, culture, and management initiatives for 700 managers, ensuring alignment with organizational goals.

Dublin

• Led a high-performing sales team in the Israeli market, achieving highest growth & absolute contribution, while focusing on productivity and avg. deal size KPIs.
• Successfully grew the team x4 within 1 year, correlating with outstanding performance results.
• Spearheaded verticalization efforts across EMEA, identifying growth-driving verticals and launching 'Vertical Communities' to drive industry best practices.

Tel Aviv Area, Israel

• Acted as fractional CMO, consult on product marketing strategies, brand positioning, and performance marketing to drive business growth for early-stage startups across B2B, FinTech, and digital health sectors.
• Develop tailored go-to-market strategies, helping C-suite executives make data-driven decisions by leveraging qualitative and quantitative insights.
• Identify and expand into untapped markets, creating scalable solutions to enhance revenue and market presence.
• Build and lead cross-functional teams, overseeing talent acquisition, training, and supplier management to ensure seamless project execution.
• Align marketing strategies across product, brand, and performance channels, delivering measurable client success and market impact.
• Operating a boutique marketing agency, providing end-to-end project management, ensuring the implementation of strategies that foster long-term growth and client satisfaction.

Ramat Gan Area, Israel

Developed and executed business development strategies, leading both client acquisition and retention efforts.Directed cross-functional project management for client portfolios, aligning deliverables across departments to ensure streamlined service delivery.

Ramat Gan, Israel

Created, managed, and optimized high-performing PPC and CPM campaigns, leading digital marketing efforts that significantly enhanced client engagement and ROI.

Israel

Established a new PPC Sales and Account Management department within a legacy agency, including hiring and training marketing managers, development of sales and marketing processes.Implementing a business plan to increase productivity & profitability across the entire business by turning the new department to a key junction across agency, focusing on LTV.

County Dublin, Ireland

• Provided exceptional customer service support for Israeli clients in Google AdWords campaigns, optimizing search and display networks.
• Acted as a SME for Google Analytics, YouTube, and e-commerce, assisting junior staff with complex cases.
• Conducted IL Market Quality Reviewer and Customer Satisfaction Analysis, performing QA and analyzing root causes for dissatisfaction.

Israel

Led strategic military diplomacy initiatives, aligning national security objectives with operational needs and building key relationships with government agencies and international stakeholders.Synthesized complex data to drive informed decision-making and support high-stakes diplomatic engagements.