I help to facilitate growth across the TourAxis stable of brands, taking our travel companies and platforms from concept, through startup to Scale-up phase.

Through my consulting firm Content King, my team and I help simplify the digital landscape for our clients and drive real-world value from their marketing campaigns and initiatives.Since 2010 I’ve worked with 100s of B2B technology firms, Event Professionals, Entrepreneurial Startups, and Business Service Professionals (Coaches and Trainers) to develop and execute marketing campaigns to propel their businesses forward.

I am an integrator - as COO of The Effect Group I bring clarity and alignment across our specialists, teams and departments. I create process, structure and a shared sense of purpose. Success is all about setting direction, finding alignment and getting commitment with the goal of creating advertising campaigns for our clients that positively affect their ROI.I oversee daily business operations, including but not limited to:- Coordinating and integrating the various teams across business development (RevOps), Operations and Finance and guiding them towards achieving our strategic goals- Improving revenue through operational efficiency and process implementation and simplification- Researching and identifying growth opportunities.- Development of key digital marketing strategies and proposals for clients- Guiding RevOps towards successful sales and marketing strategies- Training managers and staff.- Hiring and onboarding of employees.- Evaluating performance and productivity.- Analyzing accounting and financial data.- Team health and developmentThe Effect Group is the holding/group company of a growing set of international B2B marketing agencies, including The Social Effect, We Market Events and Black Camel Agency

I oversaw the daily business operations of the agency, including but not limited to:- Coordinating and integrating the various teams across business development (RevOps), Operations and Finance and guiding them towards achieving our strategic goals- Improving revenue through operational efficiency and process implementation and simplification- Researching and identifying growth opportunities.- Development of key digital marketing strategies and proposals for clients- Guiding RevOps towards successful sales and marketing strategies- Training managers and staff.- Hiring and onboarding of employees.- Evaluating performance and productivity.- Analyzing accounting and financial data.- Team health and development

My role in The Digital Effect is two-fold:- As Social Media Specialist I formulate Social Media and Digital Marketing Strategies for our clients- As Project Manager*, I ensure the delivery of our projects: To the highest quality standard, on budget and on KPI.Key Projects: Abbott Diagnostics, MobileIron*AgilePm Certified

Responsible for defining and executing digital communications strategy across the following:- Social media- Blog- Tripadvisor- Email

Heading up the amazing Social Team for iProspect South Africa.Duties include:- Social Media strategy development- New business development - proposals and pitches - Managing team of Social Media Community Managers - Managing social communities- Managing and reporting on socially-driven campaigns, including setting and tracking of KPIs and strategic goals- Using consumer insights data, platform performance, and key social media trends to inform the development of strategies and plans- Creation of content plans for social channelsClients include:- Mercedes-Benz SA- Gauteng Tourism- Dimension Data

Social Media Strategy consultation services.

I oversee the development and implementation of Social Media, Email and Direct Marketing Strategy for all ROI Media clients, which includes:- Managing our team of Social Media Community Managers - Managing our multiple social communities- Managing and reporting on socially-driven campaigns, including setting and tracking of KPIs and strategic goals- Using consumer insights data, platform performance, and key social media trends to inform the development of strategies and plans- Creation of content plans for social channels- Reciprocal alignment and informing of social media strategies with overarching brand strategies and goals- Clients include a range of brands: TimberCity, PennyPinchers, Quickbooks, RE/MAX and On Tap

As the Social Media Team Lead in the Cape Town office of Native VML my responsibilities include managing the team responsible for monthly Social Media management, moderation, monitoring and reporting. I'm also involved in Social Media Strategy development and overseeing all Social Media projects in the Cape Town office for such clients as Pernod Ricard, DHL, RCSBrands:- The Pernod Ricard portfolio: Jameson, Chivas, Absolut, Malibu Rum , Malibu Red- RCS

I contribute articles to the moneysmart community site in the banking category.moneysmart is an online solution that helps you manage your finances, supported by educational articles about money matters published on their community.

Strategic Social Media consultation for the Shoprite Group

At LightSpeed WordPress Development I am responsible for online Content Creation (Serving the following domains: www.lsdev.biz, www.feedmymedia.com, http://2011.capetown.wordcamp.org/).Content Creation includes:- Business Blogging (Topics range from Case Studies and software reviews to Internal Company news and general WordPress news)- Web Copy/Content Writer- SEO- Social Media Strategy- Social Media Management

Promotional Blogging, SEO consultancy and Inbound Marketing.

Implementation of Oracle Property Manager module for Buffalo City Municipality (East London)Training and Development of Training materials for Oracle (exposure to Epiplex)Onsite Support for Marine and Coastal Management (Core Financials: GL, AP, AR, FA, INV, PO, HRMS