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Barend Van Der Maas Email & Phone Number
Head of Membership and Loyalty
at
AA New Zealand
1 work email found
@philips.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Membership and Loyalty
Location
Auckland, New Zealand
Company size
Who is Barend Van Der Maas? Overview
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Quick answer
Barend Van Der Maas is listed as Head of Membership and Loyalty at AA New Zealand, a with 830 employees, based in Auckland, New Zealand. AeroLeads shows a work email signal at philips.com and a matched LinkedIn profile for Barend Van Der Maas.
Barend Van Der Maas previously worked as Head of Membership & Loyalty at Aa New Zealand and Global Lifecycle Value Director & Service E-Commerce at Philips. Barend Van Der Maas holds Master'S Degree, Marketing And Consumer; Marketing & Communication Management from University Of Twente.
Company email context
Email format at AA New Zealand
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{first}.{last}@philips.com
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AeroLeads found 1 current-domain work email signal for Barend Van Der Maas. Compare company email patterns before reaching out.
Profile bio
About Barend Van Der Maas
As a Global Growth Leader at Philips Healthcare, I manage an international and multicultural team that drives and enables services business growth in global markets. With over 10 years of experience in growth strategy development, product management, proposition development, and data-driven marketing I am passionate about commercial strategy, customer segmentation, and digital technologies to drive customer success and value.I am a proud father of three teenagers, I run often, sail and surf when I can, and enjoy a good camping adventure in the outdoors. In my free time I am a avid graphic designer, tech-enthusiast, dedicated woodworker, pun-lover, chocolate and coffee connoisseur and amateur chess player.I am a Dutch citizen, born in the UK. and I hold a New Zealand permanent residency visa.
Listed skills include Mobile Devices, Marketing, Telecommunications, Market Analysis, and 43 others.
Current workplace
Barend Van Der Maas's current company
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Aa New Zealand
13 roles
Barend Van Der Maas work experience
A career timeline built from the work history available for this profile.
Head Of Membership & Loyalty
Current
Sep 2024 - Present
Global Lifecycle Value Director & Service E-Commerce
- Leading the lifecycle upsell proposition development, recommendations- and marketing platform growth- Go to market in Europe, Middle-East, Turkey and Africa, Japan, APAC and Latin America- Driving growth performance and conversion funnel improvements for 8 business units / product lines- Complex marketing and sales strategy development digital and ecommerce- Budget, Resource and P&L Planning- International multicultural team management - Revenue target delivery and enablement - 23% year on year growth
Jan 2022 - Sep 2024
Global Customer Value Program Director
Nov 2020 - Apr 2022
Head Of Product Digital Subscriptions & Loyalty
Sep 2019 - Nov 2020
Head Of Acquisition & Engagement (Loyalty)
- Team management (8 fte)- Acquisition, Retention & Engagement marketing across the Stuff Product suite: - Stuff.co.nz (>2 million monthly visitors)- Stuff Fibre Broadband (Scale up)- Neighbourly Community Website (>750k registered users)- Newspapers (4 National and 10 Regional titles)- Magazines (3 premium titles)- Stuff Events (Women of Influence, Round the Bays, Central District Field days, Night Noodle Markets)
Jun 2019 - Sep 2020
Head Of Product Postpay
- Postpay (subscription) portfolio P&L responsible (>$300 million)- High performance senior marketing team management (9 fte)- Transition to full Agile team- Product & Proposition design- Commercial & Competition tracking- CX & Touchpoint Journey design- Go to Market- Customer base value management- Analytics & Big Data- Opex & Capex roadmaps- Market research and NPS/Brand tracking- Brand campaign design & Agency management
Aug 2018 - May 2019
Head Of Crm & Loyalty (Customer Value Management) - New Zealand
- Team manager 10 fte- $220m annual revenue contribution through delivery of loyalty-, engagement- and up/cross sell programs- Broadband Customer Base Value Management (~400k customers), Retention & Churn management, Cross sell, Upsell and Engagement.- Pospay Customer Base (~500k customers) Customer Value management: Retention & Churn management, Cross sell, Upsell and Engagement.- Prepay Customer Base (1.6 million customers) commercial program management: Upsell, Cross sell, Retention, Activity management, Engagement, Segmentation.- Inbound marketing (Next Best Acticity) program responsibility in Customer Care, Digital App & Web, Retail and Telesales.
Sep 2015 - Jul 2018
Head Of Crm & Loyalty (Customer Value Management) - Netherlands
- Team manager 5 fte- Annual Revenue Contribution ~€12 million- Prepay Customer Base (1.5 million customers) commercial program management: Upsell, Cross sell, engagement, Segmentation.- Inbound marketing (Next Best Acticity) program responsibility in Customer Care, Digital App & Web, Retail and Telesales.
Oct 2013 - Sep 2015
Senior Proposition / Segment Marketeer
Highly skilled in identifying business opportunities, development of commercial programs, proposition and pricing optimization, business cases and commercial modelling, budget approval management, go to market implementation and high quality execution at pace
Oct 2011 - Oct 2013
Senior Commercial Strategy Manager
Within prepaid and postpaid marketing team: Specialist in Maximising ROI in Sales Channel Distribution Strategies. Creating and aligning overall financial acquisition year plan. Market analyses and business case development.
Jul 2008 - Oct 2011
Team Leader Acquisition Marketing
Market analyses and development of online and offline targeted acquisition marketing campaigns.
Mar 2006 - Jun 2008
Team Leader Retail Marketing
Carphone Warehouse
Continuous development of all retail marketing and POS. Opened 50 new stores. Developed a new store concept and set an official Guinness Book record for 'Running with the most actors dressed as mobile phones over the Rotterdam Erasmus bridge'.
May 2005 - May 2006
Team & coworkers
Colleagues at AA New Zealand
Other employees you can reach at aa.co.nz. View company contacts for 830 employees →
HW
Heera Wang
Colleague at Aa New ZealandAuckland, New Zealand
View →
RC
Rachel Clarke
Colleague at Aa New ZealandAuckland, New Zealand
View →
MS
Miyanda Siamoongwa
Colleague at Aa New ZealandAuckland, New Zealand
View →
RG
Rita Gaudel
Colleague at Aa New ZealandNew Zealand
View →
SB
Scott Blackie
Colleague at Aa New ZealandAuckland, New Zealand
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JT
Jeremy Tan
Colleague at Aa New ZealandAuckland, New Zealand
View →
JR
Jacqui Ritchie
Colleague at Aa New ZealandAuckland, New Zealand
View →
RB
Rachael Babington
Colleague at Aa New ZealandAuckland, New Zealand
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JG
Jade Gage
Colleague at Aa New ZealandAuckland, New Zealand
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DG
Danielle Gapes
Colleague at Aa New ZealandAuckland, New Zealand
View →
Heera Wang
Colleague at Aa New ZealandAuckland, New Zealand
View →
RC
Rachel Clarke
Colleague at Aa New ZealandAuckland, New Zealand
View →
MS
Miyanda Siamoongwa
Colleague at Aa New ZealandAuckland, New Zealand
View →
RG
Rita Gaudel
Colleague at Aa New ZealandNew Zealand
View →
SB
Scott Blackie
Colleague at Aa New ZealandAuckland, New Zealand
View →
JT
Jeremy Tan
Colleague at Aa New ZealandAuckland, New Zealand
View →
JR
Jacqui Ritchie
Colleague at Aa New ZealandAuckland, New Zealand
View →
RB
Rachael Babington
Colleague at Aa New ZealandAuckland, New Zealand
View →
JG
Jade Gage
Colleague at Aa New ZealandAuckland, New Zealand
View →
DG
Danielle Gapes
Colleague at Aa New ZealandAuckland, New Zealand
View →
3 education records
Barend Van Der Maas education
Master'S Degree, Marketing And Consumer; Marketing & Communication Management
Dutch Citizen, Uk Born
New Zealand - Permanent Resident
Ba, Marketing Communications
FAQ
Frequently asked questions about Barend Van Der Maas
Quick answers generated from the profile data available on this page.
What company does Barend Van Der Maas work for?
Barend Van Der Maas works for AA New Zealand.
What is Barend Van Der Maas's role at AA New Zealand?
Barend Van Der Maas is listed as Head of Membership and Loyalty at AA New Zealand.
What is Barend Van Der Maas's email address?
AeroLeads has found 1 work email signal at @philips.com for Barend Van Der Maas at AA New Zealand.
Where is Barend Van Der Maas based?
Barend Van Der Maas is based in Auckland, New Zealand while working with AA New Zealand.
What companies has Barend Van Der Maas worked for?
Barend Van Der Maas has worked for Aa New Zealand, Philips, Stuff, Vodafone, and Royal Bank Of Scotland Business.
Who are Barend Van Der Maas's colleagues at AA New Zealand?
Barend Van Der Maas's colleagues at AA New Zealand include Heera Wang, Rachel Clarke, Miyanda Siamoongwa, Rita Gaudel, and Scott Blackie.
How can I contact Barend Van Der Maas?
You can use AeroLeads to view verified contact signals for Barend Van Der Maas at AA New Zealand, including work email, phone, and LinkedIn data when available.
What schools did Barend Van Der Maas attend?
Barend Van Der Maas holds Master'S Degree, Marketing And Consumer; Marketing & Communication Management from University Of Twente.
What skills is Barend Van Der Maas known for?
Barend Van Der Maas is listed with skills including Mobile Devices, Marketing, Telecommunications, Market Analysis, Product Management, Management, Marketing Strategy, and Retail.
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