As the founder of AATHIYAM, I have driven the brand to become a leader in healthy instant foods, focusing on product development, marketing, and operations.•Key Responsibilities and Achievements:•Brand Establishment: Launched AATHIYAM with a mission to offer nutritious and tasty instant breakfast and snacks, positioning it as a market leader.•Product Development: Led the creation of healthy products using millets and natural flavors, working with nutritionists to ensure quality and taste.•Marketing Strategies: Developed and executed multi-channel marketing campaigns, leveraging digital tools and influencer partnerships to boost brand visibility.•Operations Management: Managed daily operations, including supply chain logistics, vendor negotiations, and distribution.•Team Leadership: Built and led a dynamic team, fostering innovation and collaboration.•Market Expansion: Successfully expanded the product line and market presence, establishing partnerships with major retailers and online platforms.•Customer Engagement: Implemented feedback mechanisms to continuously improve products and maintain high customer satisfaction.•Financial Oversight: Managed budgeting and financial reporting, maintaining a focus on profitability and sustainable growth.•Fundraising Preparation: Preparing to raise funds to support further expansion and strategic growth.Under my leadership, AATHIYAM has built a loyal customer base, achieved strong brand recognition, and is poised for continued growth.

As the founder of Rapry, a pioneering food delivery company in Coimbatore, I led the development and execution of a comprehensive business strategy that positioned Rapry as a competitive player in the local food delivery market. My responsibilities included:•Business Strategy and Development: Conceptualized and implemented the overall business plan, including market research, competitive analysis, and strategic positioning.•Operations Management: Oversaw daily operations, ensuring efficient delivery logistics and high-quality customer service. Managed a team of delivery personnel and support staff.•Technology Integration: Worked closely with a team of developers to build and maintain a user-friendly mobile application and website, enhancing the customer ordering experience.•Vendor Relations: Established and maintained strong relationships with local restaurants and food vendors, negotiating partnerships and ensuring a diverse range of menu options for customers.•Marketing and Brand Building: Developed and executed marketing campaigns to increase brand awareness and customer acquisition. Utilized both digital marketing and traditional advertising methods.•Customer Engagement: Implemented customer feedback mechanisms to continuously improve service quality and address customer concerns promptly.•Financial Management: Managed financial operations, including budgeting, forecasting, and securing funding for business expansion.During my tenure, Rapry achieved significant milestones, including a substantial increase in the customer base, successful partnerships with numerous local restaurants, and positive feedback from users regarding the ease of use and reliability of our service. This experience provided me with valuable insights into the food delivery industry and honed my skills in business strategy, operations, and customer engagement.