Kaustubh Barhate Email & Phone Number

Toronto, Ontario, Canada

Ontario, Canada

United States

Created and sent SMS and emails blast through Strategy9 for guests and team members about promotions and events.• Developed strategy for Publishing content on social media and analyzing content. Photography of all the events and slots machine to promote it on social media.• Created explanatory videos of all the new Casino games for easy use to our customers.• Managed reviews from all platforms such as Expedia, Trip Advisor, Facebook, Google. Instagram and Facebook stories are created on various platforms. Helped with event planning with the Events Manager.

Bellevue, Washington, United States

-Planned and executed digital marketing campaigns. Created content for blogs, email communications, and social media engagement.-Supported regional sales representatives and partners. Assisted in planning the trade shows. Coordinated the development of communication and marketing materials. -Created marketing packages feature sheets, flyers, open house signs buyer/seller packages. Assisted in maintaining the company website and updating it with relevant changes. Tracked the performance of all campaigns with defined goals, tracking events, and conversion triggers.-Promoted the company services on SEO, SEM, Mobile & Display. Optimized search engine traffic via backlinks, regular content updates, keyword research etc.

Bellevue, Washington, United States

-Tracked sales data, maintained promotional materials inventory, planned meetings and trade shows, maintained databases, and prepared reports via marketing dashboard.-Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.-Accomplished organizational goals by accepting ownership for accomplishing new and different requests. -Monitored budgets by comparing and analyzing actual results with plans and forecasts.

Framingham, Massachusetts, United States

Analyzed the measurement plans that measured digital campaign effectiveness through analytics software. Created online dashboards at Omniture and Geckoboard. Assisted in optimizing the versions of Block Chaser’s website. Analyzed the visitor traffic and the website data using Google Analytics and Navicat for SQL to provide insight on data trends and anomalies and also provided recommendations on improved business performance metrics. Analyzed the current industry trends and performed competitor analysis. Worked on paid content discovery platforms – Outbrain and Taboola (pay per click) for outreach of organizational content. Provided ad hoc reporting and insights through the interrogation of media data sets from various sources.

Nagpur, Maharashtra, India

Produced ad hoc reports as required using SQL and Google Analytics. Performed analysis on customer satisfaction, key performance indicators (KPIs) for better understanding of target audience and the effectiveness of new updates released. Monitored project tracking and website metrics to foresee trends and reviewed traffic using Google Analytics. Produced dashboard for easy regular analysis. Assembled vendor release documents to be reviewed by Project Manager. Acquired data from primary or secondary data sources and maintained databases/data systems. Filtered and cleaned data, and reviewed computer reports, printouts, and performance indicators to locate and correct code problems.

Master'S Degree, Marketing Research & Analysis

Master'S Degree, Information Technology