- Strategize, execute, and manage social-first marketing campaigns for a variety of series and films, both local and global. - Holistic vision for leading campaigns, but also do the tactical day-to-day (brief writing, shoot planning, budgeting, and managing overall campaign resources)- Acted as the central cross-functional liaison amongst internal teams (across region-based Content and Marketing teams, PR, Publicity, Product and Social), with a focus on managing workflow and being able… Show more - Strategize, execute, and manage social-first marketing campaigns for a variety of series and films, both local and global. - Holistic vision for leading campaigns, but also do the tactical day-to-day (brief writing, shoot planning, budgeting, and managing overall campaign resources)- Acted as the central cross-functional liaison amongst internal teams (across region-based Content and Marketing teams, PR, Publicity, Product and Social), with a focus on managing workflow and being able to socialise, absorb, organise and address cross-functional feedback Show less

- Development of end-to-end brand experiences driving penetration and long-term preference for Durex.- Defining long term consumer big bets, and key jobs to be done in order to win with consumers and against relative competitor benchmarks.- Delivered key project work streams across multi-year big bet consumer platforms, from project charter through to cross-functional steering. - Act as the counterpart for the global teams in making the right long-term business decisions, and… Show more - Development of end-to-end brand experiences driving penetration and long-term preference for Durex.- Defining long term consumer big bets, and key jobs to be done in order to win with consumers and against relative competitor benchmarks.- Delivered key project work streams across multi-year big bet consumer platforms, from project charter through to cross-functional steering. - Act as the counterpart for the global teams in making the right long-term business decisions, and providing clear guidelines and guardrails to shape brand execution at local level. Show less

- Led the rapid expansion of brand portfolio encompassing Schwarzkopf.- Defined a strategic approach to Beauty Care category, focusing on subcategories and market nuances, resulting in increased market share and double-digit revenue growth.- Received prestigious recognition from One Awards for achieving the highest increase in brand equity.

- Drove the successful development and implementation of global brand strategies for deodorant category, resulting in an impressive 20% surge in brand awareness and remarkable 15% expansion in market share.- Established strategic partnerships with influential media and ad tech vendors, actively pursuing innovation opportunities and driving transformative advancements in marketing initiatives.