Barış Evren Erdoğan Email & Phone Number

Malmö, Skåne County, Sweden

Built and led a high-performing product team to drive innovative solutions for freelancers.• Product Leadership: Established and led a product team of 3, fostering collaboration and driving product strategy.• Freelancer-focused Innovation: Launched the Smart Tax Assistance product, empowering freelancers with automated tax tools. Additionally, introduced Early Pay, a revolutionary feature offering freelancers early access to earnings.• User-centric Design: Championed a… Show more Built and led a high-performing product team to drive innovative solutions for freelancers.• Product Leadership: Established and led a product team of 3, fostering collaboration and driving product strategy.• Freelancer-focused Innovation: Launched the Smart Tax Assistance product, empowering freelancers with automated tax tools. Additionally, introduced Early Pay, a revolutionary feature offering freelancers early access to earnings.• User-centric Design: Championed a user-centric approach, overseeing 2 website redesigns that enhanced user experience and addressed customer feedback • Customer-first Approach: Worked closely with the Customer Success team to identify and solve customer pain points, ensuring product-market fit.• Strategic Partnerships: Led the development of impactful technology partnerships with key service providers (e.g., NIUM, Payoneer, arf, GetID, SumSub), expanding functionalities and value for users. Show less

Developed and delivered innovative features for a global audience.• Product Strategy & Ideation: Played a key role in crafting product vision and roadmap. Generated creative product ideas that addressed user needs and aligned with business goals.• Feature Development & Release: Owned the entire feature lifecycle, from conception and user stories to development, testing, and successful launch.• Agile Leadership: Stepped up as interim Scrum Master, facilitating agile ceremonies… Show more Developed and delivered innovative features for a global audience.• Product Strategy & Ideation: Played a key role in crafting product vision and roadmap. Generated creative product ideas that addressed user needs and aligned with business goals.• Feature Development & Release: Owned the entire feature lifecycle, from conception and user stories to development, testing, and successful launch.• Agile Leadership: Stepped up as interim Scrum Master, facilitating agile ceremonies, managing team backlogs, and ensuring project delivery.Key Achievements: • Launched a completely redesigned dashboard twice, significantly improving user experience and information accessibility • Released Bulk Invoicing & Consolidated Payment feature for selected businesses with an adoption rate of 100%• Integrated with multiple third-party providers through APIs, streamlining workflows and expanding financial capabilities • Delivered a series of features and improvements that enhanced user experience, resulting in an NPS score of 86 Show less

• Built brand identity assets • Defined social media content & communication strategy• Created all ATL, BTL, digital & social media content• Built a strong fan base with community management• Got solid results with SEO, SEM & social media marketing campaigns

Turkey

Istanbul, Turkey

Highlights• Increased brand awareness of AnadoluJet with "Anneler Bekler" Mothers Day TVC• Built Benim Filom’s brand identity and social media presence after a successful pitch process.• Contributed GittiGidiyor’s brand image with realtime marketing content “Mannequin Challenge”.• Increased interaction & engagement rates of Hotpoint’s Facebook account with “Küçük Ev Adetleri” Mother’s Day campaign. ClientsAnadoluJet, Hotpoint, Pınar Kido, iddaa, Ağaoğlu… Show more Highlights• Increased brand awareness of AnadoluJet with "Anneler Bekler" Mothers Day TVC• Built Benim Filom’s brand identity and social media presence after a successful pitch process.• Contributed GittiGidiyor’s brand image with realtime marketing content “Mannequin Challenge”.• Increased interaction & engagement rates of Hotpoint’s Facebook account with “Küçük Ev Adetleri” Mother’s Day campaign. ClientsAnadoluJet, Hotpoint, Pınar Kido, iddaa, Ağaoğlu, 220PLUS, Little Caesars, NN Hayat ve Emeklilik, GittiGidiyor (eBay), Turkcell, Turkish Airlines, Greenpeace, Disney, Benim Filom Show less

İstanbul, Türkiye

Highlights• Lead marketing and development teams. • Created & executed creative campaigns for Lipton, n11.com & EnPara.com• Reviewed, managed and evaluated ad campaigns and budgets of clients. • Developed ad models based on user data & behavior.• Set up and managed 2 Ask Me Anything sessions with top-profile politicians in 2015 Elections.• Laid the foundations of Ekşi Sözlük's content marketing platform Ekşi Şeyler.• Worked closely with customer satisfaction… Show more Highlights• Lead marketing and development teams. • Created & executed creative campaigns for Lipton, n11.com & EnPara.com• Reviewed, managed and evaluated ad campaigns and budgets of clients. • Developed ad models based on user data & behavior.• Set up and managed 2 Ask Me Anything sessions with top-profile politicians in 2015 Elections.• Laid the foundations of Ekşi Sözlük's content marketing platform Ekşi Şeyler.• Worked closely with customer satisfaction teams of brands and helped them communicate with Ekşi Sözlük users. Show less

İstanbul, Türkiye

Highlights• Created a Facebook success story with Tavsiye Ediyorum campaign for Vodafone Turkey by increasing Net Promoter Score by 5 points and 169% fan growth. • Won the pitch for Nike Football & Nike Basketball with an integrated marketing plan. • Increased Activex’s fan base by 116% with “Activex Bakteri Avı” • Increased brand awareness 20% for Moova with social media strategy.• Boosted both sales and fan base by 37% with “Benzersiz Bir Deneyim” for Doğadan.•… Show more Highlights• Created a Facebook success story with Tavsiye Ediyorum campaign for Vodafone Turkey by increasing Net Promoter Score by 5 points and 169% fan growth. • Won the pitch for Nike Football & Nike Basketball with an integrated marketing plan. • Increased Activex’s fan base by 116% with “Activex Bakteri Avı” • Increased brand awareness 20% for Moova with social media strategy.• Boosted both sales and fan base by 37% with “Benzersiz Bir Deneyim” for Doğadan.• Reached 12M Twitter users with #OlsaDaYesek and 13,4M users with #YazGelse campaigns for Coca-Cola• Generated lead by highly segmented Facebook ads for NEF houses and converted 4 to sales. • Won a total of 20 national and global awards ClientsNike Football, Nike Basketball, Coca-Cola, Coke Zero, Rock’n Coke, Fanta, Burn, Cappy, Powerade, Doğadan, Arçelik, Vodafone Türkiye, Vodafone FreeZone, TEB (BNP Paribas), Anadolu Efes Beverage Co., Snickers, Signal, Artema, Molped, Molfix, Ülker Metro, D-Smart, Danone, Novartis, Lancome, L’Oreal Professional Show less

İstanbul, Türkiye

At Ping, I was responsible for creating digital and social experiences as the one and only senior copywriter of the agency.Highlights• Created Turkey's first Instagram campaign "Efestagram" for Efes Pilsen• Increased fan base of ETİ Gofredo by ~300% with “7 Saniyede 7 Gofredo” Facebook app• Won Silver Mixx with V-Like application for VitraClientsING Bank, McDonald’s, Domino’s, HTC, Garanti Bank, Beck’s, Miller, Mariachi, Efes Pilsen, Petrol Ofisi, VitrA… Show more At Ping, I was responsible for creating digital and social experiences as the one and only senior copywriter of the agency.Highlights• Created Turkey's first Instagram campaign "Efestagram" for Efes Pilsen• Increased fan base of ETİ Gofredo by ~300% with “7 Saniyede 7 Gofredo” Facebook app• Won Silver Mixx with V-Like application for VitraClientsING Bank, McDonald’s, Domino’s, HTC, Garanti Bank, Beck’s, Miller, Mariachi, Efes Pilsen, Petrol Ofisi, VitrA, Digiturk, ETİ Show less

İstanbul, Türkiye

After gaining some experience in medical advertising, I've started to work at PITSTOP which is one of the 2 biggest medical advertising agencies of Turkey. I’ve created an enormous number of concepts for events, posters, flyers, motivational videos, internal web sites and other marketing materials for a variety of medical brands.ClientsBayer, Levitra, Pfizer, Efexor, Roche, Sterimar

İstanbul, Türkiye

I was the only copywriter of Futureland but had the opportunity to work with a great creative director and a small team of talented designers. Highlights• Won the pitch for MSD’s Fosamax• Won “Best Corporate Image Event” award from The Stevie Awards for Sanofi-Aventis’ AkademiKA event. Clients: Swatch, Lacoste, Lotto, Beta Group, Sanofi-Aventis, Merck Sharp & Dohme, Spradon

İstanbul, Türkiye

I was the lead copywriter of a team of 3 at Digital McCann. We all witnessed social media's unstoppable rise and developed creative ideas that work on different platforms, as well as social media strategies.Clients Coca-Cola, Microsoft, Intel, Exxon Mobil, Samsung, Avea

İstanbul, Türkiye

After having my military service, I joined be2do and met with digital content and copy writing. As one and only copwriter of the company, I had the opportunity to learn details about basics of online marketing and execute microsites, e-mailings, banners, ads as well as writing content for our clients. Clients Efes Pilsen, Anadolu Group, Patisserie Pelit, Emecmua.com

İstanbul, Türkiye

Started as an intern, I had the chance to experience every level of copywriting from BTL bits like local brochures to ATL, nationwide creative campaigns. As a member of different creative groups at Lowe, I've seen and learned from people who has different ways of writing & creative thinking.Highlights• Nominee for Best Print at Kristal Elma Ödülleri (Crystal Apple Awards) • Took 4th place on Ruffles' Idealogy Nationwide Young Creatives… Show more Started as an intern, I had the chance to experience every level of copywriting from BTL bits like local brochures to ATL, nationwide creative campaigns. As a member of different creative groups at Lowe, I've seen and learned from people who has different ways of writing & creative thinking.Highlights• Nominee for Best Print at Kristal Elma Ödülleri (Crystal Apple Awards) • Took 4th place on Ruffles' Idealogy Nationwide Young Creatives contest.ClientsEfes Pilsen, Hyundai, Omo (Tide), Signal, Rexona, Domestos, Avea, Evyap, AEG, Nestle KitKat, Continental Tyres, Vernel, Electrolux Show less

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Education record