Imara International FZCO (“Imara”) is registered with the Dubai Airport Free Zone Authority. Its mandate is to build & operate a social, cultural and educational community centre and public park. The community centre is known as the “Ismaili Centre Dubai”.As CEO, I am managing full-time paid staff and facilitating the partners as my crucial role, which includes: Facility management and enabling/administration of community governance and activities at the Ismaili Centre while bringing sustainable efficiencies. A space of more than 13,200 sq. ft. of purpose-built community gathering spaces and parks with great cultural and architectural values resembles the core ethics of the AKDN and initiatives. Conducting regular social governance events, vocational training for community members ranging from Arabic & English language classes, and skills upgrade initiatives to social welfare support and advisory. Also, to undertake various initiatives to improve the Quality of Life of the vulnerable in the community.Facilitate in organising, conceptualising, curating and executing) Outreach events that support Government initiatives in culture, early education and social development. These events are hosted at the Centre in partnership with various external not-for-profit organisations that range from Diplomatic Missions (Consulates & Embassies); Federal level Ministries (Culture, Tolerance, etc.); NGOs (UNHCR, Dubai Health Authorities; etc.) and others.

My role was to work as a catalyst and facilitate AKDN agencies working in clusters like health, built environment, habitat, education, disaster risk reduction, etc., for delivering integrated development initiatives to enhance the Quality of Life for marginalised communities and at the same time, creating sustainable synergies in existing and new interventions so that innovative cohesiveness can benefit manifold. My fundamental interest is to capture, track, analyse, and report essential Quality of Life indicators of the community, spread across diverse geographic terrain from various socio-economic statuses. As a pivotal link, I interpret indicators into interventions and programs to address the quality of life gaps. I simultaneously ensure evolvement by providing monitoring and evaluation oversight and updating indicators through the Information System. Leading 8 Regional Managers across Pakistan, I oversee the implementation of program interventions. This position required extensive travel from the remotest mountainous areas to the southern rural, isolated clusters, which I loved. My ability to comprehend the grass-root needs of the community through customised research and being with the community helps fine-tune the program development, delivery, and closure.I also manage stakeholder correspondences between all the relevant bodies, developing reports for vast and diverse audiences for initiatives and programs being implemented or operationally facilitated by the organisation. To assist the Office Bearers in reporting updates on community matters to head-office of the Department of Community Affairs in Aiglemont, France. As an additional responsibility, I am designated as the ‘National Safety Officer’ for structural and non-structural risk mitigation and for creating a safer and healthier environment for personnel.

At AKHS, P, I ensured sustainable growth by actively communicating with stakeholders and generating funds by tapping conventional and non-conventional CSR avenues.We performed outpatient occupancy analysis, standardising cost-based pricing of services, and relative marketing initiatives by keeping trend and volumes analysis of insight to gauge overall performance. Handled corporate communication, explicitly dealing with panel clients, particularly the Micro Health Insurance Initiative of Jubilee Life, for which AKHS, P is a crucial service partner. As an additional responsibility, I looked after the support position for sales, distribution, and operations of Iodized Salt, a supplementing service.

As General Manager of Operations, I looked after operational, technical & financial functionalities in the Karachi office. I closely worked with the business development wing to identify growth areas and expand the customer base. I reported to the CEO and COO, who was stationed in Singapore. Identifying strategic areas for evolvement and assisting in implementing the short and long-term goals of the company was part of my responsibility. I initiated a well-defined process of continuous competitive analysis of the firm. I also undertook a complete revamp of the company's Content Management System, giving the company's online/web platforms a new identity.

Having a good understanding of business processes and client base and knowing the company’s dynamics, I was promoted to Manager of Client Relations to handle the global pool of clientele. Later I visited the USA, and since most of our clients were US-based, I met some of them and represented the company first-hand. I came back with a better understanding of the client’s needs, their perspective of our company, dissatisfaction, and future expectation, which helped revamp the company’s portal and selling propositions.

I Joined TimeSvr (A Singapore-based Virtual Assistant Firm), seeing its entrepreneurial, creative idea for providing web-based administrative and research assistance to clients globally while developing an in-house capacity. I worked with corporate and individual clients, mostly from developed countries, on their research and administrative projects. While working, I harnessed a great strength in guarding the clients’ privacy in online presence and business dealings, which many appreciated. This later became a unique selling point for the firm as well.