Focus Areas: Product Marketing, GTM StrategyAccess to sophisticated financial advice shouldn't just be for the wealthy. Get financial advice to tackle life's big events with professionally curated content, powerful AI-powered do-it-yourself tools, and validation and coaching from a real human financial advisor, not robots or algorithms.

Marketing Management Analytics (MMA)Focus Areas: Marketing Strategy, Media Planning, Marketing Mix Modeling (MMM), Marketing Measurement, Customer InsightsIndustries: Retail, Apparel

Focus Areas: Go-To-Market (GTM) Strategy, Value Creation Planning (with PE portco's), Sales Strategy & Operations, Service Design, Marketing Strategy, Commercial DiligenceIndustries: High-Tech, Software (incl. SaaS), Healthcare, Manufacturing & Distribution, Private EquityAlexander Group is the largest management consulting firm focused exclusively on go-to-customer and revenue growth strategy planning and execution. Our commitment to concrete results on every client engagement will help you unlock maximum sustainable revenue growth.

Led non-profit, student-run strategy consulting firm that engages with regional companies and non-profit organizations to tackle a variety of strategic business challenges. Industries covered in 2020-2021 include Food & Beverage, Machinery & Equipment, Higher Education, Transportation, and Social Impact.

Strategy & Design Service Line.Topics: Strategy, Customer Experience, LoyaltyIndustries: Consumer, Retail, FootwearPK designs pioneering experiences for customers. PK accelerates outcomes through cutting edge technology. PK is the Experience Engineering firm.

Initiated a market research project to determine the need for innovative microfinance products in the Moroccan start-up and entrepreneurial ecosystem.

Marketing Analytics SaaS company.Topics: Marketing mix modeling, marketing analytics, marketing strategy, marketing planning & budgeting, customer insightsIndustries: Financial Services, Retail, Telecom, HospitalityAdvisory Services Consultant: March 2018 - April 2019Advisory Services Staff Consultant/Strategy Analyst: June 2016 - March 2018Quantified marketing effectiveness and optimized marketing budget allocation by leveraging marketing mix modeling (MMM).