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Senior marketer delivering business growth through scalable frameworks, robust strategies, improved processes and more collaborative environments.Example Achievements- Created an award-winning 5-year digital transformation roadmap for a £500 million p.a. charity, £500k in efficiency savings and over £2 million increased revenue in first 12 months.- Delivered rapidly expanding hardware manufacturer’s first global marketing strategy, project framework and team structure. Across 6 subsidiaries in 3 months, 15% increase in the value of UK ecommerce.- Led growth marketing strategy for an international broadcaster, engaging multiple departments to create the most successful category launch for 7 years.- Reversed long term decline in the morale of a team of 30+ marketers within first 12 months.- Supported advertising transition from local to global delivery for a multi $ billion technology B2B – delivering significant media, production and brand identity improvements.
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Marketing ConsultantTom BarkerOxford, Gb
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Marketing Director (Interim)Simpson & Partners (Ev) Ltd Nov 2024 - Dec 2024Malmesbury, GbInterim role for an EV charge point manufacturer recovering from a CVA administration. Leading the marketing output to reassure, retain and acquire new customers by creating a roadmap for future growth.- Devised segmentation, targeting and positioning framework for DTC and B2B sectors- Created future pricing strategy to ensure a realistic, competitive and compelling customer offer- Delivered SEO improvement project which saw an immediate 10% growth in organic visits and associated sales revenue -
Marketing DirectorMyenergi Dec 2022 - Jun 2024Stallingborough, North East Lincolnshire, GbCreation of Group Marketing model, taking business requirements from strategy to delivery, analysis and optimisation across multiple subsidiaries.- Global website platform rebuilt to encompass 8 subsidiaries, delivering >15% increase in conversions in first 6 months- Corporate social media strategy delivered >10% follower growth in first 12 months- Delivery of the first customer relationship management (CRM) solution for inbound customer marketing- Team leadership across web, events, sponsorship, creative services and international campaign delivery- Appointed to Senior Leadership Team (SLT) -
Head Of Marketing OperationsMyenergi Jul 2021 - Dec 2022Stallingborough, North East Lincolnshire, Gb
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Head Of DigitalNational Trust Sep 2014 - Jan 2021Kemble Drive, Swindon, GbDevised an award-winning five-year digital transformation roadmap which created a single infrastructure for all supporter needs, replacing previous unregulated online space (which consisted of 364 separate websites and 28 different mobile apps) into a single destination for supporters.- NT web products built to handle 96% of 2 million annual membership renewals- Led a cross-functional team of 30, reversing a long-term decline in staff satisfaction scores- Mobile app double-digit growth each year post launch (300,000 unique users per month)- Social media strategy delivered 500% increase in followers (550,000 in 2015 to 2,643,000 in 2020)- Awarded BIMA ‘Digital Brand of the Year’ and Wirehive100 ‘Digital Innovation of the Year’ -
Digital Marketing Transformation Consultant (Interim)Bbc Jan 2013 - Aug 2014London, England, GbConsultative support across radio, television and digital platforms to improve digital marketing, collaboration and innovation.- Devised the BBC’s first SMS outreach test for Radio 1- Created a new eCRM strategy for Radio 2, achieving the corporation’s highest average online dwell time for participants (c. 22 minutes)- Stewarded separate marketing and production departments to create an integrated launch for BBC2’s ‘The Wrong Mans’; internally awarded for best marketing practice and production optimisation -
Business DirectorIsobar Feb 2012 - Jan 2013London, London, GbEuropean account lead for all Kellogg’s digital marketing (13 brands across 25 markets), the agency’s largest account, worth >£5 million annual billings.- Oversaw topline account revenue growth of +33% YOY to 2013- Transitioned business to a fully retained service model for CY 2013 (16 team members across two international offices) -
Integrated Business DirectorTribal Worldwide Apr 2010 - Feb 2012London, GbResponsible for Tribal DDB (digital) and DDB London (above the line) clients, providing digital account leadership and integrated project consultancy. Client leadership for Guinness (global .com website), Captain Morgan (global digital marketing), Knorr (European digital marketing), Flora / pro-activ (global digital marketing).- Created Unilever’s first fully integrated advertising / digital campaign, which maximised consistency and efficiencies across brand identity, production and customer experience- Captain Morgan global Facebook followers growing from 160k to 2 million in 18 months -
Client Services DirectorVml May 2007 - Apr 2010New York, New York, UsMember of agency management board for ‘UK top 15’, digital agency.- Led one of two internal ‘hubs’, responsible for 40 staff providing a full digital agency offering across strategy / planning, creative and production- GT London awarded ‘Digital Agency of the Year’ 2008 by Revolution magazine and runner-up ‘Digital Agency of the Year’ 2008 by Marketing magazine -
Xbox Marketing ManagerMicrosoft May 2005 - May 2007Redmond, Washington, Us• Led interactive TV innovation for launch of Xbox 360; an industry benchmark as the most successful DiTV execution ever to air in the UK• Negotiated Pepsi national on-pack promotion and Budweiser World Cup trial tour partnerships -
Emea Advertising ManagerMicrosoft May 2002 - May 2005Redmond, Washington, Us• Regional lead for 13 mid-size ‘G8-29’ countries from Russia to South Africa• Member of global team that delivered integration of markets into a new, single global advertising model
Tom Barker Skills
Tom Barker Education Details
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Goldsmiths, University Of LondonDesign And Visual Communications
Frequently Asked Questions about Tom Barker
What company does Tom Barker work for?
Tom Barker works for Tom Barker
What is Tom Barker's role at the current company?
Tom Barker's current role is Marketing Consultant.
What is Tom Barker's email address?
Tom Barker's email address is to****@****.org.uk
What is Tom Barker's direct phone number?
Tom Barker's direct phone number is (122)-331*****
What schools did Tom Barker attend?
Tom Barker attended Goldsmiths, University Of London.
What are some of Tom Barker's interests?
Tom Barker has interest in Children.
What skills is Tom Barker known for?
Tom Barker has skills like Integrated Marketing, Advertising, Digital Marketing, Online Advertising, Digital Media, Digital Strategy, Online Marketing, Account Management, Email Marketing, Social Media Marketing, Marketing Strategy, Social Media.
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