Head Of Programming - Strategy And Marketing | June 2014 - Present
Current● Drove platform engagement and diversity by leading VOD and linear content programming and marketing initiatives.● Expanded Zee's global footprint by launching Zee Bollyworld FAST Channel for the MENA territory in collaboration with OTTera.● Achieved significant online traffic growth, driving 1M+ visitors to www.india.com within six months and securing 10K+ subscribers for www.zeefamily.tv in five months.● Doubled South Asian outreach sponsorships and promotional tie-ups.● Developed programming strategies for 32 ZEE Network channels across the Americas.● Enhanced industry awareness of licensing regulations for media content usage in domestic and international markets.● Directed and produced a variety of successful media projects, including "Canada Dancing Superstar," "Dance USA Dance," "BC Roundup" for British Columbia, "GTA Roundup" for Greater Toronto Area, "Growing Up and Older in a New Zindagi" (AFP for AARP USA), "A Journey from Learners to Expert" (AFP Canada), and "Kids Kitchen USA."