Barkha Malpani Email and Phone Number

- Leading a team of 30+ individualsWorking with a strong leadership team to consistently and confidently churn out ideas and solutions that enabled growth and organizational efficiency.Built communication expertise across verticals, transforming us from service providers to end-to-end brand partners/advisors. Consolidated and streamlined the teams’ briefing processes, servicing standards and strategic models based on the pursuit of Organized Thought as a culture.Delivering… Show more - Leading a team of 30+ individualsWorking with a strong leadership team to consistently and confidently churn out ideas and solutions that enabled growth and organizational efficiency.Built communication expertise across verticals, transforming us from service providers to end-to-end brand partners/advisors. Consolidated and streamlined the teams’ briefing processes, servicing standards and strategic models based on the pursuit of Organized Thought as a culture.Delivering ROI focused results by understanding Brand/Business Challenges, Competitor analysis and Consumer Insight miningNurtured collaboration within our verticals resulting in an atmosphere of diverse and multi-talented professionals living and loving the brands we worked on in the third yearWorked closely with the head of strategy with an eagle’s eye view of all functions from insight to execution and across brand and innovation. Managed and streamlined monthly, quarterly and annual marketing calendars. Worked actively on Pitches and Brand transformation strategies to drive revenue growth, enhance profitability, and to build further organizational capabilitiesNotable Brands : Park Hyatt, Golkonda Resort & Hotel, Godrej Jersey's RTC Brand, Terra Foods, Goli Soda, Gitam Hospital, Mighty Oaks, Vignan Jyothi, Lore Hospitality, Hartex, NCC, NATCO, Rajpushpa, Ramky, GHR, Makuta, SKD, SSKL - Kalamandir, KLM, Royale, Brand Mandir to name a few Show less

●Worked on End-to-end production requirements with complete ownership of client servicing along with Producer & Directors ●Developed expertise in Production & Client servicing, brief understanding, scripting , talent hunt, line production ●Strengthening the creative output with account planning and servicing know-how●Managed a mid-sized team of driven professionals, strategically building 3 business verticals ●Established frameworks of Quality Control and Improvement that were… Show more ●Worked on End-to-end production requirements with complete ownership of client servicing along with Producer & Directors ●Developed expertise in Production & Client servicing, brief understanding, scripting , talent hunt, line production ●Strengthening the creative output with account planning and servicing know-how●Managed a mid-sized team of driven professionals, strategically building 3 business verticals ●Established frameworks of Quality Control and Improvement that were designed to stand the test of scalability.●Notable Brands: Himalaya , GRT Jewellery , Cycle Agarbati , Razor Pay , Amazon , Fresh to Home , Licious, Pot & Bloom, Peter England . Vimeo- https://vimeo.com/bewaterfilms ; https://vimeo.com/handyfilms Show less

Founded a speciality cloud kitchen in Chennai and built it from scratch from a 2-member to 10-member team focussed into ODC, Gifting Hampers, Speciality Catering and Chef's special menus in Chennai and Bangalore. https://instagram.com/thankgoditishomemade?igshid=a8h81f36jhez

Finding ways to bridge that communication gap between clients and creative agencies to enable effective and efficient communication and marketing is something I constantly strive for, as a member of an organisation, or as an account director. Led and Managed emerging and regional brands marketing collaborating with multiple agencies for their integrated communication and marketing communications ●Brand Identity - Positioning - Master Communications●ATL-BTL-OOH-●Production -… Show more Finding ways to bridge that communication gap between clients and creative agencies to enable effective and efficient communication and marketing is something I constantly strive for, as a member of an organisation, or as an account director. Led and Managed emerging and regional brands marketing collaborating with multiple agencies for their integrated communication and marketing communications ●Brand Identity - Positioning - Master Communications●ATL-BTL-OOH-●Production - Digital and TVC●Digital strategy, Website Launch, Data Insight mining, working with Digital Agency●PR and Media strategy working with PR agencies●Notable brands: Kamadhenu Jewellery, Vinshek , Versa Planks , Everwood , Stylespa , Zuari , Jewelone , Isha Homes , Jains, Redim Gaming , Little more Pre school , Prashanth Fertility & Super Speciality, TGIH Foods , DSR . Engaged with agencies like - bepostive24,Wunderman,Be Water films,BCC Marcom,Little Things Asia , Disha Communications & other specialists. Show less

●Worked closely with Strategy, creative and Account Management of several Legacy and Emerging brands, both as a lead and as a team member.●Developed expertise in consumer brands, ATL advertising, Brand architecture planning and design●Notable brands: GRT Jewellery, Chola MS, GRT Hotels, Cavin’s, Manna Foods

Marketing & Advertising along with Sales of Key Projects at Prince foundations , a leading Realtor in Chennai . ●New Project launches -budget , premium and luxury●Internal communication, corporate communications,●Digital film and OOH campaigns with Media and Production houses●Notable Works - Print Asia Award , PRCI & Maddys- Luxury project Prince CourtyardAgencies engaged with - BYT India, Fifth Estate , Disha Communications, Bootleggers Island, Pragati offset , Dawn Digital… Show more Marketing & Advertising along with Sales of Key Projects at Prince foundations , a leading Realtor in Chennai . ●New Project launches -budget , premium and luxury●Internal communication, corporate communications,●Digital film and OOH campaigns with Media and Production houses●Notable Works - Print Asia Award , PRCI & Maddys- Luxury project Prince CourtyardAgencies engaged with - BYT India, Fifth Estate , Disha Communications, Bootleggers Island, Pragati offset , Dawn Digital and a few others Show less

Leading a team of 50 for all clients handled by the agency and enabling all departments to work seamlessly to deliver effective integrated campaigns for all our regional and national accounts . Worked closely with Planning & Strategy , Creative and internal teams , production houses and interfaced with the clients on a regular basis . Assisted the top management to set up processes in place and instrumental in hiring and mentoring of best talents

Production House specialized in Television Commercials, Corporate films, corporate video's Documentaries and A/V's.Marketing - Briefs - scripts presentation - internal coordination and client servicing●Corporate films -TVC’s ●Notable Works - Marg Film & Vikatan & Apollo Cradle Clientele - Microsoft,Saint Gobain,Ford,Murugappa Group, Fenner,Grundfos,Britaania Apollo,Marg,Akshaya Homes,Fortis,MIOT,Club Mahindra,Vijayshanthi Builders,Universal,Cholamandalam and many more

Twice was a multi-business conglomerate. With a presence in hospitality, FMCG, IT Infrastructure, Security, Software,New Media, Automobiles, Entertainment, Hospitality/Education.As Assistant Manager for the Hospitality and Media Verticals , my work involves handling the total operations and Assignments of the Ad Agency and the Hospitality Vertical. It involves Planning/Expansion/Operations of the Hospitality Vertical and also the Promotions. And in the Media Vertical the work involves… Show more Twice was a multi-business conglomerate. With a presence in hospitality, FMCG, IT Infrastructure, Security, Software,New Media, Automobiles, Entertainment, Hospitality/Education.As Assistant Manager for the Hospitality and Media Verticals , my work involves handling the total operations and Assignments of the Ad Agency and the Hospitality Vertical. It involves Planning/Expansion/Operations of the Hospitality Vertical and also the Promotions. And in the Media Vertical the work involves Managing Brands of Twice and other Clients/Advertising/Promotions/Operations & other Media related work. Show less

Interned with Ford Team and worked on assignments for Club Mahindra;RMKV;Times of India etc

Worked on a project and Interned under the guidance of Manoj Sathyan,Mr. Aditya Narayan Mishra and Mr. Balaji.