Mohammad Ali Barki Email & Phone Number

Dhaka, Bangladesh

• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.• Collaborate with advertising, marketing, and public relations teams to… Show more • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.• Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.• Develop new business opportunities and maintain client relationships. Show less

Dhaka

• Business development for local and foreign markets• Develop, execute and monitor Strategic Plan for the company• Branding of various products and services• Business plan development and identifying strategic areas of marketing, local and international • Liaison and communication with foreign institutions and business partners internationally

• Plan, develop and execute special projects/advertisements for press, TV, Radio, Interactive, Outdoor, Digital and Social Media and Point of Sales materials• Conceptualize innovative communication campaigns/advertisements and plan strategy for effective implementation in conjunction with partner agencies• Work with Digital and Social media team for off-line and online engagements• Supervise and drive advertising agencies in strategic campaigns• Plan, execute and develop the G2M… Show more • Plan, develop and execute special projects/advertisements for press, TV, Radio, Interactive, Outdoor, Digital and Social Media and Point of Sales materials• Conceptualize innovative communication campaigns/advertisements and plan strategy for effective implementation in conjunction with partner agencies• Work with Digital and Social media team for off-line and online engagements• Supervise and drive advertising agencies in strategic campaigns• Plan, execute and develop the G2M strategies for Wimax, WiFi and 3G service launch in Bangladesh• Plan and execute device campaigns with Samsung, Nokia, Symphony etc.• Work in joint advertisement plan with Google, Opera Mini, Facebook, Wikipedia, Mozilla, WOW box etc. • HIGHLIGHTS• 3G launch and 3G portfolio management• Launch internet portfolio products under Telenor strategic pillars of “Internet for All”• Nation-wide brand refreshment and face-lift on exclusive and non-exclusive internet stores• Introducing “Impact Zones” across country with renewed offerings and services• Drive i-Gen 2015– a nation-wide massive awareness campaign in 2000 schools and colleges across Bangladesh through ATL and BTL mix• Launch joint promotions and campaigns with global partners like – Firefox, Opera, Facebook, Comoyo, WOW box etc. Show less

Dhaka, Bangladesh

• Plan, execute and monitor communication activities of Grameenphone Brand along with Special Campaigns to enhance the overall brand preference among different stakeholder groups• Develop G2M plan and conceptualize innovative communication campaigns and plan strategy for effective implementation in conjunction with partner agency • Keeping a consistent check on brand tracker, relevant research to monitor campaign contribution to brand preference and revenue earned• Identify… Show more • Plan, execute and monitor communication activities of Grameenphone Brand along with Special Campaigns to enhance the overall brand preference among different stakeholder groups• Develop G2M plan and conceptualize innovative communication campaigns and plan strategy for effective implementation in conjunction with partner agency • Keeping a consistent check on brand tracker, relevant research to monitor campaign contribution to brand preference and revenue earned• Identify opportunities to enhance brand equity through innovative media at the least cost• Supervise and drive creative agency in various creative works and campaignsHIGHLIGHTS:• Developed and executed full ATL and BTL communication strategy of Internet Utshab 2011 and 2012 (I-Gen). The campaign covered more than 1200 schools and colleges nation-wide in 2 years with some 700,000 audiences. • Developed and implemented separate internet communication platform to differentiate it from voice and other campaigns.• Developed and executed campaign communications with world class partners, like Samsung, Nokia, Opera Mini, Wikipedia • Developed strategy and executed the first network campaign (Koi roila re). The TVC was top charted in ad likeability and brand recall for 6 months in a row.• Developed and executed a nation-wide viral campaign “Duniya Kapano 30 minutes”. The viral campaign consisted of mass engagement, Press, TVC, Radio, social media and live streaming world-wide Show less

• Seek out partnership with relevant partners (government, NGOs, donors) • Plan, execute and monitor communication activities of Grameenphone CSR Brand to enhance the overall brand preference among different stakeholder groups• Develop and execute regular external communication materials (external newsletters, press releases, articles and other materials) for various CSR initiatives• Assist Projects & Partnership Manager in identifying and implementing appropriate and meaningful CSR… Show more • Seek out partnership with relevant partners (government, NGOs, donors) • Plan, execute and monitor communication activities of Grameenphone CSR Brand to enhance the overall brand preference among different stakeholder groups• Develop and execute regular external communication materials (external newsletters, press releases, articles and other materials) for various CSR initiatives• Assist Projects & Partnership Manager in identifying and implementing appropriate and meaningful CSR initiatives for various stakeholders including media• Develop and organize campaigns and events, for both internal and external stakeholders, to create and sustain awareness and appreciation of the CSR initiatives of GP• Ensure CSR brand visibility in all sponsored programs both at ATL and BTL level especially for external and internal stakeholders- Provide regular Internal Communications and branding of the company CSR activitiesHIGHLIGHTS:• Project management and communications of Special Olympics, Bangladesh• Developed communication of Safe Motherhood and Infant Care Project – an USAID funded project• Developed communication of Sightsavers International project• Project management and communications of awareness and advocacy campaign on HIV/AIDS – funded by UNAIDS • Stakeholder management from government, NGO partners, media and CxOs. Show less

Dhaka, Bangladesh

• Planning and implementing activities to enhance Brand Awareness• Provide creative briefs to the Creative dept. for new products and services • Develop and drive the comprehensive communication strategy and budgeted plan for the new products and services• Assisted in developing and implementing the re-branding of Grameenphone and its strategies• Implementation and monitoring of annual Marketing Plan• Assist in developing and maintaining the Brand Architecture of… Show more • Planning and implementing activities to enhance Brand Awareness• Provide creative briefs to the Creative dept. for new products and services • Develop and drive the comprehensive communication strategy and budgeted plan for the new products and services• Assisted in developing and implementing the re-branding of Grameenphone and its strategies• Implementation and monitoring of annual Marketing Plan• Assist in developing and maintaining the Brand Architecture of Grameenphone• Organize GP Corporate, Sponsored and Promotional Events• Cross-functional communication with different divisions for internal and external events• Supervise/negotiate with agency/division for conducting events• Resource planning and utilization of the event• Relationship buildup and maintenance with media and other agencies Show less

Dhaka, Bangladesh

Technohaven Company Ltd. was established in 1986 and is an ISO 9001 certified software and system integration firm with its marketing office in USA and development center in South Asia. Technohaven has a number of enterprise class business applications for the global markets. Besides, Technohaven offers Business Process Outsourcing, ICT consultancy, web development and software services for clients across the world. • Business development for Europe and East European… Show more Technohaven Company Ltd. was established in 1986 and is an ISO 9001 certified software and system integration firm with its marketing office in USA and development center in South Asia. Technohaven has a number of enterprise class business applications for the global markets. Besides, Technohaven offers Business Process Outsourcing, ICT consultancy, web development and software services for clients across the world. • Business development for Europe and East European markets• Develop, execute and monitor Strategic Plan for the company• Branding of various products and services• Business plan development and identifying strategic areas of marketing, local and international • Market analysis to identify opportunities and risks and setting targets.• Liaison, and communication with foreign institutions and business partners internationally.• Account Management of foreign software export, execution and implementation.• Competitor analysis to support product and pricing plans. Show less

Mba, Business

Activities and Societies: MBA Club Studied Masters in Business Administration in Marketing.

Bba, Business

Activities and Societies: AANSU, NSUAA Studied in Bachelors in Business Administration with a major in Marketing and MIS. Was an active.