•Retained by the developer and manufacturer of the FLAIR® Equine Nasal Strip. The Strip is a product for horses that capitalizes on the Breathe Right® nasal strip technology. The Strip enables horses to breathe more easily during strenuous exercise and is clinically proven to reduce a bleeding condition known as exercise-induced pulmonary hemorrhaging (“EIPH”).•Business planning, strategy development - and execution - focused on increasing the use and sale of the FLAIR Strip.•Facilitated direct contact with prominent horsemen, and industry organizations.•Direct sales & education with horsemen, veterinarians, retail partners, distributors, industry leaders and stakeholders.•Veterinary alliance development: Brandon Equine Medical Center, Brazos Valley Equine Hospital, Tennessee Equine Hospital, Hagyard Equine Medical Institute, et, al.•Executive business plans, financial projections, advertising, publicity, social media strategy & execution, brand messaging, international representation.•Sponsorship development: TOBA, WPRA, NBHA, WCBRA, Land Rover/Rolex Kentucky 3DE, The Fork, et., al.•Oversight & coordination of sponsored FLAIR Eventing & Western/Barrel-team competitors.•Event coordination and representation: AAEP, Breeders’ Cup, NFR, Jr. NFR, NBHA Las Vegas Super Show, WPRA World Finals, Land Rover/Rolex Kentucky 3DE, BETA, Eclipse Awards, TOBA Awards, et., al.

•Recruited by NTRA to head newly formed Sales & Business Development Department with a focus on generating new revenue by expanding current sponsorships, renewing lapsed partners and securing new corporate partners.•Assessment and valuation of NTRA’s properties, with an eye to re-packaging and bundling various components for sponsorship sales. Properties include:Eclipse AwardsNTRA AdvantageSafety and Integrity AllianceNTRA.com National Handicapping Championship Charity Golf Classic • To build traffic on NTRA.com and increase marketability, secured a sponsorship with CBSSports.com, as the exclusive horse racing content provider to a site that attracts 734-million visitors annually.• Secured Pfizer Animal Health sponsorship of the NTRA Safety & Integrity Alliance, and the new Barbaro Fund for Equine Health and Safety Research.• Participated in Pfizer Animal Health’s Equine Industry Executive Forum.• Arranged an event at Belmont Park to raise awareness of Pfizer’s contribution to the Barbaro Fund, the proceeds of which benefitted the Barbaro Fund and the Permanently Disabled Jockeys Fund. • Wrote and produced a 60 second PSA at Belmont Park with Hall of Fame jockey, Edgar Prado to publicize the event for social media platforms, including New York Racing Association’s simulcast network.• Arranged for Dean W. Richardson, DVM, DACVS to participate in Barbaro/Pfizer events at Belmont Park, and Pimlico Race Course on Preakness Stakes Day. • The success of these events secured commitment from Pfizer Animal Health to sponsor the NTRA Professional Education program at Keeneland in Lexington, Kentucky.• Secured a sponsorship of the NTRA Safety & Integrity Alliance from FLAIR® Equine Nasal Strips.• Other sponsorships and affiliations pursued included: Hagyard Equine Medical Institute & Pharmacy, Sovereign Stable, Inc., DISH Network, RAM, AFLAC, and CAT.

INTERNATIONAL SIMULCAST SIGNAL BROKERAGE• Authored the National Horseman's Benevolent and Protective Association Simulcasting White Paper.• Audited simulcast site lists for National Horseman's Benevolent and Protective Association Affiliates. • Authored the proposed business plan for the Horseman’s Office of Wagering and Security. • Authored Horseman's Office of Wagering Security financial appropriation.• Consulted to - and strategized with - 33 National Horseman's Benevolent and Protective Association affiliates on matters of simulcast signal security and integrity.• Assisted Michigan Horseman's Benevolent and Protective Association in crafting Advance Deposit Wagering regulations.• Coordinated and conducted numerous panels & seminars on signal security for the National Horseman's Benevolent and Protective Association. • Participated in security and integrity meetings with: Thoroughbred Racing Protective Bureau Thoroughbred Racing Association Association of Racing Commissioner's InternationalNational Thoroughbred Racing Association

During Hollywood Park tenure, was solely responsible for developing and marketing the largest simulcast network in the Thoroughbred racing industry.• Gross simulcast handle from 1991-2000: $3.3-billion. • Simulcast revenue from 1991-2000: $118-million.• Assisted California Horse Racing Board in crafting interstate wagering regulations. • Negotiated regulatory compliance with government agencies, racing boards and horsemen’s organizations.• Advised Thoroughbred Racing Association legal council in drafting uniform simulcast contract.• Audited and prepared daily/weekly handle reports from Tote liability.• Verified security, integrity and legality of pari-mutuel pools in direct coordination with Tote company(s).• Verified handle with California State Auditor on a daily basis.• Grew market penetration to 1,200 locations domestically & internationally.• Negotiated simulcast contracts with participating Associations.• Supervised satellite uplink & dissemination of data to the network.• Conducted learning seminars for students of the Stewards Program at the University of Arizona’s Race Track Industry Program.BREEDERS’ CUP CHAMPIONSHIP• Recruited by Breeders’ Cup (Breeders’ Cup X at Santa Anita Park).• Simulcast Coordinator for Breeders’ Cup XIV at Hollywood Park.• Total wagering: $72.6-million, a 7.3% increase from the previous year. • Total wagering included $63.4-million wagered at record 923 locations.• Simulcast wagering registered a 2.6% increase over the previous year.• Breeders’ Cup simulcast to France for the first time. Over $1-million wagered at 7,400 outlets.

Publication of the Arizona Thoroughbred Breeders' Association.• Magazine editorial: Advertising, copy, sales, promotion, accounting and production