Barry L Cohen

Barry L Cohen Email and Phone Number

President & CEO l Strategic Marketing I Communications l Branding I Public Relations l B2B l Technology l Investor l Association Management l Community Service @ Launch Communications, LLC
Barry L Cohen's Location
New York City Metropolitan Area, United States, United States
Barry L Cohen's Contact Details

Barry L Cohen personal email

About Barry L Cohen

•Decades of experience and passion in all facets of advanced technology and B2B strategic marketing, communications, branding, and public relations. “Roll up the sleeves,” private sector expertise enthusiastically provided to non-profit organizations, community charities, and industry associations.•Extensive Marketing and Communications expertise including global marketing and branding of specialty chemicals, coatings and materials for the electronics, automotive, plumbing & hardware, decorative, and surface finishing industries.•Leads and inspires diverse teams in the development and launch of global and regional marketing programs that create and elevate brand preference, while delivering sustained customer value and mindshare.•Extremely motivated and skilled negotiator to ensure best value for company at lowest cost of ownership.•Appreciation and respect for multi-cultural marketing. High degree of organizational ability.•Direct, develop, implement, and monitor all worldwide marketing communications programs ranging from advanced technology electronics to decorative and functional coatings used in the automotive, building and hardware, energy, and industrial finishes industries. •Generate and implement budgets that reflects the operational and strategic business plans and technology roadmaps for diverse industry and market segments.•Creation, launch and retention of global corporate identity guidelines and standards.Specialties: •International Marketing Expertise•Marketing & Communications Strategy •Value Proposition Development•Highly Motivated and Skilled Negotiator•Brand Creation, Differentiation and Elevation•Voice of Customer (VOC) Messaging•New Product Campaign Launches•Communications Program Development•Media & Public Relations•Expert Level Written and Oral Communication Skills Web and Social Media•Global Budget Development and Plan Execution•Developing and Mentoring Leaders

Barry L Cohen's Current Company Details
Launch Communications, LLC

Launch Communications, Llc

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President & CEO l Strategic Marketing I Communications l Branding I Public Relations l B2B l Technology l Investor l Association Management l Community Service
Barry L Cohen Work Experience Details
  • Launch Communications, Llc
    President & Managing Director - Owner
    Launch Communications, Llc Mar 2016 - Present
    Launch Communications provides marketing, communications, branding, public relations, and events that engage, delight and deliver results. From international Fortune 500 companies to Small and Mid-Sized businesses, each Launch partner is our highest priority. Whether your needs include programs as robust as a multimedia product launch and turnkey conference planning, or more targeted quick turn projects, Launch will make your Small Business our Big Business commitment, and provide Global Organizations ROI Results. We know it’s all about your brand, your mission, your customers --- and your bottom line. Your program is our passion and privilege. High performance is not an expectation, but the requirement. We Are Your Launch. Specialties Extensive Marketing and Communications expertise including global B2B strategic marketing of advanced technologies, specialty chemicals, coatings and materials to the electronics (semiconductor, printed circuit board, electronic connector, and solar cell manufacture), automotive, heavy equipment, energy, building & hardware, decorative, and industrial finishes industries. "Rolls up the Sleeves," trade association management, ranging from event program development, public relations, marketing, and more!
  • Orange Ct Chamber Of Commerce
    Executive Director
    Orange Ct Chamber Of Commerce Jun 2024 - Present
    Orange, Ct, Us
    The Orange Chamber of Commerce provides meaningful programs, initiatives, advocacy, and networking opportunities for our members, businesses, and the communities in the Greater Orange region. We promote and help foster economic growth through these channels while demonstrating the unique value our members and the region offer. By establishing strong partnerships and through close collaboration with members, government officials, and other key stakeholders the Chamber plays an important role in creating a Connecticut where businesses and families work, live, and thrive.Responsible for the day-to-day operations of the Chamber, including management of programs, membership engagement, business advocacy, and strategic marketing initiatives.
  • City Of West Haven
    City Councilman
    City Of West Haven Dec 2019 - Dec 2021
    Blessed and honored to be serving my neighbors to move my city forward.-Fiscal Responsibility: Live within Our Means-Economic Development: Retain and Grow Business-Education: Focus Funding on Students-Improve Infrastructure. Eliminate Blight.-Enhance Quality of Life. Allow Our Families to Thrive
  • Enthone
    Global Director Of Marketing / Communications
    Enthone Jun 2000 - Mar 2016
    Waterbury, Ct, Us
    Provide strategic marketing supervision to global and regional product line managers to ensure launch programs that demonstrate value and differentiation to key industries and markets. Continued responsibility of global marketing communications, public relations and advertising for company. •Direct, develop, implement, and monitor all worldwide marketing communications programs ranging from advanced technology electronics to decorative and functional coatings used in the automotive, building and hardware, energy, and industrial finishes industries. •Wide degree of autonomy to lead teams on both global and regional basis. •Corporate President’s Awards: “Operational Excellence” and “Leadership – One Company”. Highest honor bestowed upon a 4800 employee population. Company’s first two-time recipient.•Six Sigma Green Belt since June 2004. Charter Core Team Member.
  • Alent Plc
    Corporate Communications Direction
    Alent Plc 2006 - Dec 2015
    Develop and execute marketing communications materials, web content, corporate identity standards, and public relations across all business units on a global basis for select projects as requested by CEO. (Effective December 19, 2012, Cookson Electronics became Alent plc.)
  • The National Association For Surface Finishing
    Chairman, Sur/Fin Manufacturing & Technology Trade Show & Conference
    The National Association For Surface Finishing Jun 2005 - Jan 2009
    Washington, District Of Columbia, Us
    Chairman: June 2007 – January 2009Co-Chairman: June 2006 – June 2007Marketing Chairman: June 2005 - January 2009 National Association for Surface Finishers Award of Merit, “Meritorious Service and Achievement on Behalf of the Surface Finishing Industry”. - June 2012Worked closely with association headquarters on all facets of trade exhibitions and technical conferences, with special emphasis on marketing to all sectors of industry and OEM reach. Directed activities of a very engaged trade show steering committee.
  • Surface Mount Technology Association (Smta)
    Vice President Of Communications
    Surface Mount Technology Association (Smta) Jan 1997 - Aug 1998
    Eden Prairie, Mn, Us
    Vice President of Communications, Board of Directors (1997-1998) Responsible for all association publications, corporate identity program, and marketing for one of the largest non-profit organizations representing printed circuit board manufacturers worldwide.Rebranded all communications materials, including the launch of the association’s logo that continues to elevate the brand and reinforce member mindshare since its 1998 introduction.

Barry L Cohen Skills

Marketing Communications Strategy Marketing Strategy Marketing Advertising Product Development Management Public Relations Corporate Communications Social Media Strategic Planning Trade Shows Cross Functional Team Leadership New Business Development Product Marketing Six Sigma Event Planning Internal Communications B2b Marketing Product Management Event Management Online Marketing Team Building Budgets Integrated Marketing Program Management Digital Marketing Market Planning Seo Product Launch Negotiation Competitive Analysis Brand Development Social Media Marketing Market Analysis Team Leadership Creative Direction Marketing Management Email Marketing Media Relations International Marketing Global Marketing Messaging Promotions Corporate Branding Market Research Voice Of The Customer Program Development Copywriting E Commerce Seo

Barry L Cohen Education Details

  • University Of New Haven
    University Of New Haven
    Marketing
  • Hofstra University
    Hofstra University
    Philosophy

Frequently Asked Questions about Barry L Cohen

What company does Barry L Cohen work for?

Barry L Cohen works for Launch Communications, Llc

What is Barry L Cohen's role at the current company?

Barry L Cohen's current role is President & CEO l Strategic Marketing I Communications l Branding I Public Relations l B2B l Technology l Investor l Association Management l Community Service.

What is Barry L Cohen's email address?

Barry L Cohen's email address is bc****@****one.com

What is Barry L Cohen's direct phone number?

Barry L Cohen's direct phone number is +120364*****

What schools did Barry L Cohen attend?

Barry L Cohen attended University Of New Haven, Hofstra University.

What are some of Barry L Cohen's interests?

Barry L Cohen has interest in Writing, Fox23 News, Llc, Orange Live, Budget Transmission Center, Orange Patch, Friends Of Dorinda, I Love My Dog, Community, Pestell Minerals And Ingredients.

What skills is Barry L Cohen known for?

Barry L Cohen has skills like Marketing Communications, Strategy, Marketing Strategy, Marketing, Advertising, Product Development, Management, Public Relations, Corporate Communications, Social Media, Strategic Planning, Trade Shows.

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