Led product strategy, sales, customer success, and marketing for the Diligent Equity product line, which simplified equity and portfolio management for venture capital, private equity and start-ups.- Two consecutive years of 100%+ YoY sales growth- Increased net dollar retention from 70% to 100%+- Won 5 of the top 25 investors in the United States- Shipped key enterprise features like API Integrations, complex scenario and waterfall modeling, and more

Led team of ~30 managers and individual contributors across North America, Europe, and Asia owning the pipeline target globally across multiple brands and products. - Grew team from ~20 to 30- 30%+ YoY new sales growth with marketing contributing 80%+ of new bookings- Successfully integrated 7 acquired companies marketing functions and was part of M&A planning

Joined Diligent via acquisition of BoardEffect and took over the existing demand generation team at Diligent with the goal of implementing many of the strategies that were successful at BoardEffect. - Grew demand gen team from 4 to ~20 individual contributors - 30%+ YoY new sales growth with ~80% of global sales bookings attributed to marketing

Built out the demand generation function from scratch as the first hire in marketing to own pipeline. Responsible for demand generation strategy, GTM reporting, and content strategy.- Achieved 57% YoY revenue growth- 245% growth in organic traffic YoY - 7 consecutive quarters of growth and a successful exit

• Lead team in charge of demand generation, utilizing tactics like SEM, display, remarketing, social, email, nurture, affiliate, content syndication, and more• Generated 350% lift on lead to opportunity conversion rates• Reduced demand gen spend by 50% while keeping revenue flat• Manage channel vendors to ensure effective execution of projects and campaigns• Direct data integration and hygiene projects to ensure reporting cleanliness and effectiveness• Work closely with sales to improve alignment between departments for better business outcomes

- Directed external lead generation multi-channel campaigns comprised of email, display advertising, video marketing, social advertising and web tracking.- Generated 54% lift in form completion rates utilizing 3rd party data matching programs to reduce field volume and data quality. - Reduced disqualified sales leads 12% by creating bad data cleansing programs to increase sales productivity and marketing/sales alignment.- Generated a 300% lift in response rate on demo offers via data driven targeted content based on verticals and industry.- Increased day 1 sales conversion of lead to opportunity by 58% utilizing email, display and social advertising.- Implemented sales lead management process to track progression from lead to opportunity while automating sales email outreach.- Rolled out sales enablement tools to boost sales productivity. - Managed integration of several platforms to improve marketing effectiveness like Eloqua (Marketing Automation), Salesforce (CRM), Bizo (Advertising), Vidyard (Video), ION (Landing Page Manager), and Reachforce (Data). - Currently implementing Lead Scoring to increase revenue by prioritizing more-likely to close prospects.- Managed database of over 9M+ contacts in different funnel stages.

-Create, execute and manage marketing campaigns using email, advertising and social media. -Utilized marketing automation software to drive lead generation through automated nurture/ drip campaigns for inside sales team. -Led external lead generation efforts to leverage company content to increase database in certain demographic regions.-Created program based nurture and drip campaigns integrating email and social.-Used data segmentation and dynamic content techniques to personalize email content for increased open rate and CTR.-Used Salesforce to track leads and contacts created from nurture campaigns.

-Create, execute and manage email marketing campaigns in Eloqua (E10) and Exact Target for largest resume advisory company in America with revenue surpassing 10 million annually, the companies largest and most profitable.-Increased sales by 30% through optimizing email marketing campaigns. - Analyze and report data from campaigns directly to VP of Client Services to promote revenue growth.- Manage 3 different product offerings along with the internal sales lead division process.- Manage transfer of email campaigns from Exact Target to Eloqua ensuring deliverability and sales were optimized.- Spearhead Social Media plan using HootSuite and TweetDeck.- Key point of contact between VP of Client Services, sales team, engineering teams, and copy writer. - Manage sales team to ensure sales goals are met and exceeded.- Created Webinar Series to promote company and drive new clients to company website to increase sales team leads.

- Exceeded monthly sales team quotas of $600,000.- Generated revenue by existing client account growth and retention.- Trained new employees on company software to assure high productivity.

- Drafted in the MLS Super Draft- Played professionally in United States, Europe, and Asia for several teams including the Los Angeles Galaxy, DC United, and Houston Dynamo